Truth, Myth and Pith: PhoCusWright's 2011 Travel Industry Trends

February 16, 2011 A PhoCusWright Online Event Truth, Myth, and Pith: PhoCusWright’s 2011 Travel Industry Trends Moderated By Lorraine Sileo Vice President, Research Douglas Quinby Senior Director, Research Carroll Rheem Director, Research Ram Badrinathan Market Analyst, Asia Pacific Cathy Schetzina Director, Communications and Senior Research Analyst

Sponsored by: The PhoCusWright Subscriptions ,[object Object]

Financial EditionFor more information: sales@phocuswright.com

Agenda A Look Back A Look Ahead

2010 Travel Trends: How did we do? A Restrained Recovery Online Travel Agencies Maintain Momentum Airline Optional Services – Ancillary No More Mobile Travel Bookings Become Reality Social Media Tops Agendas Getting Local: Mobile, Social and Search Converge Growing Pains Prompt Meta-morphosis Trip Planning Gets Personal Emerging Markets on the Radar Mapping Makes its Mark (reader-submitted)

Polling Question #1 PhoCusWright’s Travel Trends for 2010 Were… Spot on – you guys must be psychic! Mostly on target – a few that were off. 50/50. Meh. There were a lot of things that were more important. Completely off base.

2011 Travel Trends Vacations (Finally) Make a Comeback

Emerging Markets: No Computer…No Problem

2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem

GDS Distribution: Following the Money Customer Intermediary Supplier GDS Travel Agency $300 ticket 2.5Segments Source: PhoCusWright Inc.

GDS Distribution: Following the Technology Customer Intermediary Supplier GDS Travel Agency $300 ticket 2.5Segments Source: PhoCusWright Inc.

Airlines Want to Move From Selling This

To More Like This, This and This

And Maybe Even One Day, Like This…

Air Distribution: As Clear as Mud

2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud

Irrelevant Information Overload

2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B

2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend

Suppliers get smart about smart devices

Suppliers Get Smart About Smart Devices

The Opportunity to Transform Service Delivery

2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies

2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back

Emerging Markets: Which Ones Are Real? High Chile India Mexico Online Penetration Singapore Argentina Brazil Hong Kong China Low Indonesia Medium Large Small Market Size Note: Bubbles are for representation only; they don’t represent the actual size of market. Source: PhoCusWright Inc.

2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back Emerging Markets: Which Ones Are Real Opportunities?

2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back Emerging Markets: Which Ones Are Real Opportunities? Private Sale: Flash of Brilliance or Flash in the Pan

Tablet Wars Spark a Travel Revolution

2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back Emerging Markets: Which Ones Are Real Opportunities? Private Sale: Flash of Brilliance or Flash in the Pan Tablet Wars Spark a Travel Revolution

Polling Question #2 Which 2011 Travel Trend(s) will be most impactful? Select up to 3 options. Vacations (finally) Make a Comeback Emerging Markets: No Internet, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, the Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back Emerging Markets: Which Ones Are Real? Private Sale: Flash of Brilliance or Flash in the Pan Tablet Wars Spark a Travel Revolution

Follow us on #phocuswright Questions? Moderated By Lorraine Sileo Vice President, Research Douglas Quinby Senior Director, Research Carroll Rheem Director, Research Ram Badrinathan Market Analyst, Asia Pacific Cathy Schetzina Director, Communications and Senior Research Analyst

Polling Question #2 Results Which 2011 Travel Trend(s) will be most impactful? Select up to 3 options. Vacations (finally) Make a Comeback Emerging Markets: No Internet, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, the Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back Emerging Markets: Which Ones Are Real? Private Sale: Flash of Brilliance or Flash in the Pan Tablet Wars Spark a Travel Revolution

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