Deutsche Telekom IR Deck - June 2015

1
DEUTSCHETELEKOM
COMPANY PRESENTATION

DEUTSCHE TELEKOM StrategY & Transformation Network, Products & INNOVATION Service & BRAND
DEUTSCHE TELEKOM COMPANY PRESENTATION
OVERVIEW
2
Deutsche Telekom: profile
StrategY & Transformation
Network, Products & INNOVATION
Service & BRAND

3
DEUTSCHE TELEKOM
PROFILE
CUSTOMERS & MARKETS Facts & figures
Telekom in figures, 2014
 Revenue € 62.7 bn
 Adjusted EBITDA
€ 17.6 bn
 Free cash flow € 4.6 bn
 Among the top 100
worldwide
(#105, Fortune500 list)
Employees &
responsibility
 Employees worldwide:
228,000
 8,900 trainees and
cooperative degree
students in Germany
 Pioneer of social issues
(climate protection, data
privacy, diversity, etc.)
Customers
 >151 m
mobile customers
 >30 m fixed-network
customers/
>17 m broadband
customers
 Approx. 6.1 m TV customers
 Some 1.6 m managed
workplace systems
Markets
 Present in 50 countries
 Germany, Europe and the
USA: with own
infrastructure
 T-Systems:
global presence &
alliances via partners
Source: DT 2014 annual report/TMUS annual report to shareholders 2014
Customers & markets, facts & figures

GERMANY
4
Financial figures taken from DT's 2014 annual report
39 million mobile customers
Biggest (V) DSL provider in Germany
12.4 million broadband lines
2.4 million IPTV customers incl. satellite
€ 22.3 billion revenue
€ 8.8 billion EBITDA
68,754 employees
114,749 employees in Germany overall
Facts & figures: Germany

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Europe & United states
Direct shareholdings
Financial figures taken from DT's 2014 annual report/TMUS' annual report to shareholders 2014
>111 million
mobile customers
in the
Europe & U.S.
markets
T-Mobile US:
Europe:
Present in 13 countries
5 million broadband lines
3.7 million IPTV, satellite, cable
customers
iPhone in all European markets
€ 13 billion revenue
51,982 employees
USD 29.6 billion revenue
USD 5,6 billion EBITDA
39,683 employees
Facts & figures: EU & US

6
T-SYSTEMS
Financial figures taken from DT's 2014 annual report
€ 8.6 billion revenue
47,762 employees
Information technology and telecommunications
services in all industries:
automotive, finance, transport,
retail & public sector
Pioneer in cloud computing
Corporate customers, multinational corporations
& public sector
Facts & figures: TSI

Profile
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HOWWESEEOURSELVES

Responsibility
responsibility: DATA PRIVACY, SUSTAINABILITY, DIVERSITY & SPONSORSHIP
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DATA PRIVACY Diversity Sponsorship
Leading role in data privacy & data
security
 Data Privacy Report &
Security on the Internet report
 Honeypots as early warning
system against cyber attacks
Leading role in societal and diversity-
related issues
 Pioneer as first to introduce Group-
wide women's quota
 Special programs & initiatives to
promote education & training
 Modern working models,
e.g., E-mail Policy
 Winner of the Max Spohr prize for
exemplary promotion of diversity
Commitment to culture & sport
 Amateur & professional sports
e.g., German football association
(DFB), Bayern Munich,
Olympic & Paralympic Games,
"New sports experience" project in
recreational sports
 Culture/examples:
International Beethoven Competition,
Beethovenfest
We take responsibility

Responsibility
responsibility: DATA PRIVACY, SUSTAINABILITY, DIVERSITY & SPONSORSHIP
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We take responsibility
CORPORATE RESPONSIBILITY
sustainability & social ENGAGEMENT
Social engagement & stakeholder mgmt.
E.g., promote employees’ social commitments,
support education and competence in media
Sustainable products and innovations
E.g., environmentally friendly and accessible
products, efficient data centers, ehealth
Environmental and climate protection
E.g., CO2 reduction, efficient use of resources,
sustainable mobility
Sustainable supply chain
E.g., binding requirements for the supply chain,
inspections and audits
Integrated financial and CR reporting
E.g., mandatory CR KPIs for the entire Group in the
annual and CR reports, sustainability indexes
9
GROUNDBREAKING PROJEcTS
 Group climate protection target:
20% less CO2 by 2020
 "Yes, I can!“ initiative for children
and young adults: 5 years,
500 projects, 50,000 opportunities
 Supplier selection and development:
sustainability as a key criterion
 "Blue Angel": first cordless telephone
on the market to have the eco-label
 Success in respected rating indexes
and rankings: oekom, CDP and
Sustainalytics, among others

Guiding Principles
OUR GUIDING PRINCIPLES
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Customer
delight and
simplicity drive
our action
Respect and
integrity
guide our
behaviour
Team together –
Team apart
Best place
to perform
and grow
I am T –
count on me

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OVERVIEW
Deutsche Telekom: profil
Network, Products & INNOVATION
Service & BRAND

