we
are
social

EUROPEAN DIGITAL
LANDSCAPE 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS

We Are Social

w...
COUNTRIES DETAILED IN THIS REPORT
17!
12!
28!

32!
11!

37!

20!
10!
18!

40!

27!
04!
13!

30!

21!

14!
09!

22!
38!

36...
IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
SAYHELLO@WEARESOCIAL.SG
@WEARES...
FEB
2014

GLOBAL DATA SNAPSHOT

7,095,476,818

52%

48%

TOTAL POPULATION

URBAN

RURAL

2,640,432,161
INTERNET USERS

1,8...
FEB
2014

SHARE OF GLOBAL USERS

EUROPE
NORTH AMERICA

5%

11%
19%

11%

11%

16%
15%

5%

2%

MIDDLE EAST

4%

3%

4%

3%...
EUROPEAN REGIONAL OVERVIEW
We Are Social

wearesocial.sg • @wearesocialsg • 6
FEB
2014

EUROPE
738,853,985

73%

27%

TOTAL POPULATION

URBAN

RURAL

539,397,504

68%

INTERNET USERS

INTERNET PENETRA...
FEB
2014

EUROPE’S GLOBAL SHARE

SHARE OF GLOBAL
POPULATION

SHARE OF GLOBAL
INTERNET USERS

SHARE OF GLOBAL
SOCIAL MEDIA ...
FEB
2014

EUROPE: SOCIAL MEDIA USAGE

ACTIVE SOCIAL MEDIA USERS IN
EUROPE ACCESSING SOCIAL
MEDIA ON ANY DEVICE

#

293,155...
FEB
2014

EUROPE: SOCIAL PENETRATION

ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF TH...
FEB
2014

EUROPE: MOBILE USAGE

TOTAL NUMBER OF
ACTIVE MOBILE USERS
(UNIQUE INDIVIDUALS)

MOBILE PENETRATION
(UNIQUE USERS...
FEB
2014

EUROPE: MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
...
FEB
2014

EUROPE: MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MO...
COUNTRIES IN OUR EUROPEAN SUB-REGIONS

WESTERN
EUROPE
BELGIUM
FAROE ISLANDS
FRANCE
IRELAND
LUXEMBOURG
NETHERLANDS
UNITED K...
WESTERN EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 15
FEB
2014

WESTERN EUROPE
161,937,043

83%

17%

TOTAL POPULATION

URBAN

RURAL

137,694,632
INTERNET USERS

80,894,000
ACT...
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTA...
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
CENTRAL EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 19
FEB
2014

CENTRAL EUROPE
167,844,786

69%

31%

TOTAL POPULATION

URBAN

RURAL

130,119,800
INTERNET USERS

60,412,000
ACT...
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTA...
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
SOUTHERN EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 23
FEB
2014

SOUTHERN EUROPE
120,240,738

71%

29%

TOTAL POPULATION

URBAN

RURAL

76,724,809
INTERNET USERS

51,129,800
ACT...
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTA...
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
NORTHERN EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 27
FEB
2014

NORTHERN EUROPE
24,979,971

84%

16%

TOTAL POPULATION

URBAN

RURAL

23,274,801
INTERNET USERS

14,020,000
ACTI...
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTA...
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
EASTERN EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 31
FEB
2014

EASTERN EUROPE
196,699,575

72%

28%

TOTAL POPULATION

URBAN

RURAL

95,565,236
INTERNET USERS

49%
INTERNET PE...
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTA...
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
BALTIC STATES
We Are Social

wearesocial.sg • @wearesocialsg • 35
FEB
2014

BALTIC STATES
6,960,676

68%

32%

TOTAL POPULATION

URBAN

RURAL

5,026,306
INTERNET USERS

2,280,000
ACTIVE FA...
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTA...
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
SOUTH-EASTERN EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 39
FEB
2014

SOUTH-EASTERN EUROPE
61,191,196

59%

41%

TOTAL POPULATION

URBAN

RURAL

32,480,986
INTERNET USERS

23,420,000...
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTA...
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
REGIONAL ANALYSIS
We Are Social

wearesocial.sg • @wearesocialsg • 43
FEB
2014

INTERNET PENETRATION IN EUROPE
95%!
ICELAND

SWEDEN

94%!
NORWAY

91%! FINLAND

95%!

53%! RUSSIA
80%! ESTONIA

...
93%!
93%!
91%!
91%!

DENMARK
NETHERLANDS
LUXEMBOURG
FINLAND

81%!
80%!
80%!
78%!

AUSTRIA
SLOVAKIA
ESTONIA
IRELAND

We Are...
FEB
2014

INTERNET USERS IN EUROPE
301K!
ICELAND

SWEDEN

8.6M!
NORWAY

4.8M! FINLAND

4.5M!

76M! RUSSIA
1.0M! ESTONIA

U...
FEB
2014

TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

ACCESS THROU...
FEB
2014

EUROPE: SOCIAL MEDIA PENETRATION
70%!
ICELAND

SWEDEN

57%!
NORWAY

46%! FINLAND

64%!

33%! RUSSIA
43%! ESTONIA...
10%!

50%!
49%!
48%!
48%!
48%!

IRELAND
MONTENEGRO
CYPRUS
HUNGARY
PORTUGAL

We Are Social • Sources: US Census Bureau, Fac...
FEB
2014

SOCIAL MEDIA USERS IN EUROPE
220K!
ICELAND

SWEDEN

5.2M!
NORWAY

2.4M! FINLAND

3.0M!

47M! RUSSIA
540K! ESTONI...
TIME SPENT ON SOCIAL MEDIA

AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

1.3!

1.3!...
FEB
2014

MOBILE SUBSCRIPTION PENETRATION
110%!
ICELAND

SWEDEN

128%!
NORWAY

177%! FINLAND

121%!

184%! RUSSIA
164%! ES...
We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.
132%!
131%!
131%!
130%!
128%!
...
FEB
2014

MOBILE SUBSCRIPTIONS IN EUROPE
346K!
ICELAND

SWEDEN

12M!
NORWAY

9.3M! FINLAND

5.7M!

262M! RUSSIA
2.1M! ESTO...
FEB
2014

MOBILE BROADBAND PENETRATION
71%!
ICELAND

SWEDEN

101%!
NORWAY

106%! FINLAND

84%!

53%! RUSSIA
73%! ESTONIA

...
11%!

71%!

ICELAND

52%!
52%!

ITALY
LATVIA

41%!
40%!

BULGARIA
SERBIA

We Are Social • Sources: US Census Bureau, ITU. ...
FEB
2014

MOBILE BROADBAND SUBSCRIPTIONS
225K!
ICELAND

SWEDEN

9.2M!
NORWAY

5.6M! FINLAND

4.0M!

75M! RUSSIA
925K! ESTO...
FEB
2014

MOBILE SOCIAL PENETRATION (MAU)
53%!
ICELAND

SWEDEN

48%!
NORWAY

35%! FINLAND

55%!

11%! RUSSIA
27%! ESTONIA
...
47%!

DENMARK

We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures.
25%!
2...
FEB
2014

ACTIVE MOBILE SOCIAL USERS (MAU)
166K!
ICELAND

SWEDEN

4.4M!
NORWAY

1.8M! FINLAND

2.6M!

16M! RUSSIA
340K! ES...
INDIVIDUAL COUNTRY DATA

We Are Social

wearesocial.sg • @wearesocialsg • 61
ALBANIA

We Are Social

wearesocial.sg • @wearesocialsg • 62
FEB
2014

ALBANIA: SNAPSHOT
3,011,405

52%

48%

TOTAL POPULATION

URBAN

RURAL

1,641,241
INTERNET USERS

1,360,000
ACTIV...
FEB
2014

ALBANIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

ALBANIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
AUSTRIA

We Are Social

wearesocial.sg • @wearesocialsg • 66
FEB
2014

AUSTRIA
8,221,646

68%

32%

TOTAL POPULATION

URBAN

RURAL

6,657,992
INTERNET USERS

3,200,000
ACTIVE FACEBOOK...
FEB
2014

AUSTRIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEAR...
FEB
2014

AUSTRIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

AUSTRIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
BELARUS

We Are Social

wearesocial.sg • @wearesocialsg • 71
FEB
2014

BELARUS
9,625,888

75%

25%

TOTAL POPULATION

URBAN

RURAL

4,523,412
INTERNET USERS

2,200,000
ACTIVE VKONTAKT...
FEB
2014

BELARUS: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

BELARUS: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
BELGIUM

We Are Social

wearesocial.sg • @wearesocialsg • 75
FEB
2014

BELGIUM
10,444,268

97%

TOTAL POPULATION

URBAN

RURAL (3%)

8,559,449
INTERNET USERS

5,400,000
ACTIVE FACEBOO...
FEB
2014

BELGIUM: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEAR...
FEB
2014

BELGIUM: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

BELGIUM: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
BOSNIA & HERZEGOVINA

We Are Social

wearesocial.sg • @wearesocialsg • 80
FEB
2014

BOSNIA & HERZEGOVINA (B&H)
3,875,723

49%

51%

TOTAL POPULATION

URBAN

RURAL

2,535,356
INTERNET USERS

1,540,...
FEB
2014

B&H: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTA...
FEB
2014

B&H: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSC...
BULGARIA

We Are Social

wearesocial.sg • @wearesocialsg • 84
FEB
2014

BULGARIA
6,981,642

72%

28%

TOTAL POPULATION

URBAN

RURAL

3,881,287
INTERNET USERS

3,000,000
ACTIVE FACEBOO...
FEB
2014

BULGARIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
FEB
2014

BULGARIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE ...
CROATIA

We Are Social

wearesocial.sg • @wearesocialsg • 88
FEB
2014

CROATIA
4,475,611

58%

42%

TOTAL POPULATION

URBAN

RURAL

2,822,427
INTERNET USERS

1,800,000
ACTIVE FACEBOOK...
FEB
2014

CROATIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

CROATIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
CYPRUS

We Are Social

wearesocial.sg • @wearesocialsg • 92
FEB
2014

CYPRUS
1,155,403

70%

30%

TOTAL POPULATION

URBAN

RURAL

694,223
INTERNET USERS

560,000
ACTIVE FACEBOOK USER...
FEB
2014

BELARUS: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

CYPRUS: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
CZECH REPUBLIC

We Are Social

wearesocial.sg • @wearesocialsg • 96
FEB
2014

CZECH REPUBLIC
10,162,921

74%

26%

TOTAL POPULATION

URBAN

RURAL

7,632,975
INTERNET USERS

4,200,000
ACTIVE ...
FEB
2014

CZECH REP.: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
S...
FEB
2014

CZECH REP.: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
P...
FEB
2014

CZECH REP.: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBIL...
DENMARK

We Are Social

wearesocial.sg • @wearesocialsg • 101
DENMARK
5,556,452

87%

13%!

