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Incorporate timely and credible peer reviewed expert opinion




                  did Dr. so and so get back to me yet?
Scottish Wisdom
       From “The Mouse” by Robert Burns “Son of Scotland”


   Scottish Original                          English Translation
But Mousie, thou art no                    But little Mouse, you are
thy lane,
In proving                       not alone,
In proving
foresight may be                           foresight may be
vain:
The best-laid                        vain:
The best laid
schemes o' mice an'                        schemes of mice and
men
Gang aft                               men
Go often
agley,
An' lea'e us                        awry,
And leave us
nought but grief an'                       nothing but grief and
pain,
For promis'd joy!                    pain,
For promised joy!
Best Laid Schemes
The plan is approved.
The papers are written and
submitted.


Strategy      Tactics      Action

  Its been a year.
  The client wants to know
  what’s been published.
  What if the answer is “nothing”?
Could you have added value?
While publication plans will change over time, the “pain
and grief” of journal rejection, lag-times and unforeseen
author delays can be mitigated by using:

        non-traditional peer reviewed publications
What can you count on?




gaps in your plan are expected – what credible tactics can you offer to fill them?
Fill the gaps with roundtables




  peer-reviewed expert roundtable discussions add creative value
roundtables complement any plan
  Compelling Topics
                                                Pre-Launch
  • easy to read
  • low hurdles to absorption
                                                • disease state
  Rejuvenate Data                               • epidemiology
  • start the discussion                        • pathophysiology
                                                • patient groups
  Single or Serial Approach

  • time the discussion
  • maintain relevancy                          Post-Approval

  Independent Expert Commentary                 • education
  • provide another perspective                 • treatment options
                                                • guidelines
  Respond to Change
                                                • new indications
  • competitor’s publications
                                                • new approvals
  Implement Scientific Themes                   • safety issues
  • create a multi issue series or supplement   • consensus
Have a seat at our table…
                            and learn more




                                T. Anthony Howell | Publisher
                                               203.253.5906
                                    thowell@foxp2media.com

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Publication Planning & Roundtables

  • 1. Incorporate timely and credible peer reviewed expert opinion did Dr. so and so get back to me yet?
  • 2. Scottish Wisdom From “The Mouse” by Robert Burns “Son of Scotland” Scottish Original English Translation But Mousie, thou art no But little Mouse, you are thy lane,
In proving not alone,
In proving foresight may be foresight may be vain:
The best-laid vain:
The best laid schemes o' mice an' schemes of mice and men
Gang aft men
Go often agley,
An' lea'e us awry,
And leave us nought but grief an' nothing but grief and pain,
For promis'd joy! pain,
For promised joy!
  • 3. Best Laid Schemes The plan is approved. The papers are written and submitted. Strategy Tactics Action Its been a year. The client wants to know what’s been published. What if the answer is “nothing”?
  • 4. Could you have added value? While publication plans will change over time, the “pain and grief” of journal rejection, lag-times and unforeseen author delays can be mitigated by using: non-traditional peer reviewed publications
  • 5. What can you count on? gaps in your plan are expected – what credible tactics can you offer to fill them?
  • 6. Fill the gaps with roundtables peer-reviewed expert roundtable discussions add creative value
  • 7. roundtables complement any plan Compelling Topics Pre-Launch • easy to read • low hurdles to absorption • disease state Rejuvenate Data • epidemiology • start the discussion • pathophysiology • patient groups Single or Serial Approach • time the discussion • maintain relevancy Post-Approval Independent Expert Commentary • education • provide another perspective • treatment options • guidelines Respond to Change • new indications • competitor’s publications • new approvals Implement Scientific Themes • safety issues • create a multi issue series or supplement • consensus
  • 8. Have a seat at our table… and learn more T. Anthony Howell | Publisher 203.253.5906 thowell@foxp2media.com