Symbioosi Partners is a sales transformation company that helps clients improve sales performance through strategic consulting, operational excellence programs, and innovative projects. They take an agile approach using iterative development cycles to implement customized solutions. Symbioosi has experience across multiple industries and delivers measurable impacts such as growth, profitability, and competitive advantage for its clients.

1. The Next Generation of Sales
Symbioosi Partners
Trusted Sales Transformation Partner and Sales Innovator

2. Symbioosi transforms sales into a Competitive Advantage
© Symbioosi Partners
We drive Sales Excellence
from strategy to hands-on execution
Our key Industry Experience
The Unique Combination that makes us
a leading partner in sales development
Vision, strategy,
business model
Organization, processes,
practices, tools, systems
People, competencies,
culture, action
I
II
III
2
Technology
IT & telecom
Logistics
Financial services
Metal & engineering
Industrial services
Wood products
Construction
Symbioosi has provided excellent hands-on
expertise in sales development to drive our
strategic transformation program.
- Robin Lindahl, EVP Market Operations
Outotec
"
Senior experience
in leadership and
transformation
International
business and
academic network
Proven track record in
agile improvement
of sales capabilities
Significant profitability &
growth impacts in 100+
client assignments
Top talent and
solid knowledge base
Project
delivery experience
in multiple countries

3. Sales
Transformation
Operational Sales
Excellence
Sales
Innovation
Our Service Offering focuses on driving top-line growth and
profitability through excellence in sales
© Symbioosi Partners3
I II III
End-to-end sales transformation
program to drive a strategic change.
 Adopting service business models
 From selling products to selling
life-cycle solutions
 From cost-plus to value-based
pricing
Development programs to improve
efficiency and build sales capabilities.
 Funnel management & reporting
 Account management
 Value-based pricing
 Sales tools, systems & data
 Win-plans & bid management
Customized projects for creating,
validating and executing a new model.
 New product/concept validation
 Customer development
 Go-to-market & channel strategy
 Product launch strategy & plan
 Expansion to new market segment
Typical situation and need
 Industries in transition
 "Good enough" competing
products, strong price erosion
 Post-merger strategy & unification
Typical situation and need
 Opportunities for efficiency
improvement & optimization
 Need to develop sales capabilities
to enable growth & scalability
Typical situation and need
 Companies seeking to discover
new, differentiating sales models
 Expanding internationally and to
new product/market areas
Development program impacts
 Sustained strategic change, long-
term competitive advantage
 Renewed company; substantial
growth and improved profitability
Development program impacts
 Measurable performance
improvements in sales capabilities
 Enhanced operational ability to
capitalize opportunities
Development program impacts
 Differentiation from competition;
changing rules of the game
 State-of-the-art offering
 Creating & capturing opportunities

4. Our Agile Development Programs yield immediate
and long-lasting impacts...
4
Program management, coaching, interim leadership
Focus area 1 Focus area N
Focus area 2 Focus area 3
Iterative learning & adaptation Steering group workshops
Our flexible models for long-term partnership
Agile development
program with
specific focus areas.
2 Resources for
execution and
hands-on support.
3Transformation
program with
leadership & support.
1 Consulting
assignments.4 Training programs
& management
coaching.
5
DISCOVERY
Sales audit
Interviews
Data & analysis
Recommendations
Documentation
Best practices
Coaching
Roadmap
Objectives
Planning
Resourcing
Additional
interviews &
analysis
Program
kick-off
Implementation support, competence development, change mgmt
Transformation progress metrics
Development program
Our agile development program approach
© Symbioosi Partners

5. Review &
steering
...and are based on a Proven Method of continuously running,
agile development iterations
© Symbioosi Partners5
Inputs to focus
and fuel the process
 Discovery findings
 Strategy and
objectives of client
 Consumables:
efforts, resources,
knowledge
Continuous release
of outcomes
 Deliverables: e.g.
processes & tools
 Benefits: on-time,
on-budget, faster,
lasting change
 Impacts: economic,
organizational,
strategic

6. Our Practices & Competence Areas
We have world class Expertise to meet diverse customer needs
Strategy & Business Models
Sales & Customer Management
Pricing
Sales Process & Tools
6
 Market & sales strategy
 Service & solution business
 Go-to-market & channel strategy
 Value analysis & price psychology
 Value-based selling & tools
 Pricing process & execution
 Funnel & sales management
 Account management
 Product & offering management
 Sales supporting systems & data
 Sales & marketing processes, KPIs
 E-sales & automation tools
Solution Selling
 Strategic influencing & negotiations
 Win-plans & bid management
 Closing large & complex deals
Training and
Coaching
Hands-on
Implementation
Support
© Symbioosi Partners
5 senior professionals
10+ operational sales
development specialists
International partner
offices & advisor network
Top talent &
knowledge pool