FEB
2014

TOTAL POPULATION

URBAN

RURAL

5,155,411
INTERNET USERS

3,200,000
ACTIVE FACEBOO...
FEB
2014

DENMARK: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEAR...
FEB
2014

DENMARK: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

DENMARK: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
ESTONIA

We Are Social

wearesocial.sg • @wearesocialsg • 106
FEB
2014

ESTONIA
1,266,375

70%

30%

TOTAL POPULATION

URBAN

RURAL

1,007,020
INTERNET USERS

540,000
ACTIVE FACEBOOK U...
FEB
2014

ESTONIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

ESTONIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
FINLAND

We Are Social

wearesocial.sg • @wearesocialsg • 110
FEB
2014

FINLAND
5,266,114

85%

15%

TOTAL POPULATION

URBAN

RURAL

4,789,266
INTERNET USERS

2,400,000
ACTIVE FACEBOOK...
FEB
2014

FINLAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEAR...
FEB
2014

FINLAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

FINLAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
FRANCE

We Are Social

wearesocial.sg • @wearesocialsg • 115
FEB
2014

FRANCE: DATA SNAPSHOT
65,951,611

85%

15%

TOTAL POPULATION

URBAN

RURAL

54,473,474
INTERNET USERS

28,000,00...
FEB
2014

FRANCE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTO...
FEB
2014

FRANCE: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL...
FEB
2014

FRANCE: SOCIAL MEDIA USE
84%

ANY SOCIAL
NETWORK

49%
75%

FACEBOOK

GOOGLE+

TWITTER

COPAINS D'AVANT

VIADEO

...
FEB
2014

FRANCE: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARC...
FEB
2014

FRANCE: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
FEB
2014

FRANCE: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
GERMANY

We Are Social

wearesocial.sg • @wearesocialsg • 123
FEB
2014

GERMANY: DATA SNAPSHOT
81,147,265

74%

26%

TOTAL POPULATION

URBAN

RURAL

68,296,919
INTERNET USERS

28,000,0...
FEB
2014

GERMANY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKT...
FEB
2014

GERMANY: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIA...
FEB
2014

GERMANY: SOCIAL MEDIA USE
76%

ANY SOCIAL
NETWORK

43%
67%

FACEBOOK

GOOGLE+

TWITTER

MYSPACE

STUDIVZ

38%
35...
FEB
2014

GERMANY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEAR...
FEB
2014

GERMANY: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

GERMANY: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
GREECE

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wearesocial.sg • @wearesocialsg • 131
FEB
2014

GREECE
10,772,967

61%

39%

TOTAL POPULATION

URBAN

RURAL

6,029,983
INTERNET USERS

4,400,000
ACTIVE FACEBOOK...
FEB
2014

GREECE: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARC...
FEB
2014

GREECE: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
FEB
2014

GREECE: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
HUNGARY

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wearesocial.sg • @wearesocialsg • 136
FEB
2014

HUNGARY
9,939,470

68%

32%

TOTAL POPULATION

URBAN

RURAL

7,170,086
INTERNET USERS

4,800,000
ACTIVE FACEBOOK...
FEB
2014

HUNGARY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEAR...
FEB
2014

HUNGARY: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

HUNGARY: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
ICELAND

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wearesocial.sg • @wearesocialsg • 141
ICELAND
315,281

93%

7%!

FEB
2014

TOTAL POPULATION

URBAN

RURAL

300,656
INTERNET USERS

220,000
ACTIVE FACEBOOK USERS...
FEB
2014

ICELAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

ICELAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
IRELAND

We Are Social

wearesocial.sg • @wearesocialsg • 145
FEB
2014

IRELAND
4,775,982

62%

38%

TOTAL POPULATION

URBAN

RURAL

3,730,402
INTERNET USERS

2,400,000
ACTIVE FACEBOOK...
FEB
2014

IRELAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKT...
FEB
2014

IRELAND: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIA...
FEB
2014

IRELAND: SOCIAL MEDIA USE
91%

ANY SOCIAL
NETWORK

61%
83%

FACEBOOK

51%
55%

GOOGLE+

19%
42%

TWITTER

18%
33...
FEB
2014

IRELAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEAR...
FEB
2014

IRELAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

IRELAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
ITALY

We Are Social

wearesocial.sg • @wearesocialsg • 153
FEB
2014

ITALY: DATA SNAPSHOT
61,482,297

68%

32%

TOTAL POPULATION

URBAN

RURAL

35,531,527
INTERNET USERS

26,000,000...
FEB
2014

ITALY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP...
FEB
2014

ITALY: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
...
FEB
2014

ITALY: SOCIAL MEDIA USE
91%

ANY SOCIAL
NETWORK

54%
82%

FACEBOOK

43%
54%

GOOGLE+

18%
41%

TWITTER

LINKEDIN...
FEB
2014

ITALY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCH...
FEB
2014

ITALY: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCEN...
FEB
2014

ITALY: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
LATVIA

We Are Social

wearesocial.sg • @wearesocialsg • 161
FEB
2014

LATVIA
2,178,443

68%

32%

TOTAL POPULATION

URBAN

RURAL

1,621,769
INTERNET USERS

500,000
ACTIVE FACEBOOK US...
FEB
2014

LATVIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
FEB
2014

LATVIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
LITHUANIA

We Are Social

wearesocial.sg • @wearesocialsg • 165
FEB
2014

LITHUANIA
3,515,858

67%

33%

TOTAL POPULATION

URBAN

RURAL

2,397,517

68%

INTERNET USERS

INTERNET PENETRAT...
FEB
2014

LITHUANIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PE...
FEB
2014

LITHUANIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE...
LUXEMBOURG

We Are Social

wearesocial.sg • @wearesocialsg • 169
FEB
2014

LUXEMBOURG
514,862

85%

15%

TOTAL POPULATION

URBAN

RURAL

468,348
INTERNET USERS

260,000
ACTIVE FACEBOOK US...
FEB
2014

LUXEMBOURG: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
P...
FEB
2014

LUXEMBOURG: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBIL...
MACEDONIA

We Are Social

wearesocial.sg • @wearesocialsg • 173
FEB
2014

MACEDONIA
2,087,171

59%

41%

TOTAL POPULATION

URBAN

RURAL

1,314,969
INTERNET USERS

1,060,000
ACTIVE FACEBO...
FEB
2014

MACEDONIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PE...
FEB
2014

MACEDONIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE...
MALTA

We Are Social

wearesocial.sg • @wearesocialsg • 177
FEB
2014

MALTA
411,277

95%

TOTAL POPULATION

URBAN

286,885
INTERNET USERS

240,000
ACTIVE FACEBOOK USERS

539,500
ACTI...
FEB
2014

MALTA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCEN...
FEB
2014

MALTA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
MOLDOVA

We Are Social

wearesocial.sg • @wearesocialsg • 181
FEB
2014

MOLDOVA
3,619,925

47%

53%

TOTAL POPULATION

URBAN

RURAL

1,585,973
INTERNET USERS

380,000
ACTIVE FACEBOOK U...
FEB
2014

MOLDOVA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

MOLDOVA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
MONTENEGRO

We Are Social

wearesocial.sg • @wearesocialsg • 185
FEB
2014

MONTENEGRO
653,474

62%

38%

TOTAL POPULATION

URBAN

RURAL

373,655
INTERNET USERS

320,000
ACTIVE FACEBOOK US...
FEB
2014

MONTENEGRO: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
P...
FEB
2014

MONTENEGRO: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBIL...
NETHERLANDS

We Are Social

wearesocial.sg • @wearesocialsg • 189
FEB
2014

NETHERLANDS
16,805,037

83%

17%

TOTAL POPULATION

URBAN

RURAL

15,559,488
INTERNET USERS

8,800,000
ACTIVE FA...
FEB
2014

NETHERLANDS: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A D...
FEB
2014

NETHERLANDS: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME S...
FEB
2014

