SlideShare une entreprise Scribd logo
1  sur  24
Télécharger pour lire hors ligne
SOCIAL MEDIA GOVERNANCE
MIKE TAKAHASHI
ASSOCIATE DIRECTOR, DIGITAL MARKETING
@TAKADESIGNS
!
#CASESMC
HIGHLY DECENTRALIZED AND
AUTONOMOUS ENVIRONMENT
!
Social Media Governance
NO CENTRAL OVERSIGHT
OR GUIDANCE
!
ASIANS IN THE LIBRARY
!
Social Media Governance
SOCIAL MEDIA USER GROUP
!
DISCUSSION LIST
MEETUPS
PANELS
!
SOCIAL MEDIA GUIDELINES
!
BEAT ‘SC BONFIRE & RALLY
GUIDELINES VS POLICY
!
STANDARDS
RESPONSE GUIDE
TIPS & RESOURCES
!
BEAT ‘SC BONFIRE & RALLY
Social Media Governance
BEAT ‘SC BONFIRE & RALLY
HANDLING ROGUE ACCOUNTS
!
Social Media Governance
HTTP://GOO.GL/VI2MW2
HTTP://HELP.INSTAGRAM.COM/535503073130320
HTTPS://SUPPORT.TWITTER.COM/FORMS/TRADEMARK
CRISIS MANAGEMENT
!
RESPONSE CHART
ACCESS LIST
SCENARIOS
!
DEVELOP A COMMUNITY
AND THEY WILL SUPPORT YOU
!
MIKE TAKAHASHI
FOLLOW ME ON TWITTER @TAKADESIGNS
TAKADESIGNS.COM/BLOG
!

Contenu connexe

Plus de Mike Takahashi

Disney D23 Expo 2015 Mobile App Overview
Disney D23 Expo 2015 Mobile App OverviewDisney D23 Expo 2015 Mobile App Overview
Disney D23 Expo 2015 Mobile App OverviewMike Takahashi
 
UCLA Mobile QR Code Marketing Campaign
UCLA Mobile QR Code Marketing CampaignUCLA Mobile QR Code Marketing Campaign
UCLA Mobile QR Code Marketing CampaignMike Takahashi
 
How UCLA Became a Trending Topic on Twitter During Commencement 2011
How UCLA Became a Trending Topic on Twitter During Commencement 2011How UCLA Became a Trending Topic on Twitter During Commencement 2011
How UCLA Became a Trending Topic on Twitter During Commencement 2011Mike Takahashi
 
Live Streaming UCLA's Beat 'SC Bonfire & Rally 2011
Live Streaming UCLA's Beat 'SC Bonfire & Rally 2011Live Streaming UCLA's Beat 'SC Bonfire & Rally 2011
Live Streaming UCLA's Beat 'SC Bonfire & Rally 2011Mike Takahashi
 
3 Common Social Media Marketing Mistakes to Avoid
3 Common Social Media Marketing Mistakes to Avoid3 Common Social Media Marketing Mistakes to Avoid
3 Common Social Media Marketing Mistakes to AvoidMike Takahashi
 
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the WorldLivestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the WorldMike Takahashi
 
Mobile web or native app
Mobile web or native appMobile web or native app
Mobile web or native appMike Takahashi
 
Creating a more engaging college commencement online with social media
Creating a more engaging college commencement online with social mediaCreating a more engaging college commencement online with social media
Creating a more engaging college commencement online with social mediaMike Takahashi
 
What's happening in social media, branding and marketing on the web - Novembe...
What's happening in social media, branding and marketing on the web - Novembe...What's happening in social media, branding and marketing on the web - Novembe...
What's happening in social media, branding and marketing on the web - Novembe...Mike Takahashi
 

Plus de Mike Takahashi (9)

Disney D23 Expo 2015 Mobile App Overview
Disney D23 Expo 2015 Mobile App OverviewDisney D23 Expo 2015 Mobile App Overview
Disney D23 Expo 2015 Mobile App Overview
 
UCLA Mobile QR Code Marketing Campaign
UCLA Mobile QR Code Marketing CampaignUCLA Mobile QR Code Marketing Campaign
UCLA Mobile QR Code Marketing Campaign
 
How UCLA Became a Trending Topic on Twitter During Commencement 2011
How UCLA Became a Trending Topic on Twitter During Commencement 2011How UCLA Became a Trending Topic on Twitter During Commencement 2011
How UCLA Became a Trending Topic on Twitter During Commencement 2011
 
Live Streaming UCLA's Beat 'SC Bonfire & Rally 2011
Live Streaming UCLA's Beat 'SC Bonfire & Rally 2011Live Streaming UCLA's Beat 'SC Bonfire & Rally 2011
Live Streaming UCLA's Beat 'SC Bonfire & Rally 2011
 
3 Common Social Media Marketing Mistakes to Avoid
3 Common Social Media Marketing Mistakes to Avoid3 Common Social Media Marketing Mistakes to Avoid
3 Common Social Media Marketing Mistakes to Avoid
 
Livestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the WorldLivestream with YouTube to Expand Your University Audiences Around the World
Livestream with YouTube to Expand Your University Audiences Around the World
 
Mobile web or native app
Mobile web or native appMobile web or native app
Mobile web or native app
 
Creating a more engaging college commencement online with social media
Creating a more engaging college commencement online with social mediaCreating a more engaging college commencement online with social media
Creating a more engaging college commencement online with social media
 
What's happening in social media, branding and marketing on the web - Novembe...
What's happening in social media, branding and marketing on the web - Novembe...What's happening in social media, branding and marketing on the web - Novembe...
What's happening in social media, branding and marketing on the web - Novembe...
 

Dernier

Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 

Dernier (20)

Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx