They say a picture is worth a thousand words, but how much is a picture actually worth to a customer? With over 27,000,000 pieces of content being shared every single day, it's becoming more important than ever for brands to harness the power of visual content. Check out the infographic below to discover the notable contrast between plain text and visual content.

1. Visual Content
Visual content has become
a growing trend in the
world of digital. As user
preference for visual over
written content becomes
more apparent, businesses
are looking to find new
ways to improve the user
experience. So, if you want
to deepen your
engagement with your
target audience, you want
to include visual content in
your marketing.
In today's digital marketing
landscape, a wide variety of
media are considered
visual content, including
images, infographics,
memes, and videos. They
are used to spark feeling,
drive traffic and boost
engagement.
For example, “Publishers
who use infographics grow
their web traffic an average
of 12% more than those
who don’t.”
Many businesses have
moved towards visual
content to help set
themselves apart from all
the written content that
gets lost in the digital space
- 27,000,000 pieces of
content are shared every
single day. You can imagine
why readers have become
so overwhelmed by such
information overload.
Because “90% of
information transmitted to
the brain is visual”, it's
important for brands to
recognize the important
role that visual plays in
purchasing decisions.
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The Importance of
You decide. Which were you drawn to?
90%
of information transmitted
to the brain is visual.
“40% of people
will respond
better to visual
information than
plain text.”
Publishers who use infographics
grow in traffic an average of 12%
more than those who don’t.
Plain Text Visual Content
If you’re looking to give
your target audience an
engaging experience, you’ll
want to include visual
content in your marketing.
Examples of Visual Content:
Images
Infographics
Memes
Videos
pieces of content are
shared every single day.
of people will respond
better to visual
information than plain text.
Sources:
http://www.etcweb.com/blog/12-reasons-for-visual-content-in-your-marketing
http://blog.hubspot.com/blog/tabid/6307/bid/32255/Why-Marketers-Should-Invest-in-Visual-Content-Creation.aspx
http://engage.synecoretech.com/marketing-technology-for-growth/bid/154171/
The-Impact-of-Visual-Content-On-Your-Inbound-Marketing-Strategy
http://www.slideshare.net/NewsCred/50-best-stats-presentation
http://blog.hubspot.com/blog/tabid/6307/bid/33423/
19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
http://www.clickz.com/clickz/news/2337780/-czlny-the-power-of-visual-storytelling
http://contentmarketinginstitute.com/2013/11/insights-visual-content-infographics/