Trends
sharing
mix and match
individualization
convergence
simplicity
convenience
synchronity
internet of things digitalization
self-service
apps
virtualization
modularization
bandwidth
coverage
stability
reliability
hybrid networks
All-IP
LTE
softwarization
OTT
open platforms
data is the resource
interoperability
connected data platforms
data analytics
Industry 4.0
freemiumecosystem
data analytics
network effects
two-sided business model
CHANGING INdustry’s pArAdIGms
12

Customer Trends
Digital enabling of all aspects of life
Individual mix & match
Appification: one use case, one app
Seamless connectivity
Sharing is the new having
Intuitive and simple interfaces – mobile first
Customer trends
sharing in a connected world
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Exemplary device and apps
 Phone by Apple
 Contract by Telekom
 25 different apps1
Telekom.de LTE 16:45 38 %
2
WLANLTE FIBRE
HYBRID
1) Average number of downloaded apps on smart phones (2014) 2) Telekom Service Apps: Magenta Service and Telekom Hilft

Technology Trends
Technology trends
Convergence & Virtualization
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Software defined networks
Replacing consumer hardware
SOFTWARIZATION
Network function virtualization
 Faster Time-to-Market
 Higher elasticity
 Higher redundancy
 Independence from hardware
VIRTUALIZATION
Hybrid
Heterogeneous networks
CONVERGENCE DATA ANALYTICS
Service Programming
Common IP Layer
Control & Automation
Cloud
Infrastructur
e
Commodity Hardware
Service A Service B
Control & Automation
eSIM virtual
set-top box
Fixed net for
base load
and stability
+
mobile net
for additional
bandwidth
macro cellmicro cell pico cell
SAP HANA
Instant Results
HADOOP
Infinite Storage
 Modern in-
memory platform
 Transact &
analyze data in
real-time
 Low-cost open
source platform
 Batch process/
archive infinite
amounts of data
Real time business
results from big data

Business Model Trends
OTT disruption
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OTT BUSINESS MODELTELCO BUSINESS MODEL
ASSET-LIGHT
PORTFOLIO EXTENSION
FREEMIUM
SERVICE
SCALE FOR
REACH
EXPLOITATION OF
USER DATA
AD-BASED
MONETIZATION
5
1 4
32
Closed
platforms
De-facto
standards
Unregulated
market
ASSET-HEAVY
NETWORK INVEST
USAGE-BASED
MONETIZATION
TRANSPORT AND
PROTECTION OF
USER DATA
SCALE FOR
UTILIZATION
PREMIUM
SERVICE
5
4 1
23
Open
platforms
Interoperable
standards
Regulated
market

DISRUPTION

we fight for control over our value points
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Examples
Dumb
Pipe
Customer relationships dominated through
app and content stores,
payment solutionsand onlineservice
Telco service
substitution
Infrastructure projects Virtualized access
through eSIM
Retailization of
device distribution
enforced by eSIM
Integrated and
simple offers
Seamless connectivity in
fixed and mobile
State-of-the-art
devices
Strategic terminal
management
Hybrid
Reliable and secure
service
Digital and omni-
channel service
Security
DT
moves
OTT
moves
Owned
network
Access enabling
hardware/
SIM-card
Services
(communication,
TV, …)
Device
distribution
Billing &
contractual
relationship
Sales & service
channels
Examples

Strategy
OUR strategy
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LEADING EUROPEAN TELCO
INTEGRATED
IP NETWORKS
WIN WITH
PARTNERS
BEST
CUSTOMER
EXPERIENCE
LEAD IN
BUSINESS
TRANSFORM PORTFOLIO
EVOLVE FINANCIAL TARGETS & EFFICIENCY
ENCOURAGE LEADERSHIP & PERFORMANCE DEVELOPMENT

Strategy: Integrated IP Networks
our Seamless High performing network
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Target picture: Integrated
Mobile only
 95% LTE pop-coverage1 in 2018 with up to 300Mbps
 Fiber household footprint of ≈ 80% in 2018 with at least
50 Mbps depending on regulatory adjustments
 Introduction of super vectoring with more than 250Mbps in
cable footprint
 Download speed of up to 550Mbps via hybrid in cable footprint
 264.000 hotspots and 2.000 small cells in 2018 to boost
mobile capacity & indoor coverage
 75 – 95%2 LTE pop-coverage in 2018 with up to 300 Mbps
 ≈50% of households3 with at least 100Mbps in 2018
 ≈12% of households3 with up to 500Mbps4 in 2018
 1.6mn hotspots in 20185
We push a highly competitive fiber based infrastructure and at the
same time stick to our capex envelope!
1) Outdoor coverage 2) Depending on country 3) In integrated footprint 4) FTTH, FTTB, FTTC, cable/ED3 (cable, esp. in Hungary with Euro-DOCSIS 5) Including FON
SUPERIOR SPEED AND COVERAGE –
SEAMLESS ACCESS
TECHNOLOGY LEADERSHIP

