http://www.synapse.co.in/ - Magento, Shopify and Woocommerce are the three self sufficient e-commerce platforms that offer different advantages to businesses. However, Magento is the preferred one due to its SEO friendly nature.

1. What is the Best ecommerce platform for
Your Small Business?
Introduction of the Topic
Let’s start with a harsh statement. ‘There is nothing called best, it’s all about
perspective’. Something that is important to you might not be to others. Usefulness or the
term ‘best’ also lies in same context. Based on individual need tailor-made solutions are
offered in any industry similar to Ecommerce. Certain factors like business size, responding
time speed requirement, budget, business strategy, technical expertise of monitoring team
and time in hand for developing the store. Often in most of the write-ups such discussion
starts with technical points and ends with technical notes. But, the real fact is ecommerce is
all about business, so the decision has to be taken from businesses context. Ask the store
owner, what does he need from his store? How does he want it to perform? What does his
buyer expect? With the answer from all let’s find out the best with the help of stats that never
lie.
In the effort of picking the most buzzing option we need to keep in mind that trend keeps on
changing. What was popular in 2013 might not stay in top this 2014. Thus, keeping the eyes
are always mandatory if you are a businessman and not just any programmer with the idea of
structure of platforms and not its ROI generation capacity and business compliance meter.
The Power of Three
Taking the right decision at the right juncture makes a business scale the heights of success.
Trying too many things often makes the final decision blunt, so you need to filter your
approaches initially only. Save time and only consider among three ecommerce platforms for
three very specific reasons.
1. These are the most popular ones, and we all love spotlight
Google Trends gave me an idea and over there from almost the beginning of industry I picked
the three best considered options and run the interest trend. Startling facts came out,
Magento the developers favorite and the leader of last year seems to be dying slowly.
Shopify being the legend killer and Woocommerce going towards top spot in 2014. A clear
picture is present in front of us with filtered options.

2. When you pick a popular name you are certain about getting strong developer base which
also comes with cost-effective customization services. But one thing must be added that
nothing is permanent and based on the user behavior pattern you might have to opt for some
other options later on, but as of now be in the safe boat.
2. Free sounds great
Most of the options of platforms discussed above are free and this saves quite an investment
at the beginning for you. When you are getting all the features and support for free of cost it
does not make sense parting off with monthly or annual fees.

3. 3. These three platforms are self-sufficient
A small hint for every business owner in this regards, always opt for an established platform
as that keeps the hassles of costly customization service owing to lesser number of developer
in the industry. Also, something that has been prevalent for quite some time has now reached
to a considerable height. For instance take the example of Photoshop, no matter what
substitute comes in the market they would require quite a deal of time to even reach the
present level of their standard. All prime there i.e. Woocomerce, Magento and Shopify has all
the corners covered.
To offer a sigh of relief I would suggest to go for the option which has all that a shopping
portal needs to have and additional perks can be loaded anytime.
So, who is the best for 2014?
As it is said in the very beginning nothing is best and nothing is worth, it’s just picking what
you are seeking. Lets thus line up all that we have in hand and their USPs.
➢
Woocommerce
Woocommerce is an ecommerce solution built on WordPress platform. It’s quite userfriendly, fast and lots of development options are added advantage. It’s for all those
people who are conversant with Wordpress. As a business owner we all look for simple
platform that we even can understand Woocommerce falls under that category. If you
are the store owner of a small or mid size business then this is just for you.
➢ Shopify
You want a store in just few minutes try Shopify. It’s the easiest of all three and for sure
the least time consuming while setting up. The reason for such a less time of setup is
because this one is hosted solution. Its only hosts your business online portal and
keeps you dependent on other solution for integral parts like merchant processing. But,
do keep in mind one very important fact it’s coded in Rails. Thus for customization you
need to seek the help of a professional PHP Developer which is a little more costlier
than Magento and WooCommerce, nevertheless start business first in minutes then
think about customization.
➢ Magento
With over 200,000 installations globally, Magneto is much ahead of all in the game.
30.3% of ecommerce industry market share is in their name. It has in-built support for
more than 60 kinds of payment gateways. It’s most popular among developers globally

4. due to higher scope of customization and presence of extensions. Magneto is most
SEO friendly platform making it prime choice among many business owners who
consider Google presence as the highest priority in online business. One thing that
must be added here is that owing to such complex structure a business owner must
have a technical person standby for operation in the store as the structure is not meant
for any non-technical person. Thus, before opting for it keep in mind the investment
and dependency part over developer.
Everything has been detailed, now it’s your turn to do some crunching. Think, and
decide what is your pick this 2014. Or you can simply give us a call!
CONTACT:
SynapseIndia
http://www.synapse.co.in/
Tel: (+91) 120 433 0500
Fax: (+91) 120 254 6941
(If you are dialing from the USA, please dial 011 first before 91)
Email: info@synapse.co.in
Skype: synapse_india