NETHERLANDS: SOCIAL MEDIA USE
84%

ANY SOCIAL
NETWORK

48%
77%

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

HYVES

41%...
FEB
2014

NETHERLANDS: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
...
FEB
2014

NETHERLANDS: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
...
FEB
2014

NETHERLANDS: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBI...
NORWAY

We Are Social

wearesocial.sg • @wearesocialsg • 197
FEB
2014

NORWAY: SNAPSHOT
4,722,701

79%

21%

TOTAL POPULATION

URBAN

RURAL

4,471,907
INTERNET USERS

3,000,000
ACTIVE...
FEB
2014

NORWAY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARC...
FEB
2014

NORWAY: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
FEB
2014

NORWAY: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
POLAND

We Are Social

wearesocial.sg • @wearesocialsg • 202
FEB
2014

POLAND: DATA SNAPSHOT
38,383,809

61%

39%

TOTAL POPULATION

URBAN

RURAL

24,969,935
INTERNET USERS

12,000,00...
FEB
2014

POLAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTO...
FEB
2014

POLAND: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL...
FEB
2014

POLAND: SOCIAL MEDIA USE
91%

ANY SOCIAL
NETWORK

70%
81%

FACEBOOK

60%
53%

NASZAKLASA

21%
49%

GOOGLE+

TWIT...
FEB
2014

POLAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARC...
FEB
2014

POLAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
FEB
2014

POLAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
PORTUGAL

We Are Social

wearesocial.sg • @wearesocialsg • 210
FEB
2014

PORTUGAL
10,799,270

61%

39%

TOTAL POPULATION

URBAN

RURAL

6,900,134
INTERNET USERS

5,200,000
ACTIVE FACEBO...
FEB
2014

PORTUGAL: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEA...
FEB
2014

PORTUGAL: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
FEB
2014

PORTUGAL: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE ...
ROMANIA

We Are Social

wearesocial.sg • @wearesocialsg • 215
FEB
2014

ROMANIA
21,790,479

58%

42%

TOTAL POPULATION

URBAN

RURAL

10,924,252
INTERNET USERS

7,000,000
ACTIVE FACEBO...
FEB
2014

ROMANIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEAR...
FEB
2014

ROMANIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

ROMANIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
RUSSIA

We Are Social

wearesocial.sg • @wearesocialsg • 220
FEB
2014

RUSSIA: DATA SNAPSHOT
142,500,482

73%

27%

TOTAL POPULATION

URBAN

RURAL

75,926,004
INTERNET USERS

46,800,0...
FEB
2014

RUSSIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTO...
FEB
2014

RUSSIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL...
FEB
2014

RUSSIA: SOCIAL MEDIA USE
93%

ANY SOCIAL
NETWORK

73%
74%

VKONTAKTE

51%
66%

FACEBOOK

34%
65%

ODNOKLASSNIKI
...
FEB
2014

RUSSIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARC...
FEB
2014

RUSSIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
FEB
2014

RUSSIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
SERBIA

We Are Social

wearesocial.sg • @wearesocialsg • 228
FEB
2014

SERBIA
7,243,007

56%

44%

TOTAL POPULATION

URBAN

RURAL

3,500,047
INTERNET USERS

3,800,000
ACTIVE FACEBOOK ...
FEB
2014

SERBIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
FEB
2014

SERBIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
SLOVAKIA

We Are Social

wearesocial.sg • @wearesocialsg • 232
FEB
2014

SLOVAKIA
5,488,339

55%

45%

TOTAL POPULATION

URBAN

RURAL

4,386,470
INTERNET USERS

2,200,000
ACTIVE FACEBOO...
FEB
2014

SLOVAKIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEA...
FEB
2014

SLOVAKIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
FEB
2014

SLOVAKIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE ...
SLOVENIA

We Are Social

wearesocial.sg • @wearesocialsg • 237
FEB
2014

SLOVENIA
1,992,690

50%

50%

TOTAL POPULATION

URBAN

RURAL

1,397,632
INTERNET USERS

800,000
ACTIVE FACEBOOK ...
FEB
2014

SLOVENIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
FEB
2014

SLOVENIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE ...
SPAIN

We Are Social

wearesocial.sg • @wearesocialsg • 241
FEB
2014

SPAIN
47,370,542

77%

23%

TOTAL POPULATION

URBAN

RURAL

33,870,948
INTERNET USERS

19,600,000
ACTIVE FACEBOO...
FEB
2014

SPAIN: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP...
FEB
2014

SPAIN: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
...
FEB
2014

SPAIN: SOCIAL MEDIA USE
93%

ANY SOCIAL
NETWORK

57%
87%

FACEBOOK

48%
57%

GOOGLE+

14%
54%

TWITTER

TUENTI

...
FEB
2014

SPAIN: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCH...
FEB
2014

SPAIN: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCEN...
FEB
2014

SPAIN: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
SWEDEN

We Are Social

wearesocial.sg • @wearesocialsg • 249
FEB
2014

SWEDEN
9,119,423

85%

15%

TOTAL POPULATION

URBAN

RURAL

8,557,561
INTERNET USERS

5,200,000
ACTIVE FACEBOOK ...
FEB
2014

SWEDEN: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTO...
FEB
2014

SWEDEN: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL...
FEB
2014

SWEDEN: SOCIAL MEDIA USE
85%

ANY SOCIAL
NETWORK

54%
79%

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

45%
...
FEB
2014

SWEDEN: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARC...
FEB
2014

SWEDEN: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
FEB
2014

SWEDEN: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
SWITZERLAND

We Are Social

wearesocial.sg • @wearesocialsg • 257
FEB
2014

SWITZERLAND
7,996,026

74%

26%

TOTAL POPULATION

URBAN

RURAL

6,752,540
INTERNET USERS

3,400,000
ACTIVE FACE...
FEB
2014

SWITZERLAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
...
FEB
2014

SWITZERLAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
...
FEB
2014

SWITZERLAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBI...
UKRAINE

We Are Social

wearesocial.sg • @wearesocialsg • 262
FEB
2014

UKRAINE
44,573,205

69%

31%

TOTAL POPULATION

URBAN

RURAL

15,115,820
INTERNET USERS

12,000,000
ACTIVE VKONT...
FEB
2014

UKRAINE: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEAR...
FEB
2014

UKRAINE: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
FEB
2014

UKRAINE: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
UNITED KINGDOM

We Are Social

wearesocial.sg • @wearesocialsg • 267
FEB
2014

UK: DATA SNAPSHOT
63,395,574

80%

20%

TOTAL POPULATION

URBAN

RURAL

54,861,245
INTERNET USERS

36,000,000
AC...
FEB
2014

UK: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR...
European Digital Ladscape 2014
European Digital Ladscape 2014
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European Digital Ladscape 2014

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Documento sobre la penetración mundial de social media y mobile en 2014.

