1. iOS (Improving you Online Strategy)

3. We don’t see things as they
are, we see them as we are

4. Digital Nomadz

5. I help companies improve their online
and offline listening skills. I facilitate
creative workshops that teach about
working with internet and create
smarter companies and organizations,
mostly in healthcare.
I also love to help entrepreneurs with a
good idea, design feasible business
models for it and make their dream a
success!
Diana Vermeij
@dianavermeij (twitter)

6. I believe we don’t see things as
they are, we see them as we
are.
I like to be they guy that shows
show people what is possible
so they become even better
versions of themselves.
Steven Zwerink
@szwerink (twitter)

9. Everything is changing

10. The whole world is upside down

11. The snowball of information is
only getting bigger

13. Just like you....

14. ...I am wondering how the way we
do business and communicate is
changing..
14

15. It is a new
way of doing
business for
any company
anywhere!

16. Why are YOU here? What do
you WANT to get out of today?

17. Laptops and Mobile Phones must be
TURNED ON! (sound off please)

18. Two kinds of people:
Fighting to keep
everything the same

19. Two kinds of people:
Looking for opportunities

27. There is a new generation coming..
They have completely different skills and knowledge..

28. Skills that they don’t have, don’t know and
cannot help develop in a company..

29. They are completely comfortable like this.
They don’t know about ‘the old days’ and
cannot imagine how it was done before.

30. Microblogging platform
140 characters
About your interests
Publicly shared with the world

33. Social Network
About your interests and job experiences
Shared with your professional network

34. Social Network
International
About your interests
Shared with friends

35. 6 things you should know about
privacy on Facebook
1. Use friends lists for posts
2. Set your profile information privacy
3. Avoid the tag mistake
4. Relationship status private
5. Restrict access to third party apps
6. Don’t tag people who are not on FB
Learn more? Download the pdf FB privacy guide!

36. PART 2
AFTERNOON

37. iOS (Improving you Online Strategy)

38. 3. Getting it to you

40. Information overload?
=
Filter Failure*
* Martijn Aslander

41. Survival of the strongest??

42. Survival of the fittest!!
So, how to become fit online?

43. On an average day,
Steven manages his:
• Email (50-100) • RSS (500+)
• Twitter (100+) • Vimeo (0-10)
• Yammer (0-10+) • Flickr (0-10)
• YouTube (0-10+)
• Website (0-10) • FourSquare (0-10)
• Facebook (0-10) • Slideshare (0-10)
• News (10-50) • Big Files (0-10)
• Blog (0-10) • LinkedIn (0-10)

44. Getting it to you
• RSS
• Tweetdeck
• Google Alerts

45. RSS
Really Simple Syndication

46. Subscribe to all your favorite
websites and news
And read them on one page

47. How?
Google Reader Period
www.google.com/reader

49. Tweetdeck
• Manage multiple accounts (twitter, facebook, linkedin)
• Search Columns
• Following made easy

50. Tweetdeck

51. Google Alerts
www.google.com/alerts

52. Google Alerts

53. THE END
Master Workshop
‘Improving your Online Strategy’ for The Institute Mexico
@dianavermeij
@szwerink
Interested in having us facilitate a workshop like this for
your organization? Contact us at:
www.digitalnomadz.nl

57. iOS (Improving you Online Strategy)