Szetela 25-3-08 Search Marketing Now Webcast

10 Lessons Learned About Paid Search David Szetela, Clix Marketing Tuesday, March 25, 2008 1:00 PM EDT

Viewing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marin Search Marketer ,[object Object],[object Object],[object Object],[object Object]

David Szetela ,[object Object],[object Object],[object Object],[object Object]

1. Mixed Search and Content Campaigns

2. Believing Search Keywords = Content Keywords ,[object Object],[object Object],[object Object],[object Object]

2. Believing Search Keywords = Content Keywords (cont) ,[object Object],[object Object],[object Object]

3. Ignorance about Content Ad Sites ,[object Object],[object Object],[object Object]

4. Using Search Ads in Content Ad Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. Neglecting Long Tail Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. Gigantic Ad Groups ,[object Object],[object Object],[object Object]

7. Writing Bad Search Ads ,[object Object],[object Object],[object Object],[object Object]

Keyword in Title Action Verb Winning at Billards Get the Must-read Secrets – Winning At Billiards. Sign Up for Daily Emails! www.PokerBlasts.com/Poker+Winning Capitalized Words More Action at End Extra Words in Display URL 7a. Writing Great Ads

8. Landing on Home Pages ,[object Object],[object Object],[object Object]

Search Term: Gallery Wrapped Photo

9. Complicated B2B Lead Forms ,[object Object],[object Object],[object Object],[object Object],[object Object]

10. Manual Bidding for Complex Campaigns Search as % of Marketing Spending Campaign Size / Complexity SEM management software Agency DIY / Excel 20K keywords $20K/mo 0% 50% 100% 1MM+ keywords; $1MM+/mo

David Szetela ,[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Szetela 25-3-08 Search Marketing Now Webcast

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (8)

Similaire à Szetela 25-3-08 Search Marketing Now Webcast

Similaire à Szetela 25-3-08 Search Marketing Now Webcast (20)

Plus de David Szetela

Plus de David Szetela (12)

Dernier

Dernier (20)

Szetela 25-3-08 Search Marketing Now Webcast