7. We are proud of our Customer References
© Symbioosi Partners7
Selected public references
Altogether 100+ client assignments covering diverse industries
Technology
Industrial services
Logistics
IT & telecom
Metal & engineering
Wood products
Financial services
Construction
Boat & maritime
Professional services
Printing
Healthcare

8. Symbioosi's Value as a partner builds up from unique elements
Focus on results
Agile & lean
methodology
Flexibility and scalability
Insider and
outsider perspectives
Catalyzing action
Lasting impact
We have a wide range of
validated tools and
templates
Analytical approach
brings out clarity
We catalyze strategic
thinking
We contribute to
research and higher
education
Our experience covers
diverse industries
Using benchmarks for
best practices
Solid managerial
experience
Diverse backgrounds
and skill-sets
We are academically
recognized
We are passionate
about what we do
Working with our team
is fun
We are serious about
quality
Our work is relevant
We can -attitude
© Symbioosi Partners8
Spirit, passion, fun. Flexibility, agility,
customization.
Experience, talent,
knowledge.1 2 3 Tools, templates,
analytical approach.4

9. Our Easy-to-Start Packages enable quick results
and a systematic approach right from the beginning
© Symbioosi Partners9
Kick-off
Workshop
Symbioosi
Sales Audit
Discovery
For whom?
Typical delivery schedule
Elements & deliverables
Symbioosi Audit of current sales capabilities
Workshop with senior advisor(s)
Recommendations for key development areas
Development / transformation roadmap
Complete interviews of key people,
comprehensive data analysis,
top management coaching



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optional
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
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2-4 weeks 2 weeks 1 week
Easy-to-start packages to our
development programs:
Large & medium
companies
Medium & small
companies
Narrow scope
projects

10. Meet the Key People who are personally responsible for the
quality and impacts of our work
© Symbioosi Partners10
DR. JUHA MATTSSON
Managing Director
10+ years of experience
from academic positions
– including Stanford
University, California –
and consulting in
strategy and sales
development.
SAKU VALKAMA
Senior Advisor
15+ years of experience
from solution selling,
sales management and
managing director level
positions, including e.g.
NSN & Anritsu Nordic.
ANTTI LAULAINEN
Senior Advisor
20+ years of experience
from international
service business and
sales transformation,
including senior
executive positions
at Outotec & NSN.
PYRY LAUTSUO
Chairman
30+ years of experience
from diverse senior
executive and board
positions, including CEO
of IBM Finland.
JAN BOLUMINSKI
Senior Advisor
15+ years of experience
from consulting in
customer mgmt, loyalty
and direct marketing in
Continental Europe. Co-
founder of Payback.

11. Teaching programs and
abundant research
output; 100+ people
involved over time
9 operative people
Initial client
assignments focusing
on hands-on
development and
execution
10-20 operative people
More than 100
customer assignments
carried out
Determined building of
proof-of-concept and
client relationsihps
Strengthening
expertise and
knowledge base
15+ operative people,
two international
partners
Continuing growth
Proven service concept
& balanced mix of
senior experience &
top talent
Solid international
project delivery
experience
Well-rehearsed internal
processes enabling
rapid scalability
Growing team with
superior experience
& talent
Offices in multiple
countries
Internationally
credible, scalable,
end-to-end offering
in developing
sales excellence
Strong international
delivery capability
with top talent and
leading senior experts
Recognized opinion
leader in sales
excellence
Sales research group
at Aalto University
Spin-off from
Aalto University
Piloting and customer
development
A leading international partner in sales
transformation & innovation
Our Story – from a top academic program to a credible,
international partner in sales transformation & innovation
© Symbioosi Partners11
A collaborative effort
of two universities,
TEKES & 10 industrial
sponsors to establish
a leading academic
center of sales
management in
Finland.
11 partners joined
forces to found an
innovative & fresh
sales excellence
advisory with unique
hands-on approach.
Focus on carrying out
diverse client
assigments with fast
learning and highest
possible quality &
impact.
Credible partner with a
proven solution and a
solid base of expertise.
National and international roll-
out with a proven concept3
2006-08 2009 2010 2011 2012 2013 2014 2015 2016
Systematic work to create &
validate a unique service concept2A spin-off from a top academic
group in industrial sales mgmt1

12. Best Cases in B2B
Sales Management
Mattsson & Parvinen,
2011
Finalist,
Pro Oeconomica
Award 2012
"Developing sales capabilities
such as solution selling, value-based
pricing, funnel management, and
product-market fit holds potential for
substantial increases in growth
and profitability”
Symbioosi Partners Oy
Minervankatu 2 A 10
00100 Helsinki, Finland
www.symbioosi.fi
first.last@symbioosi.fi
Dr. Juha Mattsson
Mobile +358 41 533 6400
Saku Valkama
Mobile +358 40 524 7447
Antti Laulainen
Mobile +358 40 527 4839
Pyry Lautsuo
Mobile +358 40 522 8754