Live events are a key vehicle for brands to connect with consumers in a direct, relevant, and engaging way. But the cost of reaching a consumer can be high and extremely difficult to measure. In fact, 80% of marketers are less than satisfied with their ability to measure the ROI of event marketing initiatives. If you want to better quantify the impact of your efforts, Tagkast has a solution for you. Learn more >> www.tagkast.com

1. UNDERSTANDING THE IMPACT
OF AMPLIFIED EVENT MARKETING

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Photos: Neilson Barnard/Getty Images for Samsung, Juan Ocampo/NBAE/Getty Images (Bud Light), Nilaya Sabnis (Target) - compiled by BizBash
The Importance of Live Events
Some of the best performing brands like Samsung, Bud Light, and
Target are acknowledging the power of events and leveraging
those live experiences through social media.
Live events are a key vehicle for brands to connect with
consumers in a direct, relevant, and engaging way.

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Research shows that events positively improve brand perception.
Source: EventTrack 2014, Event Marketing Institute and Mosaic
After an event, 74% of the attendees have a more positive
opinion about the brand, company, or service being promoted.
The Importance of Live Events

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96% of consumers said participating in an event made them more
likely to purchase. And nearly ¾ of event participants that purchase
once will become regular customers.
And they increase purchase intent.
The Importance of Live Events

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93% of consumer respondents said events are more effective than TV
commercials (… and print advertising, online ads, and radio).
Additionally, event marketing is more impactful than other mediums.
The Importance of Live Events

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The Cost of Live Events
But, unlike other advertising mediums, the cost of reaching a
consumer can be high and extremely difficult to measure.
Source: 2013 ANA/IEG Sponsorship and Event Marketing Measurement Survey
25% of marketers do not use data in event marketing decision-
making and only 50% attempt to isolate the impact for sponsorship
activity compared to other concurrent marketing activities.

7. Enterprise Event Marketing Technology
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Tagkast’s mobile and socially integrated event marketing technology
engages more consumers with the same event marketing spend.
60% of event attendees will immediately share branded event photos to their own social
networks allowing marketers to increase impressions in a scalable one-to-many way.
* ICONS REPRESENT SAMPLE SIZE OF 10

8. Enterprise Event Marketing Technology
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Monitoring and analytics tools provide the measurable data
needed to track an event’s overall impact and ROI.
Tagkast provides a custom suite of reporting solutions that tracks important KPIs
like total impressions, interactions, click throughs, and emails collected.

9. Enterprise Event Marketing Technology
9
Start using Tagkast and join some of the best event marketing companies.

10. SET UP A FREE CONSULTATION
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Let our experienced event marketing and social media experts
give you a tailored analysis based on your organization's specific
needs and priorities. Fill out this webform, or give us a call today.
CONTACT US TODAY:
Phone: (888) 354-5761
Webform Request: tagkast.com/contact
Research Source: EventTrack 2014, Event Marketing Institute and Mosaic
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