2. How to build meaningful relationships with customers/clients/peers using new media with the end goal = reach your business objectives or Personal goals
3. The basics don’t change, new media just bring more :- insights in Customers/clients needs- Direct 2 way connections- faster spread of messages- and so much more...
4. Your customers are socialwhat about you ? Your company ? Source : salesforce Source : Boston consulting group/mediafin
5. Benefits of a social enterprise Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.
12. 85% of B2B buyers want to interact online 93% of B2B buyers use search engine such as google to begin the buying process Source : Ernest agency - http://youtu.be/nXQdy-22TXM
13. 8 out of 10 IT decision makers said word of mouth is the most important source when making a buying decision 59% engage with peers before making a decision Source : Ernest agency - http://youtu.be/nXQdy-22TXM
15. How to get into those conversations ?Via reaching more then 90,000 Belgians
16. Tracks 22,000+ conversations / day Monitors 11 languages 13,000 employees trained in social media Identifying opportunities to market, sell, service, and engage Customer social networks