Published in: Réseaux sociaux

European Digital Ladscape 2014

  1. 1. we are social EUROPEAN DIGITAL LANDSCAPE 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS We Are Social wearesocial.sg • @wearesocialsg • 1
  2. 2. COUNTRIES DETAILED IN THIS REPORT 17! 12! 28! 32! 11! 37! 20! 10! 18! 40! 27! 04! 13! 30! 21! 14! 09! 22! 38! 36! 03! 29! 02! 35! 39! 34! 16! 25! 31! 33! 07! 05! 26! 23! 19! 01! 06! 15! 08! 24! 01 ALBANIA 02 AUSTRIA 03 BELARUS 04 BELGIUM 05 BOSNIA & HERZEGOVINA 06 BULGARIA 07 CROATIA 08 CYPRUS We Are Social 09 CZECH REPUBLIC 10 DENMARK 11 ESTONIA 12 FINLAND 13 FRANCE 14 GERMANY 15 GREECE 16 HUNGARY 17 ICELAND 18 IRELAND 19 ITALY 20 LATVIA 21 LITHUANIA 22 LUXEMBOURG 23 MACEDONIA 24 MALTA 25 MOLDOVA 26 MONTENEGRO 27 NETHERLANDS 28 NORWAY 29 POLAND 30 PORTUGAL 31 ROMANIA 32 RUSSIA 33 SERBIA 34 SLOVAKIA 35 SLOVENIA 36 SPAIN 37 SWEDEN 38 SWITZERLAND 39 UKRAINE 40 UNITED KINGDOM wearesocial.sg • @wearesocialsg • 2
  3. 3. IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
  4. 4. FEB 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% TOTAL POPULATION URBAN RURAL 2,640,432,161 INTERNET USERS 1,858,450,660 ACTIVE SOCIAL NETWORK USERS 37% INTERNET PENETRATION 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 ACTIVE MOBILE SUBSCRIPTIONS We Are Social 93% MOBILE SUBSCRIPTION PENETRATION • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 4
  5. 5. FEB 2014 SHARE OF GLOBAL USERS EUROPE NORTH AMERICA 5% 11% 19% 11% 11% 16% 15% 5% 2% MIDDLE EAST 4% 3% 4% 3% 4% 4% CENTRAL AMERICA 5% 3% SOUTH AMERICA 6% INTERNET USERS 1% 1% 2% 10% 7% 11% 37% 29% 22% 18% 9% 9% 7% 10% 4% 8% 6% 11% 16% 22% SOUTHEAST ASIA SOUTH ASIA 23% AFRICA POPULATION EAST ASIA CENTRAL ASIA 8% SOCIAL MEDIA USERS OCEANIA 1% 1% 1% 1% MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5
  6. 6. EUROPEAN REGIONAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 6
  7. 7. FEB 2014 EUROPE 738,853,985 73% 27% TOTAL POPULATION URBAN RURAL 539,397,504 68% INTERNET USERS INTERNET PENETRATION 293,155,800 40% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 1,025,340,015 139% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 7
  8. 8. FEB 2014 EUROPE’S GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 10.4% 18.9% 15.8% 17.2% We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence wearesocial.sg • @wearesocialsg • 8
  9. 9. FEB 2014 EUROPE: SOCIAL MEDIA USAGE ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON ANY DEVICE # 293,155,800 We Are Social • Sources: Facebook, VKontakte, Roem.ru ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON MOBILE DEVICES Q # 193,798,000 wearesocial.sg • @wearesocialsg • 9
  10. 10. FEB 2014 EUROPE: SOCIAL PENETRATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS Q 40% ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION Q 26% 66% We Are Social • Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru wearesocial.sg • @wearesocialsg • 10
  11. 11. FEB 2014 EUROPE: MOBILE USAGE TOTAL NUMBER OF ACTIVE MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) # 576M TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PER UNIQUE USER # 78.0% We Are Social • Sources: US Census Bureau, ITU, GSMA Intelligence 1,024M 1.78 wearesocial.sg • @wearesocialsg • 11
  12. 12. FEB 2014 EUROPE: MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE # 353.9M PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 48% 193.8M Tencent, Facebook, extrapolated VKontakte data, ITU We Are Social • Sources: US Census Bureau, ITU, Facebook 26% wearesocial.sg • @wearesocialsg • 12
  13. 13. FEB 2014 EUROPE: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 41% wearesocial.sg • @wearesocialsg • 13
  14. 14. COUNTRIES IN OUR EUROPEAN SUB-REGIONS WESTERN EUROPE BELGIUM FAROE ISLANDS FRANCE IRELAND LUXEMBOURG NETHERLANDS UNITED KINGDOM CENTRAL EUROPE AUSTRIA CROATIA CZECH REPUBLIC GERMANY HUNGARY LIECHTENSTEIN POLAND SLOVAKIA SLOVENIA SWITZERLAND NORTHERN EUROPE DENMARK FINLAND ICELAND NORWAY SWEDEN SOUTHERN EUROPE ANDORRA GIBRALTAR ITALY MALTA MONACO PORTUGAL SAN MARINO SPAIN EASTERN EUROPE BELARUS RUSSIA UKRAINE BALTIC STATES ESTONIA LATVIA LITHUANIA We Are Social • Classification is for convenience only. Not all countries are included in the in-depth analysis. SOUTH-EASTERN EUROPE ALBANIA BOSNIA & HERZEGOVINA BULGARIA CYPRUS GREECE KOSOVO MACEDONIA MOLDOVA MONTENEGRO ROMANIA SERBIA wearesocial.sg • @wearesocialsg • 14
  15. 15. WESTERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 15
  16. 16. FEB 2014 WESTERN EUROPE 161,937,043 83% 17% TOTAL POPULATION URBAN RURAL 137,694,632 INTERNET USERS 80,894,000 ACTIVE FACEBOOK USERS 192,540,314 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 85% INTERNET PENETRATION 50% FACEBOOK PENETRATION 119% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 16
  17. 17. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 96.78M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 60% We Are Social • Sources: US Census Bureau, ITU, Facebook 63.43M 39% wearesocial.sg • @wearesocialsg • 17
  18. 18. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 55% wearesocial.sg • @wearesocialsg • 18
  19. 19. CENTRAL EUROPE We Are Social wearesocial.sg • @wearesocialsg • 19
  20. 20. FEB 2014 CENTRAL EUROPE 167,844,786 69% 31% TOTAL POPULATION URBAN RURAL 130,119,800 INTERNET USERS 60,412,000 ACTIVE FACEBOOK USERS 220,493,431 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 78% INTERNET PENETRATION 36% FACEBOOK PENETRATION 131% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 20
  21. 21. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 71.87M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 43% We Are Social • Sources: US Census Bureau, ITU, Facebook 43.21M 26% wearesocial.sg • @wearesocialsg • 21
  22. 22. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 50% We Are Social • Source: GSMA Intelligence 50% 45% wearesocial.sg • @wearesocialsg • 22
  23. 23. SOUTHERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 23
  24. 24. FEB 2014 SOUTHERN EUROPE 120,240,738 71% 29% TOTAL POPULATION URBAN RURAL 76,724,809 INTERNET USERS 51,129,800 ACTIVE FACEBOOK USERS 165,986,450 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 64% INTERNET PENETRATION 43% FACEBOOK PENETRATION 138% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 24
  25. 25. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 60.51M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 50% We Are Social • Sources: US Census Bureau, ITU, Facebook 38.61M 32% wearesocial.sg • @wearesocialsg • 25
  26. 26. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 63% We Are Social • Source: GSMA Intelligence 37% 54% wearesocial.sg • @wearesocialsg • 26
  27. 27. NORTHERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 27
  28. 28. FEB 2014 NORTHERN EUROPE 24,979,971 84% 16% TOTAL POPULATION URBAN RURAL 23,274,801 INTERNET USERS 14,020,000 ACTIVE FACEBOOK USERS 33,641,201 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 93% INTERNET PENETRATION 56% FACEBOOK PENETRATION 135% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 28
  29. 29. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 23.89M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 96% We Are Social • Sources: US Census Bureau, ITU, Facebook 11.61M 46% wearesocial.sg • @wearesocialsg • 29
  30. 30. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 22% We Are Social • Source: GSMA Intelligence 78% 65% wearesocial.sg • @wearesocialsg • 30
  31. 31. EASTERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 31
  32. 32. FEB 2014 EASTERN EUROPE 196,699,575 72% 28% TOTAL POPULATION URBAN RURAL 95,565,236 INTERNET USERS 49% INTERNET PENETRATION 61,000,000 31% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 331,920,471 169% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU wearesocial.sg • @wearesocialsg • 32
  33. 33. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE # 80.98M PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% 20.62M Facebook We Are Social • Sources: US Census Bureau, ITU, Facebook, extrapolated VKontake data 10% wearesocial.sg • @wearesocialsg • 33
  34. 34. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% We Are Social • Source: GSMA Intelligence 16% 17% wearesocial.sg • @wearesocialsg • 34
  35. 35. BALTIC STATES We Are Social wearesocial.sg • @wearesocialsg • 35
  36. 36. FEB 2014 BALTIC STATES 6,960,676 68% 32% TOTAL POPULATION URBAN RURAL 5,026,306 INTERNET USERS 2,280,000 ACTIVE FACEBOOK USERS 9,380,547 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 72% INTERNET PENETRATION 33% FACEBOOK PENETRATION 135% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 36
  37. 37. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.35M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 34% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.36M 20% wearesocial.sg • @wearesocialsg • 37
  38. 38. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 48% We Are Social • Source: GSMA Intelligence 52% 36% wearesocial.sg • @wearesocialsg • 38
  39. 39. SOUTH-EASTERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 39
  40. 40. FEB 2014 SOUTH-EASTERN EUROPE 61,191,196 59% 41% TOTAL POPULATION URBAN RURAL 32,480,986 INTERNET USERS 23,420,000 ACTIVE FACEBOOK USERS 71,377,601 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 53% INTERNET PENETRATION 38% FACEBOOK PENETRATION 117% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 40
  41. 41. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 17.90M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 29% We Are Social • Sources: US Census Bureau, ITU, Facebook 14.96M 24% wearesocial.sg • @wearesocialsg • 41
  42. 42. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 66% We Are Social • Source: GSMA Intelligence 34% 33% wearesocial.sg • @wearesocialsg • 42
  43. 43. REGIONAL ANALYSIS We Are Social wearesocial.sg • @wearesocialsg • 43
  44. 44. FEB 2014 INTERNET PENETRATION IN EUROPE 95%! ICELAND SWEDEN 94%! NORWAY 91%! FINLAND 95%! 53%! RUSSIA 80%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 93%! 82%! 83%! 84%! 75%! 84%! 81%! AUSTRIA 72%! ITALY SPAIN 58%! 34%! UKRAINE CZECH REP. HUNGARY 72%! 48%! SERBIA PORTUGAL 64%! 47%! BELARUS 65%! POLAND GERMANY SWITZERLAND 74%! LATVIA 68%! 93%! 87%! 78%! LITHUANIA DENMARK 50%! ROMANIA 55%! ALBANIA 56%! GREECE We Are Social • Sources: US Census Bureau, InternetWorldStats EUROPE AVERAGE 68%! 56%! BULGARIA CYPRUS 60%! wearesocial.sg • @wearesocialsg • 44
  45. 45. 93%! 93%! 91%! 91%! DENMARK NETHERLANDS LUXEMBOURG FINLAND 81%! 80%! 80%! 78%! AUSTRIA SLOVAKIA ESTONIA IRELAND We Are Social • Sources: US Census Bureau, InternetWorldStats 63%! MACEDONIA 56%! 56%! 55%! 53%! GREECE BULGARIA ALBANIA RUSSIA UKRAINE 44%! 47%! BELARUS MOLDOVA 48%! SERBIA 50%! 57%! MONTENEGRO ROMANIA 58%! ITALY 60%! 63%! CROATIA CYPRUS 64%! 68%! EUROPEAN AVERAGE PORTUGAL 68%! LITHUANIA 65%! 70%! MALTA POLAND 70%! SLOVENIA 65%! 72%! SPAIN BOSNIA & HERZEGOVINA 72%! HUNGARY 74%! 82%! BELGIUM LATVIA 83%! FRANCE 75%! 84%! GERMANY CZECH REPUBLIC 84%! SWITZERLAND 87%! 94%! SWEDEN UNITED KINGDOM 95%! NORWAY 34%! 95%! ICELAND FEB 2014 INTERNET PENETRATION IN EUROPE GLOBAL AVERAGE: 34% wearesocial.sg • @wearesocialsg • 45
  46. 46. FEB 2014 INTERNET USERS IN EUROPE 301K! ICELAND SWEDEN 8.6M! NORWAY 4.8M! FINLAND 4.5M! 76M! RUSSIA 1.0M! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 16M! GERMANY 68M! 8.6M! 54M! 7.6M! 6.8M! 6.7M! SWITZERLAND AUSTRIA 4.5M! BELARUS 25M! POLAND 34M! ITALY SPAIN 36M! 15M! UKRAINE CZECH REP. HUNGARY 7.2M! 3.5M! SERBIA PORTUGAL 6.9M! 1.6M! LATVIA 2.4M! 5.2M! 55M! 3.7M! LITHUANIA DENMARK 11M! ROMANIA 1.6M! ALBANIA 6.0M! GREECE We Are Social • Sources: US Census Bureau, InternetWorldStats EUROPE TOTAL 501M! 3.9M! BULGARIA CYPRUS 694K! wearesocial.sg • @wearesocialsg • 46
