Szetela David Smxa Content
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The document discusses strategies for effective content advertising on Google AdWords. It recommends building keyword lists based on frequently occurring words and phrases from target sites, and using negative keywords to block ads from appearing on irrelevant pages. The best bidding strategy is to start high and gradually lower bids. Quality Score in content advertising is determined by click-through rate and the ad's relevance to keywords or content on the page. Individual keyword bids and match types are less important.
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Szetela David Smxa Content
- 1. Advanced PPC Contextual Advertising David Szetela [email_address] http://clixmarketing.com/blog http://searchenginewatch.com/sew_experts/content_advert http://www.webmasterradio.fm/Advertising/PPC-Rockstars/
- 2. Content Advertising Really Doesn’t Suck David Szetela [email_address] http://clixmarketing.com/blog
- 4. June 3, 2009
- 9. June 3, 2009
- 11. Advanced PPC Contextual Advertising David Szetela [email_address] http://clixmarketing.com/blog http://searchenginewatch.com/sew_experts/content_advert http://www.webmasterradio.fm/Advertising/PPC-Rockstars/