Strategy: Integrated IP Networks
our superior production model
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ALL-IP TRANSFORMATION PAN-EUROPEAN NETWORK INTEGRATED NETWORK STRATEGY
PSTN migration
in all NatCos PSTN-MigrationCentralized,
virtualized
architecture and
production platforms
PAN-
NET
BEST CONNECTIVITYTIME TO MARKETPLUG & PLAY
COST EFFICIENCY & SIMPLICITY
Vectoring
LTE roll-out
Optical fiber
Hybrid access
Hybrid-
gerät
2
3
4
1
DIGITAL TRANSFORMATION OF CUSTOMER FACING PROCESSES

Strategy: Best Customer Experience
 Simplified tariff scheme
 Data as key differentiator
 Product world in silos
 Every tariff element to be booked
separately
Our integrated Customer proposition
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FROM SEPARATE, COMPLEX
TARIFFS… …TO SIMPLIFIED WITHIN SILOS…
Access
DSL
Internet
Mobile
S M L
S M L
 Convergent portfolio, also beyond
tariffs
 Seamless connectivity
ER
SECURITY
LIVING
ENTER-
TAINMENT
COMMUNI-
CATION
CLOUD
SERVICE
…TO FULLY INTEGRATED TODAY.

Strategy: Win with partners
ACHIEVEMENTS AND AMBITION OF
PARTNERING
WIN-WIN-WIN THROUGH PARTNERING
partnering strengthens our customer
proposition
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Subscriber (mn.)
20182014
20182014
Revenue (€ mn.)
2014
Subscriber (mn.)
6.0
1.7
2018
DTPartner
Customers
 Platform scale
 Loyalty boost
 Additional revenues
 Partner vs. make
 Product reach
 Technical enablement
 Additional revenues
 One-stop shopping
 Integrated proposition
 Best digital products
6.0
2.3
300
100

Strategy: Lead in Business
 Smart Data fuels the next industrial
revolution:
 Lot sizes of 1
 Autonomous robots
 Real-time ERP
 Open & interoperable platforms for
cross-industry data pools
 Data security & privacy as key
differentiator
 High performance network
infrastructure & traffic prioritization
as enabler
INDUSTRIAL INTERNET
open & interoperable platforms
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Data
Mgmt.
Platform
Services
Car Industry
Solutions
Secure
Autocloud
Pure
Connect.
industry-agnostic industry-specific
M2M Connectivity
Secure data hosting
Open, interoperable platforms
Data-driven services
(context & 3rd party data)
Data-driven services (internal data)
OUR CUSTOMERS
(SELECTION)
CARDAN
EXAMPLE: CONNECTED CAR

Strategy: Innovation
 ...is leading edge: e.g. Hybrid,
Super-Vectoring, Qivicon
 ...happens on all levels: networks,
processes, platforms and products
 ...considers today’s and anticipates
future customer demands
 ...is efficient and effective: focused
make vs. partner decisions
INNOVATION @ DT...
Access Enhancement
All-IP/PAN-Net
QoS
Hybrid/WiFi
5G
SDN/Virtualization
Super-Vectoring
Carrier-Aggregation/
MIMO
Communication
Security
Wearables
eTransformation
„Steckerleiste“
Strategische Partner
M2M
Cloud
Verticals
Advanced Data
Analytics
Open and
interoperable
platforms
Innovation drives future differentiation
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INTEGRATED
IP NETWORKS
WIN
WITH PARTNERS
BEST CUSTOMER
EXPERIENCE
LEAD IN
BUSINESS
MagentaEINS/FMC Plus
Smart Home/Qivicon
NGTV
Payment
Ecosystem Management
eSIM
300 Mbit/s

Strategy: Regulation
Regulation needs to keep pace with
market realities
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Enable scale economies to unlock dynamic
efficiencies
 Enable market consolidation
 Allow co-operations to promote open platforms
and interoperability
SCALE
TELCO-OTT MARKETS MERGE
COHERENT REGULATORY FRAMEWORK MANDATORY
ACCESS DEVICES SERVICES
USER
EXPERIENCE
INVESTMENT
REVENUE
Fix regulatory framework to restore industry growth
 Revise price regulation
 Allow quality differentiation
 Develop consistent legal framework enabling
digital innovation
COMPETITIVENESS
Ensure a level playing field with same rules for all
players in the value chain
 Data protection & data security
 Interoperability
 Consumer protection
Create incentives for broadband infrastructure
investments
 Gear regulation towards investment
 Harmonize spectrum policy
 Supply better funding, promoting cost effective
technologies
CONVERGENCE
Telcos OTTs
Cable Media

Strategy: Brand
Most valuable and TRUSTED european
telco brand
25
Most
valuable European
Telco brand
Most
trusted internet
and mobile brand
MOST TRUSTED INTERNET AND MOBILE BRAND1
24
46
24 21 21 19 18 17 15
9 8
Source: Institut für Demoskopie Allensbach, 2014 1) Share of people who consider these companies to be reliable