  47. 47. FEB 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH MOBILE DEVICE 1.9! IRELAND 1.4! NETHERLANDS SPAIN GERMANY 1.6! 1.8! 1.6! UK 1.4! FRANCE 1.4! We Are Social • Source: GlobalWebIndex SWEDEN ITALY RUSSIA POLAND 1.4! 1.8! 2.2! 3.7! 3.7! 3.7! 4.0! 4.1! 4.1! 4.2! 4.7! 4.8! 4.8! ACCESS THROUGH LAPTOP / DESKTOP wearesocial.sg • @wearesocialsg • 47
  48. 48. FEB 2014 EUROPE: SOCIAL MEDIA PENETRATION 70%! ICELAND SWEDEN 57%! NORWAY 46%! FINLAND 64%! 33%! RUSSIA 43%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 52%! 52%! 42%! 35%! 41%! 43%! 39%! AUSTRIA 41%! ITALY 42%! SPAIN 27%! UKRAINE CZECH REP. HUNGARY 48%! 52%! SERBIA PORTUGAL 48%! 23%! BELARUS 31%! POLAND GERMANY SWITZERLAND 23%! LATVIA 35%! 58%! 57%! 50%! LITHUANIA DENMARK 32%! ROMANIA 45%! ALBANIA 41%! GREECE We Are Social • Sources: US Census Bureau, Facebook, VKontakte EUROPE AVERAGE 40%! 43%! BULGARIA CYPRUS 48%! wearesocial.sg • @wearesocialsg • 48
  49. 49. 10%! 50%! 49%! 48%! 48%! 48%! IRELAND MONTENEGRO CYPRUS HUNGARY PORTUGAL We Are Social • Sources: US Census Bureau, Facebook, VKontakte 42%! 41%! 41%! 41%! 40%! 40%! 40%! 40%! 40%! 39%! ITALY SPAIN CZECH REPUBLIC GREECE CROATIA SLOVENIA SLOVAKIA EUROPEAN AVERAGE BOSNIA & HERZEGOVINA AUSTRIA 32%! 31%! ROMANIA POLAND 23%! BELARUS MOLDOVA 23%! LATVIA UKRAINE 33%! RUSSIA 35%! 42%! FRANCE GERMANY 43%! SWITZERLAND 35%! 43%! ESTONIA LITHUANIA 43%! BULGARIA 45%! 50%! LUXEMBOURG ALBANIA 51%! MACEDONIA 46%! 52%! BELGIUM FINLAND 52%! 57%! UNITED KINGDOM NETHERLANDS 57%! SWEDEN SERBIA 58%! DENMARK 27%! 52%! 58%! MALTA NORWAY ICELAND 64%! 70%! FEB 2014 EUROPE: SOCIAL MEDIA PENETRATION GLOBAL AVERAGE: 26% wearesocial.sg • @wearesocialsg • 49
  50. 50. FEB 2014 SOCIAL MEDIA USERS IN EUROPE 220K! ICELAND SWEDEN 5.2M! NORWAY 2.4M! FINLAND 3.0M! 47M! RUSSIA 540K! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 8.8M! GERMANY 28M! 5.4M! 28M! 4.2M! 3.4M! 3.2M! SWITZERLAND AUSTRIA 2.2M! BELARUS 12M! POLAND 20M! ITALY 26M! SPAIN 12M! UKRAINE CZECH REP. HUNGARY 4.8M! 3.8M! SERBIA PORTUGAL 5.2M! 500K! LATVIA 1.2M! 3.2M! 36M! 2.4M! LITHUANIA DENMARK 7.0M! ROMANIA 1.4M! ALBANIA 4.4M! GREECE We Are Social • Sources: US Census Bureau, Facebook, VKontakte EUROPE TOTAL 293M! 3.0M! BULGARIA CYPRUS 560K! wearesocial.sg • @wearesocialsg • 50
  51. 51. TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 1.3! 1.3! GERMANY SPAIN NETHERLANDS 1.6! UK 1.4! 1.6! POLAND We Are Social • Source: GlobalWebIndex SWEDEN 1.7! IRELAND RUSSIA ITALY 1.5! 1.7! FRANCE 1.9! 2.0! FEB 2014 wearesocial.sg • @wearesocialsg • 51
  52. 52. FEB 2014 MOBILE SUBSCRIPTION PENETRATION 110%! ICELAND SWEDEN 128%! NORWAY 177%! FINLAND 121%! 184%! RUSSIA 164%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 117%! 123%! 109%! GERMANY 133%! 165%! AUSTRIA 114%! 118%! SPAIN ITALY 158%! 133%! UKRAINE CZECH REP. HUNGARY 117%! 126%! SERBIA PORTUGAL 111%! BELARUS 132%! POLAND 128%! 131%! SWITZERLAND 106%! LATVIA 142%! 119%! 130%! 103%! LITHUANIA DENMARK 104%! ROMANIA EUROPE AVERAGE 139%! 154%! BULGARIA 116%! ALBANIA 124%! GREECE We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. CYPRUS 96%! wearesocial.sg • @wearesocialsg • 52
  53. 53. We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. 132%! 131%! 131%! 130%! 128%! 128%! 126%! 124%! 123%! 121%! 119%! 118%! 117%! 117%! 116%! 114%! 113%! 113%! 111%! 111%! 111%! 110%! 109%! 107%! 106%! 104%! 103%! POLAND MALTA SWITZERLAND UNITED KINGDOM SWEDEN CZECH REPUBLIC SERBIA GREECE BELGIUM NORWAY DENMARK SPAIN NETHERLANDS HUNGARY ALBANIA PORTUGAL MOLDOVA SLOVENIA CROATIA SLOVAKIA BELARUS ICELAND FRANCE MACEDONIA LATVIA ROMANIA IRELAND BOSNIA & HERZEGOVINA 86%! 96%! 133%! GERMANY 139%! 133%! CYPRUS 148%! 154%! 142%! UKRAINE EUROPEAN AVERAGE LITHUANIA LUXEMBOURG BULGARIA 158%! 164%! ESTONIA 172%! 165%! ITALY 184%! 177%! AUSTRIA MONTENEGRO FINLAND RUSSIA FEB 2014 MOBILE SUBSCRIPTION PENETRATION GLOBAL AVERAGE: 93% wearesocial.sg • @wearesocialsg • 53
  54. 54. FEB 2014 MOBILE SUBSCRIPTIONS IN EUROPE 346K! ICELAND SWEDEN 12M! NORWAY 9.3M! FINLAND 5.7M! 262M! RUSSIA 2.1M! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 72M! 20M! 13M! 108M! 13M! 10M! 14M! AUSTRIA 56M! SPAIN ITALY 97M! 59M! UKRAINE CZECH REP. HUNGARY 12M! 9.1M! SERBIA PORTUGAL 12M! 11M! BELARUS 51M! POLAND GERMANY SWITZERLAND 2.3M! LATVIA 5.0M! 6.6M! 82M! 4.9M! LITHUANIA DENMARK 23M! ROMANIA EUROPE TOTAL 1.03B! 11M! BULGARIA 3.5M! ALBANIA 13M! GREECE We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. CYPRUS 1.1M! wearesocial.sg • @wearesocialsg • 54
  55. 55. FEB 2014 MOBILE BROADBAND PENETRATION 71%! ICELAND SWEDEN 101%! NORWAY 106%! FINLAND 84%! 53%! RUSSIA 73%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 61%! 34%! 52%! 41%! 44%! 41%! 56%! AUSTRIA 53%! SPAIN ITALY 52%! 6%! UKRAINE CZECH REP. HUNGARY 23%! 40%! SERBIA PORTUGAL 32%! 33%! BELARUS 49%! POLAND GERMANY SWITZERLAND 52%! LATVIA 9%! 87%! 72%! 64%! LITHUANIA DENMARK 24%! ROMANIA EUROPE AVERAGE 48%! 41%! BULGARIA 18%! ALBANIA 44%! GREECE We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. CYPRUS 33%! wearesocial.sg • @wearesocialsg • 55
  56. 56. 11%! 71%! ICELAND 52%! 52%! ITALY LATVIA 41%! 40%! BULGARIA SERBIA We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 33%! 33%! 32%! CYPRUS BELARUS PORTUGAL 22%! MACEDONIA 9%! 6%! 5%! BOSNIA & HERZEGOVINA LITHUANIA UKRAINE MOLDOVA 18%! 23%! HUNGARY ALBANIA 24%! ROMANIA 27%! 34%! BELGIUM MONTENEGRO 35%! SLOVAKIA 37%! 41%! SWITZERLAND SLOVENIA 41%! 44%! CZECH REPUBLIC GERMANY 44%! GREECE 48%! 52%! FRANCE EUROPEAN AVERAGE 52%! CROATIA 49%! 53%! SPAIN POLAND 53%! 56%! AUSTRIA RUSSIA 57%! MALTA NETHERLANDS 61%! 72%! UNITED KINGDOM IRELAND 72%! LUXEMBOURG 64%! 73%! ESTONIA NORWAY DENMARK SWEDEN FINLAND 84%! 87%! 101%! 106%! FEB 2014 MOBILE BROADBAND PENETRATION GLOBAL AVERAGE: 21% wearesocial.sg • @wearesocialsg • 56
  57. 57. FEB 2014 MOBILE BROADBAND SUBSCRIPTIONS 225K! ICELAND SWEDEN 9.2M! NORWAY 5.6M! FINLAND 4.0M! 75M! RUSSIA 925K! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 10M! GERMANY 33M! 3.5M! 34M! 4.5M! 3.3M! 4.6M! SWITZERLAND AUSTRIA 3.2M! BELARUS 19M! POLAND 25M! SPAIN ITALY 32M! 2.5M! UKRAINE CZECH REP. HUNGARY 2.3M! 2.9M! SERBIA PORTUGAL 3.5M! 1.1M! LATVIA 301K! 4.9M! 45M! 3.0M! LITHUANIA DENMARK 5.2M! ROMANIA EUROPE TOTAL 354M! 2.8M! BULGARIA 553K! ALBANIA 4.8M! GREECE We Are Social • Sources: International Telecoms Union. Figures represent active subscriptions. CYPRUS 384K! wearesocial.sg • @wearesocialsg • 57
  58. 58. FEB 2014 MOBILE SOCIAL PENETRATION (MAU) 53%! ICELAND SWEDEN 48%! NORWAY 35%! FINLAND 55%! 11%! RUSSIA 27%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 44%! 36%! 30%! 27%! 24%! 35%! 32%! AUSTRIA 33%! SPAIN ITALY 32%! 9%! UKRAINE CZECH REP. HUNGARY 30%! 33%! SERBIA PORTUGAL 30%! 8%! BELARUS 19%! POLAND GERMANY SWITZERLAND 14%! LATVIA 20%! 47%! 47%! 42%! LITHUANIA DENMARK 21%! ROMANIA EUROPE AVERAGE 26%! 24%! BULGARIA 33%! ALBANIA 26%! GREECE We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures. CYPRUS 48%! wearesocial.sg • @wearesocialsg • 58
  59. 59. 47%! DENMARK We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures. 25%! 24%! 24%! 23%! SLOVAKIA BULGARIA CZECH REPUBLIC BOSNIA & HERZEGOVINA MOLDOVA BELARUS UKRAINE RUSSIA LATVIA POLAND 5%! 8%! 9%! 11%! 19%! 20%! 26%! GREECE LITHUANIA 26%! SLOVENIA 21%! 26%! EUROPEAN AVERAGE ROMANIA 27%! ESTONIA 29%! CROATIA 27%! 30%! PORTUGAL GERMANY 30%! 32%! MACEDONIA HUNGARY 32%! AUSTRIA 30%! 32%! ITALY FRANCE 33%! SPAIN 31%! 33%! ALBANIA MONTENEGRO 33%! 35%! FINLAND SERBIA 35%! 36%! SWITZERLAND BELGIUM 39%! 42%! IRELAND LUXEMBOURG 42%! MALTA 44%! 47%! UNITED KINGDOM NETHERLANDS 48%! CYPRUS 14%! 48%! SWEDEN ICELAND NORWAY 53%! 55%! FEB 2014 MOBILE SOCIAL PENETRATION (MAU) wearesocial.sg • @wearesocialsg • 59
  60. 60. FEB 2014 ACTIVE MOBILE SOCIAL USERS (MAU) 166K! ICELAND SWEDEN 4.4M! NORWAY 1.8M! FINLAND 2.6M! 16M! RUSSIA 340K! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 7.4M! GERMANY 22M! 3.8M! 20M! 2.6M! AUSTRIA 15M! SPAIN ITALY 20M! 4.1M! UKRAINE CZECH REP. HUNGARY 3.0M! 2.4M! SERBIA PORTUGAL 3.2M! 744K! BELARUS 7.2M! POLAND 2.4M! 2.8M! SWITZERLAND 300K! LATVIA 720K! 2.6M! 30M! 2.0M! LITHUANIA DENMARK 4.6M! ROMANIA 980K! ALBANIA 2.8M! GREECE We Are Social • Sources: Facebook, VKontakte, Roem.ru EUROPE TOTAL 194M! 1.7M! BULGARIA CYPRUS 560K! wearesocial.sg • @wearesocialsg • 60
  61. 61. INDIVIDUAL COUNTRY DATA We Are Social wearesocial.sg • @wearesocialsg • 61
  62. 62. ALBANIA We Are Social wearesocial.sg • @wearesocialsg • 62
  63. 63. FEB 2014 ALBANIA: SNAPSHOT 3,011,405 52% 48% TOTAL POPULATION URBAN RURAL 1,641,241 INTERNET USERS 1,360,000 ACTIVE FACEBOOK USERS 3,500,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 55% INTERNET PENETRATION 45% FACEBOOK PENETRATION 116% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 63
  64. 64. FEB 2014 ALBANIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 553K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 18% We Are Social • Sources: US Census Bureau, ITU, Facebook 980K 33% wearesocial.sg • @wearesocialsg • 64
  65. 65. FEB 2014 ALBANIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 90% We Are Social • Source: GSMA Intelligence 10% 9% wearesocial.sg • @wearesocialsg • 65
  66. 66. AUSTRIA We Are Social wearesocial.sg • @wearesocialsg • 66
  67. 67. FEB 2014 AUSTRIA 8,221,646 68% 32% TOTAL POPULATION URBAN RURAL 6,657,992 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 13,590,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 81% INTERNET PENETRATION 39% FACEBOOK PENETRATION 165% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 67
  68. 68. FEB 2014 AUSTRIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 48% 90% 80% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 68
  69. 69. FEB 2014 AUSTRIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 56% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.6M 32% wearesocial.sg • @wearesocialsg • 69
  70. 70. FEB 2014 AUSTRIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 27% We Are Social • Source: GSMA Intelligence 73% 64% wearesocial.sg • @wearesocialsg • 70
  71. 71. BELARUS We Are Social wearesocial.sg • @wearesocialsg • 71
  72. 72. FEB 2014 BELARUS 9,625,888 75% 25% TOTAL POPULATION URBAN RURAL 4,523,412 INTERNET USERS 2,200,000 ACTIVE VKONTAKTE USERS 47% INTERNET PENETRATION 23% VKONTAKTE PENETRATION 10,676,471 ACTIVE MOBILE SUBSCRIPTIONS 111% MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU wearesocial.sg • @wearesocialsg • 72
  73. 73. FEB 2014 BELARUS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 33% Facebook We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data 744K 8% wearesocial.sg • @wearesocialsg • 73
  74. 74. FEB 2014 BELARUS: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 53% We Are Social • Source: GSMA Intelligence 47% 23% wearesocial.sg • @wearesocialsg • 74
  75. 75. BELGIUM We Are Social wearesocial.sg • @wearesocialsg • 75
  76. 76. FEB 2014 BELGIUM 10,444,268 97% TOTAL POPULATION URBAN RURAL (3%) 8,559,449 INTERNET USERS 5,400,000 ACTIVE FACEBOOK USERS 12,880,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 82% INTERNET PENETRATION 52% FACEBOOK PENETRATION 123% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 76
  77. 77. FEB 2014 BELGIUM: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 34% 84% 66% 16% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 77
  78. 78. FEB 2014 BELGIUM: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 34% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.8M 36% wearesocial.sg • @wearesocialsg • 78
