Livestream with YouTube to Expand Your University Audiences Around the World

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Presented at CASE Social Media Conference 2014 http://www.case.org/Conferences_and_Training/SMC14/Program.html On Tuesday, Nov, 26, 2013, UCLA broadcasted the annual Beat ‘SC Bonfire & Rally live from campus through its YouTube channel. The event resulted in viewership across the world in locations as far away as Japan and Saudi Arabia. You'll learn what tools were used and how social media was integrated into this event to increase engagement across various platforms.

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