Strategy: Execution
Leadership
Diversity
Responsibility
Incentivation
Talent management
Qualification
The best team puts our strategy
in action
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LEADING EUROPEAN TELCO
More…
…collaborate, innovate and empower to perform.
…international mindset.
…clear leadership and ownership.
…raising the bar for overall success.
…international leaders & experts.
…skill development for future business.
Live new leadership culture
Foster international job rotation
Ensure clear end-to-end responsibility
Link our incentive schemes to performance & share price
Push for cross functional, cross segment careers
Invest in training, up-skilling on all levels

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PRODUCTS & SERVICES
Network, Products & Innovation
Service & BRAND

Integrated IP Networks
INTEGRATED IP NETWORKS
28
All-IP
transformation
 Shift to IP-Platform
until 2018
INTEGRated
NETwork Strategy
 Build out of modern
infrastructures:
LTE, Fiber/Vectoring etc.
1 LTE rollout
2 Fiber
3 Vectoring
4 Hybrid Access
+
+
+
Pan-
europEAN Network
 DT Technology leader
 European production
model on IP-Basis
PAN
NET
DSL
LTEDevice
Hybrid

Network Strategy
INTEGRATED NETWORK STRATEGY
Infrastructure
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Optical Fiber
Vectoring
1 LTE Roll-Out
2 OPTICAL FIBER
3 Vectoring
4 Hybrid Access
+
+ HyBrid Access
+
LTE Roll-Out
 Germany: 95% LTE pop-coverage1 in 2018
with up to 300Mbps
 EU: 75 – 95%2 LTE pop-coverage in 2018
with up to 300 Mbps
 Germany: Download speed of up to
550Mbps via hybrid in cable footprint
 Germany: Introduction of super vectoring
with more than 250Mbps in cable
footprint
 Germany: Glass Fiber household footprint of
≈ 80% in 2018 with at least 50 Mbit/s
depending on regulatory adjustments
 EU: ≈50% of households3 with at least
100Mbps in 2018 ≈12% of households3 with
up to 500Mbps4 in 2018
1) Outdoor coverage 2) Depending on country 3) In integrated footprint 4) FTTH, FTTB, FTTC, cable/ED3 (cable, esp. in Hungary with Euro-DOCSIS
DSL
LTEDevice
Hybrid
Hybrid Router

Network Germany
BEST NETWORK & NETWORK BUILD-OUT
IN GERMANY
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 Leader in broadband quality for
mobile and fixed network
 Innovative products
 Biggest bandwidths
 Best network coverage
AWARDS
For the fourth time in succession:
 Telekom wins the major CHIP network test
 Connect network test: top position reinforced
 Connect readers' choice 2014:
winner of best mobile/best fixed network
provider, among others
Example GERMANY

Network Europe
BEST Network
EuropE
 LTE in all markets (AMC 2015)
 Testing LTE Advanced
 Fibre, Vectoring and
Hybrid as Network-Booster
 Europe first IP-Network in
Mazedonia and DT worldwide first
company with Terastream
 Transformation to pan-european
IP-network
regional FaCTS
 1,1 Mrd. km2
 132 Mio. Inhabitants
 50 Mio. Households
 57 Mio. Mobile – and
10 Mio. Fixed line customers
FaCtS EuropE NETWORK COVERAGE
today up to
40%
LTE coverage
IP-voice coverage
2018 up to
9 Mio.
Europe wide
IP-network
2020 up to
50 %
100 Mbit--supply
35
12
Countries

Overview:B2C, B2B, Partner
PRODUCTS & SERVICES
 Cutting-edge mobile
communications and
broadband experience
 TV
 Online services
 Cloud products
 Information & communication
technology (ICT) solutions
 Outsourcing & cloud services
 Intelligent network solutions for the
health care, automotive and energy
industries
 Partner for infrastructure access
and network services
 Platforms & partnerships
for innovative services
Consumers Business customers Innovation &
PARTNER SERVICES
32

Products: B2C
PRODUcts & services consumers
De-Mail
Optical fiber/VDSL
Mobilecommunications/
mobileInternet
IP telephony
LTE
WiFi
Entertainment CommuniCation
services
Innovative
SERVICES
CUTTING-EDGE BROADBAND AND
MobilE COMMUNICATIONS EXPERIENCE
Consumers Hybrid router
33

Products: MagentaEINS
Consumers
34
PRODUcts & services consumers
EXAMPLE: GERMANY
MagentaONE
SERVICE
Living
Enter-
tainment
Magenta
Home
Magenta
Mobil
Communi-
cation
ClOUD

