1. How Mc.Donalds run their business in China?
Identify some of their strategies for doing business
in East Asia?
s1190211 Taishi Tsukahara

2. Outline
● What is Mc.Donalds
● Mc.Donalds History
● What The Donald McDonald
● Price of hamburger
● Different Inner Packaging in China
● Forbidding Maneuver in China
● References

3. What is Mc.Donalds
● Mc.Donalds Corporation is largest chain of hamburger
fast food restaurants in the world, serving around 64
million customers daily in 119 countries.
● Headquartered in the United States, the company began
in 1940 as a barbecue restaurant operated by the
eponymous Richard and Maurice McDonald.

4. Mc.Donalds History
● The business began in 1940, with a restaurantopened by
brothers Richard and MauriceMcDonald in San
Bernardino, California.
● Their introduction of the "Speedee ServiceSystem" in
1948. Speedee was eventually replaced with
RonaldMcDonald by 1967 when the company first filed
aU.S. trademark on a clown shaped man havingpuffed
out costume legs.

5. What The Donald McDonald
● Donald McDonald is mascot of Mc.Donalds. His
appearance like a funny man.
● "The smile known around the world," Ronald McDonald
is second only to Santa Claus in terms of recognition.
(According to one survey, 96% of all school kids in the
United States of America recognize Ronald (stunning-
stuff.com)).

6. Price of hamburger
● Mc.Dnalds hamburger is 18 yuan. It wasconversion into
yen become about 220 yen. Besides this, Coffee is 4.5
yuan, Tea is 3 yuan,Cheeseburger is 6 yuan and so on.
● This price is rather expensive in chinarestaurant.

7. Premises ExpansionMc.Donalds open
new store value of 200
● This value maximum in the past.Current store no more
than value of 1100.
● In addition, Delivery service stores depending on440
stores becomes 550 stores.

8. Different Inner Packaging in China
● Mc.Donalds holdout calm atmosphere for widerange of
customer needs work as put up a pictureon a wall, put in
sofa,set illumination lamp and soon.
● Above countermeasure is come out with lookluxury as
from other fast food stores.

9. Forbidding Maneuver in China
● China Mc.Donalds start deliverly service between 24
hour ambit area seven minutes by bike at Beijing.
● Bring on coupon of competition parlor become price
10% off.
● Mc.Donalds focus on between twelve year and fifteen
year because for the future.

10. References
● http://blog.goo.ne.
jp/hihi64/e/544f6fe38592151e0215bf71223dbcfb
● http://blog.livedoor.
jp/chinamarketing/archives/65360303.html#