You know that landing pages are important for converting web visitors into leads, but are you doing everything you can to optimize your pages? Surprisingly, only 13% of marketers report their landing page optimization strategy is "very successful." By understanding the basic techniques of landing page optimization, as well as pairing good content with clear forms, you'll be well on your way to converting more web visitors into leads. Check out our eBook! http://engage.synecoretech.com/optimizing-landing-pages-ebook

1. Landing Page
Interested in learning how to drive
more leads with better landing
pages? Check out this infographic to
learn the 4 basic optimization tips!
What is a landing page?
A landing page allows you to capture a
visitor’s information through a lead form.
Key Techniques For Landing Page Optimization
SYNECORE
Landing Page
Grab Your Free Checklist
Why are landing pages important?
Landing pages allow you to more effectively
achieve your goal of converting visitors to leads.
Only 1 in 10 marketers
feel that their lead generation
campaigns are effective
Get It Now
Fill out the form to get your free ebook!
Use a clear title,
description, and
layout to convey the
value of your offer.
An Image or a Video
can convert better
than text.
Remove all distractions,
including navigation links,
to keep visitors focused
on filling out the form.
Design your forms to
capture the information
that is most needed to
follow up with a lead.
Structure forms so that
they are not too long.
Include social share links
to encourage your visitors
to share your offer.
http://engage.synecoretech.com/optimizing-landing-pages-ebook
Four Ways to Improve Landing Page Optimization
Social Sharing
Landing pages are important for effective lead generation, but optimizing
them doesn’t stop after choosing clear wording and deciding how to
best structure your forms. Once you’ve implemented these four basic
principles, you’ll be able to drive more web visitors into leads.
Social Sharing
Get Your Landing Pages Shared
Include social media links on your landing pages to
encourage visitors to spread the word about your offers.
Lead Nurturing
Tying Landing Pages to Lead Nurturing
Lead nurturing provides a way for you to develop a relationship with your
leads in a timely and effective manner. The two most important
characteristics of a good lead nurturing campaign are timing and targeting.
Timing Targeting
Don’t wait too long to nurture leads - response
rates decline as the age of a lead increases.
Thank You Page
Segmenting leads into lead nurturing
campaigns allows you to target your follow-up
based on the specific conversion event.
A/B Testing
A/B Testing Your Landing Pages
Use A/B testing to test different variations of your landing
page elements and determine which ones result in higher
visitor-to-lead conversion rates.
Optimizing Your Thank-You Page
Direct your leads to thank-you pages to provide
calls-to-action for additonal offers.
SYNECORE
Follow us on Twitter @Synecoretech
Read our Blog at engage.synecoretech.com
http://www.synecoretech.com
Sources:
Synecore: http://bit.ly/1nyzQht
http://krishnainfographics.com/how-to-optimize-landing-page/