2. red is beautifully simple and powerfully bold.
The colour of passion, life, luck and success.
3. To build a sustainable competitive advantage.
We create long-term brand building partnerships.
4. A full-service branding and marketing agency.
The red team blends international expertise with local know-how, offering clients
clever ways to connect their brands with consumers to deliver winning results.
5. We start with an analysis of our clients’ complete brand environment,
speak the truth in advising what needs to be done, and make it happen.
Vietnam market entry - Brand strategy
Brand campaigns - Brand design - Brand packaging
Brand activation - Brand digital - Brand trade marketing
6. Marc Graduated from the David Syme Business School in Melbourne, has built and operated
brand consultancies for more than 20 years, and held several interesting corporate roles –
Grocery Merchandising Manager Safeway Australia, Marketing and Sales Director Kellogg’s
Australia and Regional director of Marketing Burger King Corporation. In Vietnam Marc has
been Managing Director of JWT and in house Marketing Coach for Unilever Vietnam.
Marc began an intense strategic internet focus in 1998. In the digital space he consulted to
Glorious Sun Enterprises Hong Kong in 1999 to develop online retail strategy for Jeans West
– Project name VIRUS.
He then worked as GM of a JV between WPP and Beijing Telecom in 2000 in Beijing, to build
a personalised web portal in Mandarin. Numerous online projects have followed. All brand
led, rather than technically driven.
7. Originally from Northern Ireland, Chris has lived in the region for 8 years, the last 3 in
Vietnam. A UK Chartered Marketer, Chris has been at the forefront of digital marketing
practice since it’s commercial inception in 1997. Chris has helped to build many famous
brands throughout U.K. and across Asia Pacific.
Setting up one of the leading digital marketing agencies in Singapore in 2000, Chris has had
the pleasure of launching British Airway’s first flat bed online, Japan’s first multi-lingual e-
commerce linked internet radio station, and Volkswagen’s first SE Asia “visualizer”, directly
linking customers to their local dealers across 8 countries.
More recently, Chris has lead agency teams to develop Tiger Beer’s regional digital marketing
efforts and the complete re-engineering of online customer service for both Citibank Asia
Pacific and Malaysia Airlines, respectively winning the year’s Asia Tourism and Travel Award
for “Best Airline Online Marketing” and “AC Nielsen / Global Finance Magazine “Best
Consumer Internet Bank” 3 years in row.
