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Constant Contact Survey Results
Survey Name: 2012 Social Media Survey
Response Status: Partial & Completed
Filter: None
1/24/2013 10:09 AM EST




Rate Your Challenges Using Social Media Marketing.
1 = Lowest Challenge, 2 = Somewhat Low Challenge, 3 = Average Challenge, 4 = Somewhat High Challenge, 5 = Highest
Challenge
                                                                                              Number of           Rating
Answer                               1            2           3            4          5     Response(s)           Score*
Time to Implement                                                                                      87            3.4
Understanding How the                                                                                                                    89       3.0
Networks Work
Integrating With Other                                                                                                                   88       3.1
Ad/Marketing
How to Measure Success                                                                                                                   89       3.4
Creating Good Content                                                                                                                    89       3.4
Staff to Implement                                                                                                                       87       3.1
Negative Comments                                                                                                                        82       1.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.




How Much Will You Increase or Decrease Your Social Media Efforts for 2013?
1 = Decrease Significantly, 2 = Decrease, 3 = Same as 2012, 4 = Increase, 5 = Increase Significantly
                                                                                                                                   Number of   Rating
                                                    1                2                3                4               5         Response(s)   Score*
                                                                                                                                         88       4.0
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.




Have You Created a Specific Social Media Marketing Strategy or Had One Created For You?
1 = Yes, 2 = No
                                                                                                                                   Number of   Rating
                                                                             1                                         2         Response(s)   Score*
                                                                                                                                         88       1.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.




                                                                                                                                                  Page 1
If "Yes" to Having a Specific Social Media Strategy, Do You Use It?
1 = Yes, 2 = No
                                                                                                                                   Number of   Rating
                                                                             1                                         2         Response(s)   Score*
                                                                                                                                         45       1.4
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.




Do You Feel You Get ROI from Your Efforts in "Brand Awareness"?
1 = Not At All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Return
                                                                                                                                   Number of   Rating
                                                    1                2                3                4               5         Response(s)   Score*
                                                                                                                                         80       2.8
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.




Do You Feel You Get ROI from Your Efforts in "Client/Customer Retention"?
1 = Not At All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Definitely
                                                                                                                                   Number of   Rating
                                                    1                2                3                4               5         Response(s)   Score*
                                                                                                                                         82       3.1
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.




Do You Feel You Get ROI from Your Efforts in Actual "Sales/Dollars"?
1 = Not at All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Definitely
                                                                                                                                   Number of   Rating
                                                    1                2                3                4               5         Response(s)   Score*
                                                                                                                                         81       2.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.




How Often Do You Measure Your Social Analytics? Pick Answer Which Is Closest.
1 = Never, 2 = Once Every Quarter, 3 = Once a Month, 4 = Once a Week, 5 = Daily
                                                                                                                                   Number of   Rating
                                                    1                2                3                4               5         Response(s)   Score*
                                                                                                                                         85       2.7
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.




                                                                                                                                                  Page 2
What Priority of Your Overall Marketing is Social Media?
1 = Lowest Priority, 2 = Somewhat Low Priority, 3 = Same as Other Marketing, 4 = Somewhat High Priority, 5 = Highest Priority
                                                                                                   Number of             Rating
                                       1              2          3            4          5      Response(s)              Score*
                                                                                                             88               3.4
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.




Which Social Networks Do You Use By Priority for Marketing? (If "Other" Please Comment Below)
1 = Not Using, 2 = Use Sporadically, 3 = Average Use, 4 = Use Often, 5 = Use the Most
                                                                                                                                   Number of   Rating
Answer                                              1                2                3                4               5         Response(s)   Score*
Facebook                                                                                                                                 87       3.9
Twitter                                                                                                                                  83       3.0
YouTube                                                                                                                                  82       2.2
Pinterest                                                                                                                                79       1.7
Google+                                                                                                                                  81       1.4
Pinterest                                                                                                                                73       1.6
Pheed                                                                                                                                    74       1.0
LinkedIn                                                                                                                                 82       2.8
Blogging                                                                                                                                 82       2.2
Other                                                                                                                                    41       1.6
*The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses.




