Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. By understanding what your personas are trying to achieve, you can create the kind of content that will help the real-life target audience your personas represent reach their goals and solve their challenges. This in turn will help you convert them into leads and close them as customers. Take a look at the steps below to see how you can create the perfect buyer personas for your business.

1. STEPS TO CREATING A PERSONA
SYNECORE
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Create Your PersonaAsk QuestionsGather Information Define Goals
Buyer personas are semi-fictional representations of your ideal customer based on
market research and hard data. By understanding what your personas are trying to
achieve, you can create the kind of content that will help the real-life target
audience your personas represent reach their goals and solve their challenges.
This in turn will help you convert them into leads and close them as customers.
STEP ONE:
GATHER INFORMATION
First start by gathering demographic information for
your persona. This can include their income,
occupation, interests, gender, level of education, and
where they live. This information can be based off of
trends found in your contact database or through
interviews/surveys with customers and prospects.
STEP TWO:
DEFINE GOALS
What is it that you are trying to achieve? How can we
help you face these challenges? What types of material
can we provide to get you to your end goal?
EMPLOYING MARKETING PERSONAS MADE
WEBSITES 2-5 TIMES MORE EFFECTIVE AND
EASIER TO USE BY TARGETED AUDIENCES
BUYERS ARE 48% MORE LIKELY TO
CONSIDER PROVIDERS THAT PERSONALIZE
THEIR MARKETING TO ADDRESS THEIR
SPECIFIC BUSINESS NEEDS.
STEP THREE:
ASK QUESTIONS
To get a better understanding of how, where, and why
your customer makes a purchase. Ask detailed questions,
like, What are your goals? What are your challenges?
STEP FOUR:
CREATE YOUR PERSONA
Use your research to identify patterns. When doing research
and building a persona, pay attention to why someone
is using a particular tool, looking for a specific solution, or
trying to reach a certain goal. This will help you to determine
what type of content your business should be creating.
Sources:
http://www.buyerpersona.com/what-is-a-buyer-persona
http://blog.hubspot.com/blog/tabid/6307/bid/33491/Everything-Marketers-Need-to-Research-Create-Detailed-Buyer-Personas-Template.aspx
http://www.buyerpersona.com/buyer-persona-infographic