Products: Entertainment
Entertainment
(IP)TV aND ENTERTAINMENT-services
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(IP)TV in D/Europa, 9 countries in total
 >6 million TV customers
Entertain in Germany:
 3D & TV in HD quality with 250 channels
(>100 HD channels)/ 50 000 content offers
 Entertain via satellite
 Entertain remote app
 Entertain to go: tablet, PC and mobile
(IP) TV ENTERTAINMENT-services
Entertain
Deutsche Telekomfootprint
Deutsche Telekomfootprint
with(IP)TV service
Music streaming via Spotify
 Unlimited music streaming with more than 30 million
songs available anywhere over smartphone, tablet, or PC
 Integration of the Spotify premium service into Telekom
rate plans and as add-on option
Netflix & Maxdome:
Hollywood blockbusters and series highlights
 Fully integrated Entertain TV service: broad TV offer in
German and English
 As an add-on option to Entertain in SD and HD quality

Products: Communication Serices
COMMunication Services
CLOUD, Security, E-mail
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 Photos, videos and music
whenever, wherever
“from the cloud”
 Deutsche Telekom's secure cloud:
TÜV certification
 E-Mail made in Germany
 Secure/legally binding e-mail
 "No letter, but signed and sealed"
TELEKOM CLOUD DE-MAIL
TelekomCloud
 End-to-End Service
 Data Protection
 Data Security
De-Mail
Security
 Telekom Security Package:
Security everywhere – reliable
protection against virus etc. mobile
and at home
 Insurance for mobile devices –
damages, theft, etc.
Security in line with the
De-Mail Act
Saves
printing and
postage costs
Letters
Registered mail
Faxes

Products: Smart Home
SMART HOME
Home control on the move
Control the entire house with Smart Home via a smartphone app and save money as you do so.
Enjoy the feeling of having everything under control:
 Demand-based heating – no more cold homes
 Start washing machines and other appliances when on the move – and save time and money
 Full control over windows, doors and shutters
 Networked smoke and motion detectors or HD surveillance cameras
 Control everything from a smartphone or tablet – anytime, anywhere
SMART HOME
37

Products: Payment
PAYMENT
38
The digital wallet
 Everything in your wallet on a single device
 Cashless, contactless payments
 View all transactions and your account balance at any time
 High security thanks to near field communication technology (NFC)
 Customers can pay at over 1.6 million MasterCard
 MyWallet has already come to market in Germany, Poland, Slovakia
and other countries in the Telekom footprint
MYWALLET

Information & communication
technology (ICT) solutions
DEUTSCHE TELEKOM: PROFIL STRATEGIE & TRANSFORMATION NETz, PRODUKTE & INNOVATION SERVICE & MArke
Produkte: B2B
Dynamic IT ACCESS
(Cloud COMPUTING)
ICT EXPERTISE &
Cloud Portfolio
PRODUCTS & SERVICES FOR BUSINESS CUSTOMERS
AND INTELLIGENT NETWORK SOLUTIONS
Mobile
ENTERPRISE
(Cloud Services)
AUTOMOTIVE
Health careEnergy
Intelligent network solutions
COLLABORATION
Business
customers
39

B2B: Performance
T-Systems – performance
40
As of: Q1/2014
Industry expertise
 Manages 70% of the
top 100 companies in all
industries across Germany
 No. 2 in EMEA for manufacturing
 No. 1 in Germany in the transport
sector
 No. 2 in Germany in the utilities
sector
 No. 3 in Germany in the public
sector
IT & TELECOMS EXPERTISE
 Integration of IT and telecoms: ICT
delivery management, E2E
monitoring and E2E SLA, ITIL-
certified processes
 Customer-specific pricing models,
e.g., price per workstation, per
LAN port
 Dynamic services with flexible
up- and downscaling
 No. 1 in the ICT market in Germany
 Nr. 2 in the German market for
systems integration
PIONEER IN CLOUD COMPUTING
 T-Systems has offered solutions via
dynamic platforms for over 10 years
 More than 36,000 cloud systems
operated worldwide
 More than 300,000 employees in
customer companies communicate
via T-Systems‘ Dynamic Services for
Collaboration
40

B2B: Zero Distance
Zero Distance presents new challenges
for all decision-makers
41
DRIVE INNOVATION
THE SHOPCOMES
TO THE CUSTOMER
THE CUSTOMERBUILDS
THE PRODUCT
THE PRODUCT
TALKS,THE
CROWDACTS
KEEP THE ENGINE RUNNING
BUDGETS AND COSTS
CAPABILITIES &
RESOURCES
STABLE OPERATION
FASTACCESS
INTUITIVE
USABILITY
USERS&BUSINESSAREAS
BUYIT
Customer
expectations
User
expectations

B2B: Transformation
Zero Distance calls for
transformation of ICT
42
COLLABORATION
 COLLABORATIVE
WORKPLACE
STRUCTURES
 INTERACTION WITH
CUSTOMERS AND
PARTNERS
 SOCIAL BUSINESS
MOBILE
 BYOD
 Management of
mobile devices & apps
 Mobilization of
business processes
CLOUD & BIG DATA
 BUSINESS
INTELLIGENCE
 HARMONIZATION
OF IT SYSTEMS
 MULTI-CLOUD
MANAGEMENT
 DATA MANAGEMENT
TRANSFORMATION TOWARD
SECURITY
42

B2B: Cloud
MIGRATING INFRASTRUCTURE to the cloud
43
DatA ANALYSIS AND
UTILIZATION (Big Data)
HIGHLY flexible, RELIABLE
INFRASTRUCTURE (Cloud)
FASTER PROVISIONING OF NEW
SYSTEMS (Cloud Broker)
DatA PRIVACY & DatA SECURITY
CIO CHALLENGEBUSINESS REQUIREMENT
Data privacy
Compliance
Product liability
Differentiation
of services
Ecosystem
Billing
Costs of
transformation
Access control
Partners & Tier-1
suppliers
LAUNCHNEW
PLATFORMSIN
DAYSAND
MONTHS
insteadof years!
MANAGE
MILLIONS
OFEND
CUSTOMERS
insteadof 100
retailers!