  79. 79. FEB 2014 BELGIUM: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 49% We Are Social • Source: GSMA Intelligence 51% 33% wearesocial.sg • @wearesocialsg • 79
  80. 80. BOSNIA & HERZEGOVINA We Are Social wearesocial.sg • @wearesocialsg • 80
  81. 81. FEB 2014 BOSNIA & HERZEGOVINA (B&H) 3,875,723 49% 51% TOTAL POPULATION URBAN RURAL 2,535,356 INTERNET USERS 1,540,000 ACTIVE FACEBOOK USERS 3,352,331 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 65% INTERNET PENETRATION 40% FACEBOOK PENETRATION 86% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 81
  82. 82. FEB 2014 B&H: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 422K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 11% We Are Social • Sources: US Census Bureau, ITU, Facebook 880K 23% wearesocial.sg • @wearesocialsg • 82
  83. 83. FEB 2014 B&H: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% We Are Social • Source: GSMA Intelligence 16% 19% wearesocial.sg • @wearesocialsg • 83
  84. 84. BULGARIA We Are Social wearesocial.sg • @wearesocialsg • 84
  85. 85. FEB 2014 BULGARIA 6,981,642 72% 28% TOTAL POPULATION URBAN RURAL 3,881,287 INTERNET USERS 3,000,000 ACTIVE FACEBOOK USERS 10,780,732 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 56% INTERNET PENETRATION 43% FACEBOOK PENETRATION 154% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 85
  86. 86. FEB 2014 BULGARIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.7M 24% wearesocial.sg • @wearesocialsg • 86
  87. 87. FEB 2014 BULGARIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 33% wearesocial.sg • @wearesocialsg • 87
  88. 88. CROATIA We Are Social wearesocial.sg • @wearesocialsg • 88
  89. 89. FEB 2014 CROATIA 4,475,611 58% 42% TOTAL POPULATION URBAN RURAL 2,822,427 INTERNET USERS 1,800,000 ACTIVE FACEBOOK USERS 4,971,351 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 63% INTERNET PENETRATION 40% FACEBOOK PENETRATION 111% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 89
  90. 90. FEB 2014 CROATIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.3M 29% wearesocial.sg • @wearesocialsg • 90
  91. 91. FEB 2014 CROATIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 33% wearesocial.sg • @wearesocialsg • 91
  92. 92. CYPRUS We Are Social wearesocial.sg • @wearesocialsg • 92
  93. 93. FEB 2014 CYPRUS 1,155,403 70% 30% TOTAL POPULATION URBAN RURAL 694,223 INTERNET USERS 560,000 ACTIVE FACEBOOK USERS 1,110,935 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 60% INTERNET PENETRATION 48% FACEBOOK PENETRATION 96% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 93
  94. 94. FEB 2014 BELARUS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 384K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 33% We Are Social • Sources: US Census Bureau, ITU, Facebook 560K 48% wearesocial.sg • @wearesocialsg • 94
  95. 95. FEB 2014 CYPRUS: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 52% wearesocial.sg • @wearesocialsg • 95
  96. 96. CZECH REPUBLIC We Are Social wearesocial.sg • @wearesocialsg • 96
  97. 97. FEB 2014 CZECH REPUBLIC 10,162,921 74% 26% TOTAL POPULATION URBAN RURAL 7,632,975 INTERNET USERS 4,200,000 ACTIVE FACEBOOK USERS 12,973,080 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 75% INTERNET PENETRATION 41% FACEBOOK PENETRATION 128% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 97
  98. 98. FEB 2014 CZECH REP.: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 42% 91% 77% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 98
  99. 99. FEB 2014 CZECH REP.: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 44% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.4M 24% wearesocial.sg • @wearesocialsg • 99
  100. 100. FEB 2014 CZECH REP.: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 42% We Are Social • Source: GSMA Intelligence 58% 28% wearesocial.sg • @wearesocialsg • 100
  101. 101. DENMARK We Are Social wearesocial.sg • @wearesocialsg • 101
  102. 102. DENMARK 5,556,452 87% 13%! FEB 2014 TOTAL POPULATION URBAN RURAL 5,155,411 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 6,600,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 93% INTERNET PENETRATION 58% FACEBOOK PENETRATION 119% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 102
  103. 103. FEB 2014 DENMARK: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 59% 86% 76% 31% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 103
  104. 104. FEB 2014 DENMARK: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 87% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.6M 47% wearesocial.sg • @wearesocialsg • 104
  105. 105. FEB 2014 DENMARK: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 14% We Are Social • Source: GSMA Intelligence 86% 61% wearesocial.sg • @wearesocialsg • 105
  106. 106. ESTONIA We Are Social wearesocial.sg • @wearesocialsg • 106
  107. 107. FEB 2014 ESTONIA 1,266,375 70% 30% TOTAL POPULATION URBAN RURAL 1,007,020 INTERNET USERS 540,000 ACTIVE FACEBOOK USERS 2,070,547 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 80% INTERNET PENETRATION 43% FACEBOOK PENETRATION 164% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 107
  108. 108. FEB 2014 ESTONIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 925K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 73% We Are Social • Sources: US Census Bureau, ITU, Facebook 340K 27% wearesocial.sg • @wearesocialsg • 108
  109. 109. FEB 2014 ESTONIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 37% We Are Social • Source: GSMA Intelligence 63% 41% wearesocial.sg • @wearesocialsg • 109
  110. 110. FINLAND We Are Social wearesocial.sg • @wearesocialsg • 110
  111. 111. FEB 2014 FINLAND 5,266,114 85% 15% TOTAL POPULATION URBAN RURAL 4,789,266 INTERNET USERS 2,400,000 ACTIVE FACEBOOK USERS 9,320,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 91% INTERNET PENETRATION 46% FACEBOOK PENETRATION 177% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 111
  112. 112. FEB 2014 FINLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 45% 92% 81% 26% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 112
  113. 113. FEB 2014 FINLAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 5.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 106% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.8M 35% wearesocial.sg • @wearesocialsg • 113
  114. 114. FEB 2014 FINLAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 10% We Are Social • Source: GSMA Intelligence 90% 61% wearesocial.sg • @wearesocialsg • 114
  115. 115. FRANCE We Are Social wearesocial.sg • @wearesocialsg • 115
  116. 116. FEB 2014 FRANCE: DATA SNAPSHOT 65,951,611 85% 15% TOTAL POPULATION URBAN RURAL 54,473,474 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 83% INTERNET PENETRATION 42% FACEBOOK PENETRATION 72,180,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 116
  117. 117. FEB 2014 FRANCE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 08M 51% 1H 21M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 117
  118. 118. FEB 2014 FRANCE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 69% 1H 41M 44% 12% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 118
  119. 119. FEB 2014 FRANCE: SOCIAL MEDIA USE 84% ANY SOCIAL NETWORK 49% 75% FACEBOOK GOOGLE+ TWITTER COPAINS D'AVANT VIADEO 40% 37% 11% 26% 9% 22% 2% 14% 3% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 119
  120. 120. FEB 2014 FRANCE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 42% 88% 74% 26% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 120
  121. 121. FEB 2014 FRANCE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 34.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 20.0M 30% wearesocial.sg • @wearesocialsg • 121
  122. 122. FEB 2014 FRANCE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 26% We Are Social • Source: GSMA Intelligence 74% 52% wearesocial.sg • @wearesocialsg • 122
  123. 123. GERMANY We Are Social wearesocial.sg • @wearesocialsg • 123
  124. 124. FEB 2014 GERMANY: DATA SNAPSHOT 81,147,265 74% 26% TOTAL POPULATION URBAN RURAL 68,296,919 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 35% FACEBOOK PENETRATION 107,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 133% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 124
  125. 125. FEB 2014 GERMANY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 44M 60% 1H 33M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 125
  126. 126. FEB 2014 GERMANY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 64% 1H 17M 49% 13% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 126
  127. 127. FEB 2014 GERMANY: SOCIAL MEDIA USE 76% ANY SOCIAL NETWORK 43% 67% FACEBOOK GOOGLE+ TWITTER MYSPACE STUDIVZ 38% 35% 7% 21% 6% 9% 1% 8% 1% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 127
  128. 128. FEB 2014 GERMANY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 88% 76% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 128
  129. 129. FEB 2014 GERMANY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 33.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% We Are Social • Sources: US Census Bureau, ITU, Facebook 22.0M 27% wearesocial.sg • @wearesocialsg • 129
  130. 130. FEB 2014 GERMANY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 53% We Are Social • Source: GSMA Intelligence 47% 46% wearesocial.sg • @wearesocialsg • 130
  131. 131. GREECE We Are Social wearesocial.sg • @wearesocialsg • 131
  132. 132. FEB 2014 GREECE 10,772,967 61% 39% TOTAL POPULATION URBAN RURAL 6,029,983 INTERNET USERS 4,400,000 ACTIVE FACEBOOK USERS 13,354,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 56% INTERNET PENETRATION 41% FACEBOOK PENETRATION 124% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 132
  133. 133. FEB 2014 GREECE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 33% 94% 85% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 133
  134. 134. FEB 2014 GREECE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 44% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.8M 26% wearesocial.sg • @wearesocialsg • 134
  135. 135. FEB 2014 GREECE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 69% We Are Social • Source: GSMA Intelligence 31% 45% wearesocial.sg • @wearesocialsg • 135
  136. 136. HUNGARY We Are Social wearesocial.sg • @wearesocialsg • 136
  137. 137. FEB 2014 HUNGARY 9,939,470 68% 32% TOTAL POPULATION URBAN RURAL 7,170,086 INTERNET USERS 4,800,000 ACTIVE FACEBOOK USERS 11,580,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 72% INTERNET PENETRATION 48% FACEBOOK PENETRATION 117% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 137
  138. 138. FEB 2014 HUNGARY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 34% 82% 75% 24% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 138
  139. 139. FEB 2014 HUNGARY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 23% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.0M 30% wearesocial.sg • @wearesocialsg • 139
  140. 140. FEB 2014 HUNGARY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 48% We Are Social • Source: GSMA Intelligence 52% 41% wearesocial.sg • @wearesocialsg • 140
  141. 141. ICELAND We Are Social wearesocial.sg • @wearesocialsg • 141
  142. 142. ICELAND 315,281 93% 7%! FEB 2014 TOTAL POPULATION URBAN RURAL 300,656 INTERNET USERS 220,000 ACTIVE FACEBOOK USERS 346,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 95% INTERNET PENETRATION 70% FACEBOOK PENETRATION 110% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 142
  143. 143. FEB 2014 ICELAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 225K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 71% We Are Social • Sources: US Census Bureau, ITU, Facebook 166K 53% wearesocial.sg • @wearesocialsg • 143
