1. INFINITY is the ENEMY
infinityistheenemy.com
art@infinityistheenemy.com
book@infinityistheenemy.com
The trading of t.Rutt’s Foreverland Fudge Flushers illustrates the importance of scientifically
un-biased price discovery in financial and art markets. Are “one-off” products like the Class A:
Brandeds worth more because they are unique? Or, are the Class A: Brandeds worth less because
they are less liquid? Are the commoditized Class B: Generics worth more because they are
standardized and perhaps share a liquidity preference? Or, is a Class B: Generic worth less because
it lacks the “star quality” of a Class A: Branded? For example, when it sold for $42 million in 2010,
was the Lichtenstein painting Ohhh...Alright... worth more because it had been owned by the film star
Steve Martin?
The Flush-Ex exemplifies the idea that healthy and fair mechanisms for discovering prices are critical
for the integrity of all markets, specifically the financial and art markets. It is part of an exploration of
how prices are discovered and created in all markets, from financial instruments to famous artworks.
The financial art project, titled INFINITY is the ENEMY, is presented by artist and author t.Rutt, whose
name pays homage to Marcel Duchamp’s R.Mutt signature on his famous art urinal, Fountain, which
scandalized the art world in 1917. With more than 60 art works, the show puts forth a direct
challenge to several core assumptions that have driven economic and financial theory for the last 40
years. The art show dovetails with t.Rutt’s book, INFINITY is the ENEMY, which questions Wall
Street’s use of physics in finance. The book and art show share the title INFINITY is the ENEMY
which highlights t.Rutt’s protest of the use of infinite time in the most popular financial models,
especially those used for the pricing of financial derivatives.
The artist and author studied at the London School of Economics and earned a graduate degree from
Princeton University. For more information and to purchase the ebook, INFINITY is the ENEMY,
please visit infinityistheenemy.com.
Recently, 115 of the world’s most influential writers,
thinkers, artists, scientists, and financiers received formal
invitations from the financial artist and author t.Rutt. They
are being invited to participate in The Flush-Ex art
performance which, in a New York City art gallery, is
creating the first exchange for trading artwork.
The Flush-Ex facilitates the trading of t.Rutt’s Foreverland
Fudge Flushers, both the Class A: Brandeds and the Class
B: Generics. The Brandeds are each personalized and will
be given to the famous writers, artists, financiers and
scientists that have influenced the project. The Generics
are unnamed, mostly white pouches that comment on the
role of standardization and commoditization in the trading
of and price discovery for artistic and financial products.
Financial Artist launches book, Flush-Ex art exchange for trading toilet seats,
and raises $500,000 to topple $750 trillion market for financial derivatives

2. t.Rutt’s Inaugural Seat Holders
William Acquavella, John Authers, Louis Bacon, Ben Bernanke, Lloyd Blankfein, Alan Blinder, Henry
Blodget, Michael Bloomberg, John Bogle, Richard Branson, Warren Buffett, Mark Carney, Sean
Carroll, CEO - Christie’s, CEO - Sotheby’s, Dominique Cerutti, Gordon Cheung, Frank Close, Steven
Cohen, Paula Cooper, Michael Corbat, Dalai Lama, Ray Dalio, Paul Davies, Elizabeth Dee, Jeffrey
Deitch, Emanuel Derman, David Deutsch, Jamie Dimon, Brady Dougan, Mario Draghi, David Einhorn,
Mohamed El-Erian, Eugene Fama, Bill Ford, Larry Gagosian, Gabriel García-Márquez, Timothy
Geithner, Phupinder Gill, Barbara Gladstone, Arne Glimcher, Marian Goodman, James P. Gorman,
Alan Greenspan, Robert Greifeld, Kenneth Griffin, Bill Gross, Terry Gross, Andrew Haldane, Lars
Peter Hansen, Joanne Hill, Damien Hirst, Alan Howard, Carl Icahn, Daniel Kahneman, Brad
Katsuyama, Henry Kaufman, John Kay, Seth Klarman, Jeff Koons, Bruce Kovner, Haruhiko Kuroda,
Christine Lagarde, Josh Lerner, Dominique Lévy, Michael Lewis, Daniel Loeb, Roger Lowenstein,
James Mackintosh, William Margrabe, Matthew Marks, Steve Martin, Mary Meeker, Rigoberta
Menchú, Robert C. Merton, Robert Mnuchin, Brian Moynihan, Elon Musk, Duncan Niederauer, Henry
Paulson Jr., John Paulson, Edmund Phelps, Pope Francis, Ken Rogoff, Nouriel Roubini, Charles
Saatchi, Sharon Salzberg, Robert Shiller, Jim Simons, Lee Smolin, George Soros, Jeffrey Sprecher,
Sylvester Stallone, Jeremy Stein, Tom Steyer, Lawrence Summers, Matt Taibbi, Nassim Taleb, David
Tepper, Gillian Tett, Robert Thurman, Edward T. Tilly, Krista Tippett, Lance Uggla, Paul Volcker, James
Owen Weatherall, Donald R. Wilson, Iwan Wirth, Martin Wolf, Janet Yellen, and David Zwirner.
Foreverland Fudge Flusher recipients for publication
Aesthetica, American Economic Review, Art in America, Art Journal, Art News, Artforum, Bloomberg,
Boston University, Brown University, Business Insider, Cabinet, Cal Tech, Cambridge, Carnegie
Mellon - Tepper, CNBC, Columbia University, Communications in Theoretical Physics, Cornell -
Johnson, The Daily Show, Dartmouth College, Duke University Fuqua School of Business,
Econometrica, Economic Journal, The Economist, Emory University, Financial Analysts Journal, The
Financial Times, Forbes, Fox Business, Georgetown, Georgia Institute of Technology Scheller
College of Business, Harvard University, Indiana University - Bloomington, Institute for New Economic
Thinking, International Journal of Financial Engineering and Risk Management, Johns Hopkins,
Journal of Banking and Finance, Journal of Corporate Finance, Journal of Finance, Journal of
Financial Economics, Journal of Management, Spirituality, and Religion, Journal of Mathematical
Finance, Journal of Philosophy, Journal of Physics A: Mathematical and Theoretical, Journal of
Political Economy, Journal of Religion, Journal of the American Academy of Religion, Journal on
Financial Mathematics, London Business School, London School of Economics, MarketWatch,
Massachusetts Institute of Technology, Modern Theology, The New York Times, The New Yorker,
Northwestern, NYU Stern School of Business, Ohio State, Oxford, Pennsylvania State University,
Philosophical Review, Philosophical Studies, Princeton University, Progress in Physics, ProPublica,
Psychology of Religion and Spirituality, Quarterly Journal of Economics, RAND Journal of Economics,
Review of Economics and Statistics, Review of Financial Studies, Reviews of Modern Physics,
Rochester Institute of Technology, Science/AAAS, Stanford, University of California, University of
Florida, University of Maryland, University of Michigan, University of North Carolina - Chapel Hill,
University of Notre Dame, University of Pennsylvania, University of Rochester, University of Southern
California, University of Texas - Austin, University of Washington, University of Wisconsin, The Wall
Street Journal, Washington University in St. Louis, and Yale.