Introduction to the range of health content available to digital portal owners from NHS Choices (www.nhs.uk).

1. SYNDICATED CONTENT Bringing contextual health content to your audience

2. NHS Choices is the UK’s most popular health and well-being website. Each month, 8 million people use NHS Choices. It has 14,000 pages of certified health information and advice which is contextualised for every visitor to the site. Popular, trusted and highly valued by the public, NHS Choices (www.nhs.uk) will add value to your online presence. Offering NHS Choices content to your customers means they are likely to spend more time using your website or content portal.

3. The NHS Choices Health and Lifestyle content is produced by a 35-strong multidisciplinary team of writers, editors and multimedia journalists based in Skipton House, London and at a second office in Southampton. All content created for the site is subject to a range of rigorous processes and professional approvals relating to clinical accuracy, policy alignment and editorial quality NHS Choices has adopted The Information Standard to maintain and improve the information production system and the quality of information on the NHS Choices site.

4. Clinical Content Find Services Search via postcode or location for local NHS Service providers including hospitals, GPs, pharmacies, minor injuries units and walk-in centers and specialist services such as alcohol clinics. Health A – Z Lists over 800 conditions and treatments (including major illnesses and long term conditions), with associated symptoms, diagnosis and other information. Common Health Questions Common Health Questions offers a way to get quick answers to hundreds of the most common health questions.

5. User Generated Content Patient /Customer Comments Structured comments and ratings for all of England’s hospitals and GP practices. Fully moderated with a full ‘right to reply’ facility for the hospital and GP practices listed. 28 thousand comments as of Sept2010.

6. Magazine Content Health News (Behind the Headlines) Behind the Headlines provides guidance on the health topics making the news. It is a repository of news articles, covering a wide range of topics, and aims to investigate the science behind the headlines. Live Well Contains over 116 popular public health topics covering subjects such as holidays, babies, children, diet, fitness, stress, sexual health, beauty and workplace health.

7. Topic Specific Carers Direct information, advice and support for carers offering all the information required to get the financial help, advice on getting a break from caring, going to work and much more.

8. Interactive Tools There are over 70 interactive clinical and casual tools on NHS Choices to engage people and inform/assess their health and lifestyles.

9. Videos There are over 500 NHS Choices videos to choose from, with 15 new videos produced each month. All videos can be easily added to any website via the ‘Brightcove’ video syndication platform (which is as easy to embed as YouTube).

10. Contextual Content Your syndicated NHS Choices content can be contextually grouped to add value to your own portal Audience Type Time of Year Lifestyle Event Location Trending News Condition Weather

11. Contextual Content – Onsite Examples

12. Contextual Content – Topic Specific Birth to Five Whether your child is a newborn, a toddler or a pre-schooler, this Birth to five guide is for you. It has 150 pages of NHS-accredited information, videos and interactive tools to help you through the parenting process. Pregnancy Planner The pregnancy planner contains all the information expectant mothers need to know to have a healthy and happy pregnancy, and to make sure they get the care that's right for them. It has over 250 pages of NHS-accredited information, including videos and interactive planning tools.

13. Current Commercial Syndication Partners A to Z News IDTV Live Well Videos Widget

14. Multi Format Syndication Content is King, Context is Queen: NHS Syndicated content is suitable for any media format

15. Next Steps NHS Choices content is available free to our trusted syndication partners to reformat and display on their own content portals To register for NHS Choices Content, please contact: Tim Harvey Distribution Business Development Lead tim.harvey@dh.gsi.gov.uk 0207 972 5680 Alternatively, further service details and an online registration form can be found on our Syndication Management web pages located at www.nhs.uk/aboutNHSChoices/professionals