  144. 144. FEB 2014 ICELAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 41% We Are Social • Source: GSMA Intelligence 59% 51% wearesocial.sg • @wearesocialsg • 144
  145. 145. IRELAND We Are Social wearesocial.sg • @wearesocialsg • 145
  146. 146. FEB 2014 IRELAND 4,775,982 62% 38% TOTAL POPULATION URBAN RURAL 3,730,402 INTERNET USERS 2,400,000 ACTIVE FACEBOOK USERS 4,906,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 78% INTERNET PENETRATION 50% FACEBOOK PENETRATION 103% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 146
  147. 147. FEB 2014 IRELAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 40M 59% 1H 52M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 147
  148. 148. FEB 2014 IRELAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 71% 1H 40M 51% 12% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 148
  149. 149. FEB 2014 IRELAND: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 61% 83% FACEBOOK 51% 55% GOOGLE+ 19% 42% TWITTER 18% 33% LINKEDIN PINTEREST 13% 19% 7% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 149
  150. 150. FEB 2014 IRELAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 57% 91% 83% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 150
  151. 151. FEB 2014 IRELAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 64% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.0M 42% wearesocial.sg • @wearesocialsg • 151
  152. 152. FEB 2014 IRELAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 51% wearesocial.sg • @wearesocialsg • 152
  153. 153. ITALY We Are Social wearesocial.sg • @wearesocialsg • 153
  154. 154. FEB 2014 ITALY: DATA SNAPSHOT 61,482,297 68% 32% TOTAL POPULATION URBAN RURAL 35,531,527 INTERNET USERS 26,000,000 ACTIVE FACEBOOK USERS 58% INTERNET PENETRATION 42% FACEBOOK PENETRATION 97,226,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 158% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 154
  155. 155. FEB 2014 ITALY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 41M 47% 2H 13M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 155
  156. 156. FEB 2014 ITALY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 52% 2H 00M 46% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 156
  157. 157. FEB 2014 ITALY: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 54% 82% FACEBOOK 43% 54% GOOGLE+ 18% 41% TWITTER LINKEDIN INSTAGRAM 16% 21% 5% 20% 9% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 157
  158. 158. FEB 2014 ITALY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41% 92% 84% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 158
  159. 159. FEB 2014 ITALY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 31.7M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 19.8M 32% wearesocial.sg • @wearesocialsg • 159
  160. 160. FEB 2014 ITALY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 79% We Are Social • Source: GSMA Intelligence 21% 52% wearesocial.sg • @wearesocialsg • 160
  161. 161. LATVIA We Are Social wearesocial.sg • @wearesocialsg • 161
  162. 162. FEB 2014 LATVIA 2,178,443 68% 32% TOTAL POPULATION URBAN RURAL 1,621,769 INTERNET USERS 500,000 ACTIVE FACEBOOK USERS 2,310,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 74% INTERNET PENETRATION 23% FACEBOOK PENETRATION 106% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 162
  163. 163. FEB 2014 LATVIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 1.1M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 300K 14% wearesocial.sg • @wearesocialsg • 163
  164. 164. FEB 2014 LATVIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 41% We Are Social • Source: GSMA Intelligence 59% 38% wearesocial.sg • @wearesocialsg • 164
  165. 165. LITHUANIA We Are Social wearesocial.sg • @wearesocialsg • 165
  166. 166. FEB 2014 LITHUANIA 3,515,858 67% 33% TOTAL POPULATION URBAN RURAL 2,397,517 68% INTERNET USERS INTERNET PENETRATION 1,240,000 ACTIVE FACEBOOK USERS 5,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 35% FACEBOOK PENETRATION 142% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 166
  167. 167. FEB 2014 LITHUANIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 301K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 9% We Are Social • Sources: US Census Bureau, ITU, Facebook 720K 20% wearesocial.sg • @wearesocialsg • 167
  168. 168. FEB 2014 LITHUANIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 56% We Are Social • Source: GSMA Intelligence 44% 33% wearesocial.sg • @wearesocialsg • 168
  169. 169. LUXEMBOURG We Are Social wearesocial.sg • @wearesocialsg • 169
  170. 170. FEB 2014 LUXEMBOURG 514,862 85% 15% TOTAL POPULATION URBAN RURAL 468,348 INTERNET USERS 260,000 ACTIVE FACEBOOK USERS 761,314 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 91% INTERNET PENETRATION 50% FACEBOOK PENETRATION 148% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 170
  171. 171. FEB 2014 LUXEMBOURG: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 369K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 72% We Are Social • Sources: US Census Bureau, ITU, Facebook 200K 39% wearesocial.sg • @wearesocialsg • 171
  172. 172. FEB 2014 LUXEMBOURG: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 41% We Are Social • Source: GSMA Intelligence 59% 64% wearesocial.sg • @wearesocialsg • 172
  173. 173. MACEDONIA We Are Social wearesocial.sg • @wearesocialsg • 173
  174. 174. FEB 2014 MACEDONIA 2,087,171 59% 41% TOTAL POPULATION URBAN RURAL 1,314,969 INTERNET USERS 1,060,000 ACTIVE FACEBOOK USERS 2,235,460 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 63% INTERNET PENETRATION 51% FACEBOOK PENETRATION 107% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 174
  175. 175. FEB 2014 MACEDONIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 450K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 22% We Are Social • Sources: US Census Bureau, ITU, Facebook 660K 32% wearesocial.sg • @wearesocialsg • 175
  176. 176. FEB 2014 MACEDONIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 61% We Are Social • Source: GSMA Intelligence 39% 23% wearesocial.sg • @wearesocialsg • 176
  177. 177. MALTA We Are Social wearesocial.sg • @wearesocialsg • 177
  178. 178. FEB 2014 MALTA 411,277 95% TOTAL POPULATION URBAN 286,885 INTERNET USERS 240,000 ACTIVE FACEBOOK USERS 539,500 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU RURAL (5%) 70% INTERNET PENETRATION 58% FACEBOOK PENETRATION 131% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 178
  179. 179. FEB 2014 MALTA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 236K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 57% We Are Social • Sources: US Census Bureau, ITU, Facebook 174K 42% wearesocial.sg • @wearesocialsg • 179
  180. 180. FEB 2014 MALTA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 81% We Are Social • Source: GSMA Intelligence 19% 43% wearesocial.sg • @wearesocialsg • 180
  181. 181. MOLDOVA We Are Social wearesocial.sg • @wearesocialsg • 181
  182. 182. FEB 2014 MOLDOVA 3,619,925 47% 53% TOTAL POPULATION URBAN RURAL 1,585,973 INTERNET USERS 380,000 ACTIVE FACEBOOK USERS 4,080,143 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 44% INTERNET PENETRATION 10% FACEBOOK PENETRATION 113% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 182
  183. 183. FEB 2014 MOLDOVA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 185K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 5% We Are Social • Sources: US Census Bureau, ITU, Facebook 184K 5% wearesocial.sg • @wearesocialsg • 183
  184. 184. FEB 2014 MOLDOVA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 75% We Are Social • Source: GSMA Intelligence 25% 35% wearesocial.sg • @wearesocialsg • 184
  185. 185. MONTENEGRO We Are Social wearesocial.sg • @wearesocialsg • 185
  186. 186. FEB 2014 MONTENEGRO 653,474 62% 38% TOTAL POPULATION URBAN RURAL 373,655 INTERNET USERS 320,000 ACTIVE FACEBOOK USERS 1,126,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 57% INTERNET PENETRATION 49% FACEBOOK PENETRATION 172% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 186
  187. 187. FEB 2014 MONTENEGRO: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 177K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 27% We Are Social • Sources: US Census Bureau, ITU, Facebook 200K 31% wearesocial.sg • @wearesocialsg • 187
  188. 188. FEB 2014 MONTENEGRO: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 69% We Are Social • Source: GSMA Intelligence 31% 23% wearesocial.sg • @wearesocialsg • 188
  189. 189. NETHERLANDS We Are Social wearesocial.sg • @wearesocialsg • 189
  190. 190. FEB 2014 NETHERLANDS 16,805,037 83% 17% TOTAL POPULATION URBAN RURAL 15,559,488 INTERNET USERS 8,800,000 ACTIVE FACEBOOK USERS 19,643,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 93% INTERNET PENETRATION 52% FACEBOOK PENETRATION 117% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 190
  191. 191. FEB 2014 NETHERLANDS: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 44M 66% 1H 26M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 191
  192. 192. FEB 2014 NETHERLANDS: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 78% 1H 20M 44% 7% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 192
  193. 193. FEB 2014 NETHERLANDS: SOCIAL MEDIA USE 84% ANY SOCIAL NETWORK 48% 77% FACEBOOK GOOGLE+ TWITTER LINKEDIN HYVES 41% 35% 8% 31% 12% 26% 9% 20% 2% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 193
  194. 194. FEB 2014 NETHERLANDS: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 52% 81% 74% 18% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 194
  195. 195. FEB 2014 NETHERLANDS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 10.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 61% We Are Social • Sources: US Census Bureau, ITU, Facebook 7.4M 44% wearesocial.sg • @wearesocialsg • 195
  196. 196. FEB 2014 NETHERLANDS: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 52% wearesocial.sg • @wearesocialsg • 196
  197. 197. NORWAY We Are Social wearesocial.sg • @wearesocialsg • 197
  198. 198. FEB 2014 NORWAY: SNAPSHOT 4,722,701 79% 21% TOTAL POPULATION URBAN RURAL 4,471,907 INTERNET USERS 3,000,000 ACTIVE FACEBOOK USERS 5,732,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 95% INTERNET PENETRATION 64% FACEBOOK PENETRATION 121% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 198
  199. 199. FEB 2014 NORWAY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 68% 84% 68% 33% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 199
  200. 200. FEB 2014 NORWAY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 84% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.6M 55% wearesocial.sg • @wearesocialsg • 200
  201. 201. FEB 2014 NORWAY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 24% We Are Social • Source: GSMA Intelligence 76% 50% wearesocial.sg • @wearesocialsg • 201
  202. 202. POLAND We Are Social wearesocial.sg • @wearesocialsg • 202
  203. 203. FEB 2014 POLAND: DATA SNAPSHOT 38,383,809 61% 39% TOTAL POPULATION URBAN RURAL 24,969,935 INTERNET USERS 12,000,000 ACTIVE FACEBOOK USERS 65% INTERNET PENETRATION 31% FACEBOOK PENETRATION 50,840,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 132% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 203
  204. 204. FEB 2014 POLAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 50M 44% 1H 48M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 204
  205. 205. FEB 2014 POLAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 59% 1H 38M 32% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 205
  206. 206. FEB 2014 POLAND: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 70% 81% FACEBOOK 60% 53% NASZAKLASA 21% 49% GOOGLE+ TWITTER BADOO 27% 22% 10% 13% 5% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 206