B2B: Cloud
Dynamic IT access (Cloud Computing)
What is truly important
Security FlexibilityReliability Transformation
 Data is governed by
German data
protection
regulations
 IT infrastructure is
protected against
attacks
 Backed-up networks
and secure access
line
 Fail-safety (24/7
availability)
 Access from
anywhere must be
ensured at all times
on an end-to-end
basis
 Optimization of
networks, servers
and applications
 Cloud integration
and migration
 Improvement of user
experience
 Parallel use of
private and public
services
 Integration of the
various virtualization
methods
 Comprehensive
sourcing and
management of
hybrid landscapes
 Integration of
in-house services
as required
44

B2B: Cloud
Dynamic IT ACCESS (Cloud Computing)
ReferenCeS
Security FlexibilityReliability Transformation
Big hybrid public and
private cloud
Cloud business
collaboration platform
Transformation towards
a high availability cloud
Consolidation of busi-
ness-critical IT services
 Maximum security
and compliance with
German data
protection
regulations
 Customer's own
security policy
 Auditability
 Rapid growth
requires flexible
infrastructure
 Multi-stage
transformation with
a fallback strategy
 Worldwide
consolidation of IT &
processes towards
one private cloud
 Highest service
levels and disaster
recovery in order to
safeguard business
continuity
 Combination of
services from the
public and private
cloud based on
requirements
 Hybrid document
management
45

B2B: Collaboration
BUSINESS REQUIREMENT
TRANSFORM Collaboration
46
Collaboration Tools WITH
Social Media Features AVAILABLE
globalLY (Dynamic Workplace)
Integration oF Social Media inTO
CORE APPLICATIONS
DECISION-MAKING AND
MANAGEMENT TOOLS THAT
SUPPORT REAL-TIME PROCESSES –
BEYOND COMPANY BOUNDARIES
How quicklydoes
FEEDBACKfrom
customersreach
thedevelopment
team?
Wheredo your
employees share
LARGEFILES?
DROPBOX?
CIO CHALLENGE
Sharing instead
of sending
Access rights
Data security
Knowledge transfer
Integration of
external partners
All-IPEasy to use
HOW QUICKLY
doesyourSUPPLY
CHAINreact to
changes?

B2B: Collaboration
COLLABORATION
GLOBAL EXAMPLES
 Smooth collaboration among Shell
teams spread across the globe
 Documents easier to locate
 Implementation of Shell's
document management policies
 Scalability and cost efficiency of a
hybrid cloud
 Scalability and flexibility at a fixed
rate per workstation/month
 Platform and services always up to
date and available
 Internal and external collaboration
possible – worldwide
 Standard platform for >100 online
services available for Barmer and
GEK sites
 Digital processes reduce burden on
service employees
 More interaction with the customer,
more user-friendly
47
Cloud
Readiness &
Management
Solutions
Unified Com-
munication &
Collaboration
Cloud
Readiness &
Management
Solutions
Unified Com-
munication &
Collaboration
Archiving
& Content
Management
Services
Access
& Voice
Services
Web, Social
& Mobility
Enabling
Services

B2B: MobileEnterprise
Mobile ENTERPRISE
Context-BASED Services FOR
CUSTOMERS  mobile
AppliCationS VIA SECURE
CONNECTION
MANAGE EXTENSIVE VARIETY OF
DeviceS AND OPERATING SYSTEMS
PROTECT DATA EFFECTIVELY,
INCLUDING ON 'fun Devices'
Can your
employees
REALLY WORK
FROMANY
LOCATION?
WHATSERVICES
do youoffer your
customersona
mobile basis?
CIO CHALLENGEBUSINESS REQUIREMENT
Protect
mobile data
Link business apps
with back-end
SIM cards BYOD
QR codes
Context-based
services
48

B2B: MobileEnterprise
MOBILE ENTERPRISE
SUCCESS STORIES
 Luggage localized
anywhere in the
world, always
arrives at its
destination
 Administrative
costs involved in
luggage
management are
reduced
 Centralized
collection, analysis
and provisioning of
luggage data
Mobile
Enterprise
Services
Mobile
Enterprise
Services
 Optimization of
inefficient, costly
public citizens'
offices
 Mobile information
& communication
center
 Data processing
on site, e.g., using
finger prints
49

