Kobo是加拿大最大的電子書店。從實體書店Indigo起家，現已Spin-off成為一家獨立經營的公司。Kobo的標語是eReading, anytime, anyplace. 這是台灣數位出版聯盟所做的研究簡報，希望大家多了解國外業者的作法。 http://www.dpublishing.org.tw/2010/04/kobo.html

1. Kobo
(Shortcovers)
2010.04.19

2. September 2008

3. http://en.wikipedia.org/wiki/Indigo_Books_and_Music

4. :
Lose 5-10% of print sales
to ebooks in 5 years
http://blip.tv/file/2798840/

6. 1) 5-10%

7. 2) ebook

15. “Your whole reading life,
always with you.”

17. February 26, 2009
pilot launch

20. A full bookstore in your pocket.

21. Buy a book, it is added to your
library in “The Cloud”

22. Move to the web or
a different device…

23. …your books follow you.

24. DRM
tied to users account

25. http://www.youtube.com/watch?v=uZRC1oy4QIo

26. December 15, 2009
Shortcovers -> Kobo

42. http://www.youtube.com/watch?v=EAMkHgu1O_o

43. http://www.youtube.com/watch?v=PD-7ObmNpVg

44. http://www.youtube.com/watch?v=lcQPee3qYrM

75. Kobo eBook 7.69 9.89 17.99
Indigo Paper 12.16 13.20 25.08
Indigo Hardcovver -- -- 20.32
Kindle eBook 9.6 11.99 11.60
Amazon Paper -- 10.20 20.46
Amazon Hardcover 14.93 19.00 17.51
TW 315.00
TW Book11

76. Kobo eBook 7.69 9.89 17.99
Indigo Paper 0.63 12.16 13.20 25.08
Indigo Hardcovver -- -- 20.32
Kindle eBook 9.6 11.99 11.60
Amazon Paper -- 10.20 20.46
Amazon Hardcover 14.93 19.00 17.51
TW 315.00
TW Book11

77. Kobo eBook 7.69 9.89 17.99
Indigo Paper 0.63 12.16 13.20 25.08
Indigo Hardcovver -- -- 20.32
Kindle eBook 9.6 11.99 11.60
Amazon Paper -- 10.20 20.46
Amazon Hardcover 0.64 14.93 19.00 17.51
TW 315.00
TW Book11

78. Kobo eBook 7.69 9.89 17.99
Indigo Paper 0.63 12.16 0.74 13.20 25.08
Indigo Hardcovver -- -- 20.32
Kindle eBook 9.6 11.99 11.60
Amazon Paper -- 10.20 20.46
Amazon Hardcover 0.64 14.93 19.00 17.51
TW 315.00
TW Book11

79. Kobo eBook 7.69 9.89 17.99
Indigo Paper 0.63 12.16 0.74 13.20 25.08
Indigo Hardcovver -- -- 20.32
Kindle eBook 9.6 11.99 11.60
Amazon Paper -- 10.20 20.46
Amazon Hardcover 0.64 14.93 0.63 19.00 17.51
TW 315.00
TW Book11

80. Kobo eBook 7.69 9.89 17.99
Indigo Paper 0.63 12.16 0.74 13.20 0.71 25.08
Indigo Hardcovver -- -- 20.32
Kindle eBook 9.6 11.99 11.60
Amazon Paper -- 10.20 20.46
Amazon Hardcover 0.64 14.93 0.63 19.00 17.51
TW 315.00
TW Book11

81. Kobo eBook 7.69 9.89 17.99
Indigo Paper 0.63 12.16 0.74 13.20 0.71 25.08
Indigo Hardcovver -- -- 0.88 20.32
Kindle eBook 9.6 11.99 11.60
Amazon Paper -- 10.20 20.46
Amazon Hardcover 0.64 14.93 0.63 19.00 17.51
TW 315.00
TW Book11

82. Kobo eBook 7.69 9.89 17.99
Indigo Paper 0.63 12.16 0.74 13.20 0.71 25.08
Indigo Hardcovver -- -- 0.88 20.32
Kindle eBook 9.6 11.99 11.60
Amazon Paper -- 10.20 0.56 20.46
Amazon Hardcover 0.64 14.93 0.63 19.00 17.51
TW 315.00
TW Book11

83. Kobo eBook 7.69 9.89 17.99
Indigo Paper 0.63 12.16 0.74 13.20 0.71 25.08
Indigo Hardcovver -- -- 0.88 20.32
Kindle eBook 9.6 11.99 11.60
Amazon Paper -- 10.20 0.56 20.46
Amazon Hardcover 0.64 14.93 0.63 19.00 0.66 17.51
TW 315.00
TW Book11

84. 50% of your suggested retail price

86. ( )

89. http://www.slideshare.net/MTamblyn/your-reading-life-always-with-you-michael-tamblyn-shortcovers-at-tools-of-change-frankfurt

90. $10
http://www.slideshare.net/MTamblyn/your-reading-life-always-with-you-michael-tamblyn-shortcovers-at-tools-of-change-frankfurt

93. http://www.flickr.com/photos/43602175@N06/4070018828/

94. http://www.flickr.com/photos/hiperactivo/3644097750/

98. shopping experience,
reading experience,
device coverage, and
how much freedom the
user has with the books
they’ve been given
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

99. shopping experience,
reading experience,
device coverage, and
how much freedom the
user has with the books
they’ve been given
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

100. shopping experience,
reading experience,
device coverage, and
how much freedom the
user has with the books
they’ve been given
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

101. shopping experience,
reading experience,
device coverage, and
how much freedom the
user has with the books
they’ve been given
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

102. shopping experience,
reading experience,
device coverage, and
how much freedom the
user has with the books
they’ve been given
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

103. focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
services.
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

104. focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
services.
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

105. focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
services.
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

106. focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
services.
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

107. focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
services.
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

108. focus attention on
specific great books,
reward our loyal
customers, and
celebrate the launch of
new features, apps or
services.
from: http://blog.kobobooks.com/2010/03/29/countdown-to-agency-and-party-like-its-9-99/

113. kobo twitter http://twitpic.com/1g36pc

115. Lessons to Learn

117. UI

122. Credit:
2009 Kobo VP Michael Tamblyn
(http://www.michaeltamblyn.com/) TOC
blip.tv http://blip.tv/file/2798840/
slideshare http://www.slideshare.net/MTamblyn/
your-reading-life-always-with-you-michael-tamblyn-shortcovers-
at-tools-of-change-frankfurt
Kobo http://
blog.kobobooks.com/ Kobo http://
www.kobobooks.com/