  207. 207. FEB 2014 POLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 90% 78% 28% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 207
  208. 208. FEB 2014 POLAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 18.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 49% We Are Social • Sources: US Census Bureau, ITU, Facebook 7.2M 19% wearesocial.sg • @wearesocialsg • 208
  209. 209. FEB 2014 POLAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 54% We Are Social • Source: GSMA Intelligence 46% 44% wearesocial.sg • @wearesocialsg • 209
  210. 210. PORTUGAL We Are Social wearesocial.sg • @wearesocialsg • 210
  211. 211. FEB 2014 PORTUGAL 10,799,270 61% 39% TOTAL POPULATION URBAN RURAL 6,900,134 INTERNET USERS 5,200,000 ACTIVE FACEBOOK USERS 12,312,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 64% INTERNET PENETRATION 48% FACEBOOK PENETRATION 114% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 211
  212. 212. FEB 2014 PORTUGAL: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 32% 90% 79% 21% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 212
  213. 213. FEB 2014 PORTUGAL: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 32% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.2M 30% wearesocial.sg • @wearesocialsg • 213
  214. 214. FEB 2014 PORTUGAL: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 73% We Are Social • Source: GSMA Intelligence 27% 59% wearesocial.sg • @wearesocialsg • 214
  215. 215. ROMANIA We Are Social wearesocial.sg • @wearesocialsg • 215
  216. 216. FEB 2014 ROMANIA 21,790,479 58% 42% TOTAL POPULATION URBAN RURAL 10,924,252 INTERNET USERS 7,000,000 ACTIVE FACEBOOK USERS 22,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 50% INTERNET PENETRATION 32% FACEBOOK PENETRATION 104% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 216
  217. 217. FEB 2014 ROMANIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 28% 90% 84% 34% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 217
  218. 218. FEB 2014 ROMANIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 5.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 24% We Are Social • Sources: US Census Bureau, ITU, Facebook 4.6M 21% wearesocial.sg • @wearesocialsg • 218
  219. 219. FEB 2014 ROMANIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 70% We Are Social • Source: GSMA Intelligence 30% 37% wearesocial.sg • @wearesocialsg • 219
  220. 220. RUSSIA We Are Social wearesocial.sg • @wearesocialsg • 220
  221. 221. FEB 2014 RUSSIA: DATA SNAPSHOT 142,500,482 73% 27% TOTAL POPULATION URBAN RURAL 75,926,004 INTERNET USERS 46,800,000 ACTIVE VKONTAKTE USERS 53% INTERNET PENETRATION 33% VKONTAKTE PENETRATION 261,886,329 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU 184% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 221
  222. 222. FEB 2014 RUSSIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 45M 37% 1H 26M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 222
  223. 223. FEB 2014 RUSSIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 50% 1H 56M 44% 11% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 223
  224. 224. FEB 2014 RUSSIA: SOCIAL MEDIA USE 93% ANY SOCIAL NETWORK 73% 74% VKONTAKTE 51% 66% FACEBOOK 34% 65% ODNOKLASSNIKI 39% 52% GOOGLE+ TWITTER 23% 37% 16% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 224
  225. 225. FEB 2014 RUSSIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 36% 93% 82% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 225
  226. 226. FEB 2014 RUSSIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 75.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 53% Facebook We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data 15.8M 11% wearesocial.sg • @wearesocialsg • 226
  227. 227. FEB 2014 RUSSIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% We Are Social • Source: GSMA Intelligence 16% 20% wearesocial.sg • @wearesocialsg • 227
  228. 228. SERBIA We Are Social wearesocial.sg • @wearesocialsg • 228
  229. 229. FEB 2014 SERBIA 7,243,007 56% 44% TOTAL POPULATION URBAN RURAL 3,500,047 INTERNET USERS 3,800,000 ACTIVE FACEBOOK USERS 9,138,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 48% INTERNET PENETRATION 52% FACEBOOK PENETRATION 126% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 229
  230. 230. FEB 2014 SERBIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 40% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.4M 33% wearesocial.sg • @wearesocialsg • 230
  231. 231. FEB 2014 SERBIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 66% We Are Social • Source: GSMA Intelligence 34% 19% wearesocial.sg • @wearesocialsg • 231
  232. 232. SLOVAKIA We Are Social wearesocial.sg • @wearesocialsg • 232
  233. 233. FEB 2014 SLOVAKIA 5,488,339 55% 45% TOTAL POPULATION URBAN RURAL 4,386,470 INTERNET USERS 2,200,000 ACTIVE FACEBOOK USERS 6,095,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 80% INTERNET PENETRATION 40% FACEBOOK PENETRATION 111% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 233
  234. 234. FEB 2014 SLOVAKIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 46% 88% 84% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 234
  235. 235. FEB 2014 SLOVAKIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 1.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 35% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.4M 25% wearesocial.sg • @wearesocialsg • 235
  236. 236. FEB 2014 SLOVAKIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 51% We Are Social • Source: GSMA Intelligence 49% 37% wearesocial.sg • @wearesocialsg • 236
  237. 237. SLOVENIA We Are Social wearesocial.sg • @wearesocialsg • 237
  238. 238. FEB 2014 SLOVENIA 1,992,690 50% 50% TOTAL POPULATION URBAN RURAL 1,397,632 INTERNET USERS 800,000 ACTIVE FACEBOOK USERS 2,246,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 70% INTERNET PENETRATION 40% FACEBOOK PENETRATION 113% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 238
  239. 239. FEB 2014 SLOVENIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 741K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 37% We Are Social • Sources: US Census Bureau, ITU, Facebook 520K 26% wearesocial.sg • @wearesocialsg • 239
  240. 240. FEB 2014 SLOVENIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 29% We Are Social • Source: GSMA Intelligence 71% 48% wearesocial.sg • @wearesocialsg • 240
  241. 241. SPAIN We Are Social wearesocial.sg • @wearesocialsg • 241
  242. 242. FEB 2014 SPAIN 47,370,542 77% 23% TOTAL POPULATION URBAN RURAL 33,870,948 INTERNET USERS 19,600,000 ACTIVE FACEBOOK USERS 55,740,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 72% INTERNET PENETRATION 41% FACEBOOK PENETRATION 118% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 242
  243. 243. FEB 2014 SPAIN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 59M 61% 1H 45M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 243
  244. 244. FEB 2014 SPAIN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 66% 1H 28M 44% 11% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 244
  245. 245. FEB 2014 SPAIN: SOCIAL MEDIA USE 93% ANY SOCIAL NETWORK 57% 87% FACEBOOK 48% 57% GOOGLE+ 14% 54% TWITTER TUENTI LINKEDIN 23% 29% 4% 26% 9% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 245
  246. 246. FEB 2014 SPAIN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 55% 89% 80% 25% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 246
  247. 247. FEB 2014 SPAIN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 25.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 53% We Are Social • Sources: US Census Bureau, ITU, Facebook 15.4M 33% wearesocial.sg • @wearesocialsg • 247
  248. 248. FEB 2014 SPAIN: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 33% We Are Social • Source: GSMA Intelligence 67% 56% wearesocial.sg • @wearesocialsg • 248
  249. 249. SWEDEN We Are Social wearesocial.sg • @wearesocialsg • 249
  250. 250. FEB 2014 SWEDEN 9,119,423 85% 15% TOTAL POPULATION URBAN RURAL 8,557,561 INTERNET USERS 5,200,000 ACTIVE FACEBOOK USERS 11,643,201 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 94% INTERNET PENETRATION 57% FACEBOOK PENETRATION 128% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 250
  251. 251. FEB 2014 SWEDEN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 10M 73% 1H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 251
  252. 252. FEB 2014 SWEDEN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 80% 1H 25M 46% 11% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 252
  253. 253. FEB 2014 SWEDEN: SOCIAL MEDIA USE 85% ANY SOCIAL NETWORK 54% 79% FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN 45% 40% 10% 28% 9% 26% 12% 19% 4% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 253
  254. 254. FEB 2014 SWEDEN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 63% 92% 79% 33% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 254
  255. 255. FEB 2014 SWEDEN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 9.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 101% We Are Social • Sources: US Census Bureau, ITU, Facebook 4.4M 48% wearesocial.sg • @wearesocialsg • 255
  256. 256. FEB 2014 SWEDEN: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 34% We Are Social • Source: GSMA Intelligence 66% 76% wearesocial.sg • @wearesocialsg • 256
  257. 257. SWITZERLAND We Are Social wearesocial.sg • @wearesocialsg • 257
  258. 258. FEB 2014 SWITZERLAND 7,996,026 74% 26% TOTAL POPULATION URBAN RURAL 6,752,540 INTERNET USERS 3,400,000 ACTIVE FACEBOOK USERS 10,460,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 84% INTERNET PENETRATION 43% FACEBOOK PENETRATION 131% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 258
  259. 259. FEB 2014 SWITZERLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54% 92% 81% 36% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 259
  260. 260. FEB 2014 SWITZERLAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.8M 35% wearesocial.sg • @wearesocialsg • 260
  261. 261. FEB 2014 SWITZERLAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 56% wearesocial.sg • @wearesocialsg • 261
  262. 262. UKRAINE We Are Social wearesocial.sg • @wearesocialsg • 262
  263. 263. FEB 2014 UKRAINE 44,573,205 69% 31% TOTAL POPULATION URBAN RURAL 15,115,820 INTERNET USERS 12,000,000 ACTIVE VKONTAKTE USERS 34% INTERNET PENETRATION 27% VKONTAKTE PENETRATION 59,344,000 ACTIVE MOBILE SUBSCRIPTIONS 133% MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU wearesocial.sg • @wearesocialsg • 263
  264. 264. FEB 2014 UKRAINE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 93% 85% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 264
  265. 265. FEB 2014 UKRAINE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 6% Facebook We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data 4.1M 9% wearesocial.sg • @wearesocialsg • 265
  266. 266. FEB 2014 UKRAINE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 92% We Are Social • Source: GSMA Intelligence 8% 4% wearesocial.sg • @wearesocialsg • 266
  267. 267. UNITED KINGDOM We Are Social wearesocial.sg • @wearesocialsg • 267
  268. 268. FEB 2014 UK: DATA SNAPSHOT 63,395,574 80% 20% TOTAL POPULATION URBAN RURAL 54,861,245 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 87% INTERNET PENETRATION 57% FACEBOOK PENETRATION 82,109,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 130% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 268
  269. 269. FEB 2014 UK: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 06M 62% 1H 34M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 269
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