B2B: Intelligent Network Solutions
Intelligent network solutions provide
T-Systems customers with new business models
50
THE INTELLIGENT NETWORKING OF DEVICES AND SYSTEMS IS
THE GROWTH DRIVER FOR NEW TECHNOLOGIES
ENERGY
Services for the highly complex
energy grid of the future
 Smart metering and gateway
communications services
 Solutions for energy
sector processes
 Smart home
 Smart grid services
Health care
Solutions for connecting doctors,
patients, hospitals, health insurance
providers and care facilities
 Telematics
 Telemedicine/telemonitoring
 Digital processes
 Ambient assisted living (AAL)
 Hospital IT
CONNECTED CAR
Integration of cars and trucks into the
Internet and company processes
 Cloud infrastructure and operation
of the open Business2Car platform
 Telematics services
 Connectivity (M2M/broadband)
50

Partners & Platforms
PARTNER SERVICES & PLATFORMS
partner services for infrastructure
BusinessMarketplace
access/voice services/
NETWORK SERVICE
Media distribution Connected home Internet and
product
partnerships
machine-to-machine
communication
partner for
business customers
Platforms & partnerships for innovative servicesPARTNER SERVICES
& PLATFORMS
51

 Products for the conventional
retail and discount market
 M2M & data solutions,
new markets
Mobile
Partners & Platforms: Infrastructure
partner services for infrastructure
52
 Access: unbundled local loop line, bitstream
access; "contingent model"
 Network services: transmission
paths, carrier service networks
(customized solutions for
carriers) and infrastructure
services
 Voice: interconnectionfor
PSTN/NGN, access to
added-value services
Fixed network
Network build-out
New products & services
 Mobilecommunications optical fiber connection
 Outsourcing services
 Support services
 Partnerships on
building out (FTTH)
infrastructure
Partner for infrastructure
access and network services
Fixed-network and mobile
products for service providers
and partners
 Network access, lines
and data transportation
 Voice services
 Network and upstream
services
 Services within the
Deutsche Telekom network
 Partnerships with
international telecoms partners

Partners & Platforms: Tolino
PARTNER FOR MEDIa DISTRIBUTION
TOLINO
 Partnering with the biggest book dealers in Germany
 Biggest collection of reading material on the market with more than
1.2 million titles
 In-device storage for up to 2,000 e-books
 Open ecosystem
 Battery life of up to 7 weeks
 25 GB cloud storage free of charge for books
 Access to content free via WiFi and 40,000
Telekom HotSpots
TOLINO VISION E-READER
53

Partners & Platforms: Qivicon
PLATFORM FOR THE CONNECTED HOME:
QIVICON
54
 Open and independent
platform for partners
 Standardized solutions for flexible,
easy integration of partners
 Success is evidenced by the more
than 20 development, consulting
and sales partners on board;
number growing steadily
PARTNER PLATFORM FOR THE
CONNECTED HOME/HOME AUTOMATION

Partners & Platforms
55
PartnerIng
Innovation With PartnERS
Cloud
Music
streaming
Security
Digital Life-
style devices
Mobile
Security
solutions

Partners & Platforms: M2M
Medria: vital data (cows)Tele health: health data
DRK: connected beds
Limmex: emergency clocks
Health
Rimova: baggage tracking
ista: supply data
Provedo: smoke detector
Locca: mobile locating
Personal
M2M / Machine-TO-Machine
56
 M2M solutions from a single source
 partner model offers wide spectrum of
industry solutions
Daimler: connected car
fleet management
Lucom: remote service
for car wash
automatisation
Transport and Logistics Agricultural
AutomatiC Information EXCHANGE
BETWEEN MACHINES/DEVICES
(machines, automates, cars, container etc.)

Partners & Platforms: Cloud
PLATFORM FOR CLOUD SERVICES
BUSINESS MARKETPLACE
57
Software
as a cloud service
Security
Infrastructure
Workplace
Collaboration
Platform
PARTNER PLaTFORM for cloud
services for small and medium-sized
enterprises
 Marketplace for business applications
 Open partner solution for
software providers
BusinessMarketplace

Innovation: Overview
INNOVATION
Vital TO OUR SUCCESS
58
Promoting innovation.
 Start-up mentality: never
simply accept the status quo
Breaking free of the silo mentality.
 Culture of openness: share and
advance ideas
Seeing mistakes in a positive light.
 Tolerance of "failure" and more
respect for new ideas
Core networks
 Efficient and secure transportation
of constantly growing volumes of
data
IT infrastructure
 Standardized interfaces for in-house
and partner products
Network-based offerings
 Foster core business with innovative
services and differentiated
connection quality levels
Platforms
 Interfaces between customers and
partners with network-based and
network-independent products,
supported by APIs and marketing
Culture of
innovation
Innovation in
infrastructure
Innovation in
products
Innovation in
service
Service channels
 Improve the customer experience
and optimally serve customer needs
online and in person
Service processes
 More efficient, faster, and more
flexible processes