Tell us Your Thoughts on Social Media Marketing in General Below. Anything Goes! Remember to Click
"Finish" at the Bottom of This Survey to Complete...and THANK YOU!!!
39 Response(s)


Compiled by:

Talking Finger, social media marketing agency
Facebook.com/TalkingFinger

203-491-0306

Generalmail@talkingfinger.com




                                                                                                                                                  Page 3

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2012 social media survey by Talking Finger

  • 1. Constant Contact Survey Results Survey Name: 2012 Social Media Survey Response Status: Partial & Completed Filter: None 1/24/2013 10:09 AM EST Rate Your Challenges Using Social Media Marketing. 1 = Lowest Challenge, 2 = Somewhat Low Challenge, 3 = Average Challenge, 4 = Somewhat High Challenge, 5 = Highest Challenge Number of Rating Answer 1 2 3 4 5 Response(s) Score* Time to Implement 87 3.4 Understanding How the 89 3.0 Networks Work Integrating With Other 88 3.1 Ad/Marketing How to Measure Success 89 3.4 Creating Good Content 89 3.4 Staff to Implement 87 3.1 Negative Comments 82 1.6 *The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses. How Much Will You Increase or Decrease Your Social Media Efforts for 2013? 1 = Decrease Significantly, 2 = Decrease, 3 = Same as 2012, 4 = Increase, 5 = Increase Significantly Number of Rating 1 2 3 4 5 Response(s) Score* 88 4.0 *The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses. Have You Created a Specific Social Media Marketing Strategy or Had One Created For You? 1 = Yes, 2 = No Number of Rating 1 2 Response(s) Score* 88 1.6 *The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses. Page 1
  • 2. If "Yes" to Having a Specific Social Media Strategy, Do You Use It? 1 = Yes, 2 = No Number of Rating 1 2 Response(s) Score* 45 1.4 *The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses. Do You Feel You Get ROI from Your Efforts in "Brand Awareness"? 1 = Not At All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Return Number of Rating 1 2 3 4 5 Response(s) Score* 80 2.8 *The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses. Do You Feel You Get ROI from Your Efforts in "Client/Customer Retention"? 1 = Not At All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Definitely Number of Rating 1 2 3 4 5 Response(s) Score* 82 3.1 *The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses. Do You Feel You Get ROI from Your Efforts in Actual "Sales/Dollars"? 1 = Not at All, 2 = Very Little, 3 = Somewhat, 4 = Good Return, 5 = Definitely Number of Rating 1 2 3 4 5 Response(s) Score* 81 2.6 *The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses. How Often Do You Measure Your Social Analytics? Pick Answer Which Is Closest. 1 = Never, 2 = Once Every Quarter, 3 = Once a Month, 4 = Once a Week, 5 = Daily Number of Rating 1 2 3 4 5 Response(s) Score* 85 2.7 *The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses. Page 2
  • 3. What Priority of Your Overall Marketing is Social Media? 1 = Lowest Priority, 2 = Somewhat Low Priority, 3 = Same as Other Marketing, 4 = Somewhat High Priority, 5 = Highest Priority Number of Rating 1 2 3 4 5 Response(s) Score* 88 3.4 *The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses. Which Social Networks Do You Use By Priority for Marketing? (If "Other" Please Comment Below) 1 = Not Using, 2 = Use Sporadically, 3 = Average Use, 4 = Use Often, 5 = Use the Most Number of Rating Answer 1 2 3 4 5 Response(s) Score* Facebook 87 3.9 Twitter 83 3.0 YouTube 82 2.2 Pinterest 79 1.7 Google+ 81 1.4 Pinterest 73 1.6 Pheed 74 1.0 LinkedIn 82 2.8 Blogging 82 2.2 Other 41 1.6 *The Rating Score is the weighted average calculated by dividing the sum of all weighted ratings by the number of total responses. Tell us Your Thoughts on Social Media Marketing in General Below. Anything Goes! Remember to Click "Finish" at the Bottom of This Survey to Complete...and THANK YOU!!! 39 Response(s) Compiled by: Talking Finger, social media marketing agency Facebook.com/TalkingFinger 203-491-0306 Generalmail@talkingfinger.com Page 3