Innovation: Overview
START-UP BACKING &
shareholdings
DIGITAL BUSINESS
UNIT
T-Systems
Innovation Center
T-Venture Hubraum incubatorT-Labs
59
FOCUS ON INNOVATION
NEW IDEAS COME FROM IN-HOUSE DEVELOPMENTS & PARTNERS
59
innovation: VITAL TO SUCCESS!
Inflight
Customer Center app
HomeTalk app
Photo Share app
MyPhonebook
HotSpot finder
DeutschlandLAN
IPTV program manager
Entertain
Railne
IN-HOUSE DEVELOPMENTS PARTNERSHIPS &
COOPERATION

Innovation: Think Tanks
 Development and
backing of new ideas
in start-ups and
spin-offs
 Support/challenge/
rethink
 Group-wide
development and
management of
innovative products,
services & business
models
 Core task areas:
innovation management,
platform business,
product development,
device and partner
management
 Integration of
customers/partners
directly into the
innovation process
 Development of new
ideas and solution
approaches
 Access to young,
talented individuals
through university
partnerships
 Investment in/venture
capital for innovative
business ideas
• Key facts 2001-2013:
129 investments
EUR 396 million
invested
32 "exits"
• Objective: to generate
profit and synergies
 Backing/active
realization of new
business
models from start-ups
 8-week program in
cooperation with
General Assembly and
Betahaus
INNOVATION
"THINK TANKs"
60
DIGITAL BUSINESS
UNIT
T-Labs Hubraum
incubator
T-Systems Inno-
vation Center
T-Venture

Innovation: Sucess Stories
INNOVATION:
SUCCESS STORIES
61
 Advancement of business idea
by Intelligent Apps GmbH
 Launched in 2011
 Went international in 2012
 Revolutionizing the taxi market
 2014: successful realization/profitable Exit (sale)
EXAMPLE: mytaxi.net
 In-house development
 IPTV market launch in 2006
 Multi-functional, networked & interactive
 Entertain to-go: via tablet, PC & smartphone
EXAMPLE: Entertain

INNOVATION, SERVICE & BRAND
NETWORK, Products & INNOVATION
Service & BRAND
62

Best Customer Service
BEST CUSTOMER SERVICE
EXAMPLE: Germany
 Awarded regularly:
TÜV technical inspection service's "good" seal for
customer service
 European Business Award: EU accolade awarded for
excellence and an innovative and successful business
model throughout Europe
Customer service in Web 2.0:
"Telekom helps" on Facebook and Twitter
feedback platform
83 million customer contacts per year
70 million phone calls per year
13 million letters/faxes/e-mails per year
Daily workload (ø):
25,000 customer lines provisioned
18,000 customer contacts by phone
7,000 on-site installations
19,000 customer line faults cleared
20,000 technical service employees
AWARDS FOR CUSTOMER SERVICE CUSTOMER SERVICE
Technical Service
63

64
OUR BRAND PROFILE
What is our story?
OUR BRAND PERSONALITY
How do we want to be perceived?
INNOVATION
We set standards and drive
the networking of society forward.
COMPETENCY
Focus on just a few things that we’re really
good at. Networks, services, content
management and our relationship with our
customers are the focus of our work.
SIMPLICITY
A basic need of our customers. We make
complex things simpleso that our customers
can concentrateon what matters.
ACCESSIBLE
The T brand is friendly and accessible. We are open for new experiences
and open to other people. We express this in a kind and warm approach to them. We
regard our customers as equals. We are not overbearing, condescending, arrogant or
authoritarian.
RELIABLE
We want to be experienced as a trustworthy partner in order to build a strong
relationship withour customers. Our products empower our customers to be
part of a group they can rely on.
INSPIRING
There must be assurance that sharing the moment has an impact. The impact
should enrich the lives of the group members. The shared use of products and services
must have a positive emotionalimpact on the group. Experiences shared are twiceas
good.
AUTHENTIC
The language we use is authenticand straightforward. The moments shown are real
and can be big or small.Our stories are based on real-lifesituationsthat all of us
know and can identify with.
SYNERGETIC
The T brand is a We & Us brand, not an I & Me brand. It is about experiencing and
enjoying lifeas part of a group.
OURBRANDPOSITIONINGLIFE IS FOR SHARING
OUR BRAND POSITIONING
LIFE IS FOR SHARING
Brand Positioning

our brand proposition LIFE IS FOR SHARING
OUR BRAND PROFILE
What is our story?
Our
brand personality
How do we want to be
perceived?
INNOVATION
COMPETENCY
SIMPLICITY
INTERNATIONAL BRAND ACTIVE TV COMMERCIALS
65
OUR BRAND POSITIONING
LIFE IS FOR SHARING
ACCESSIBLE
RELIABLE
Inspiring
Authentic
SYNERGETIC
Brand Positioning

01.06.2015– Strictly confidential, confidential, internal, public –
THANKYOU

Deutsche Telekom IR Deck - June 2015

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Deutsche Telekom IR Deck - June 2015