A brief overview of creating and curating social media content. Taken from my "Ten Minute Tech Talk" at the 12th Annual Valley Business Expo. Any q's, come to our Facebook Page and ask!! http://www.facebook.com/talkingfinger
3. CONTENT IS KING
A Good Strategy Includes Good Content!
Engaging
Open Ended Conversation
Interesting
Educational
Fun
Off the wall
Contradictory
ASK QUESTIONS!
4. Helpful? Content that offers tips or valuable information
Shareable? Ask yourself if would YOU share
this piece of content!
Represents Your Culture?
Capitalize on Current Events?
Wide Variety...
8. Re-Tweets and Shares
Many times you know which other Facebook Pages,
Twitter profiles, Vines, Pinterest Boards, Instagram
accounts etc...consistently have good content and
valuable posts.
They may be in your industry or they may be a
complement to your business so your audience will also
be interested in their content.
Not only are you providing content, but you are
building relationships...and one day they will
return the favor!
9. Look Around You!
How is that Made?
Employee
Spotlights
Images, Videos
A Day in the Office
New Products and Services
Anniversaries New Technology
Unlimited Content...
12. Best Practices For Your Content Strategy
For Longevity And Best Chance of Full Exposure,
Make Posts About The Same “Topic” In A
“Staggered” Fashion.
1. Immediately Post To Facebook
2. Tweet Out Two Hours Later
3. Post To Google+ The Next Day
4. Tweet it Out At A Different Time Than Yesterday
5. Post on LinkedIn Profile On Day Three
...so on...
13. Best Practices For Your Content Strategy
Also, Be Sure to Speak the Language of the Social
Network you are Posting to!
Twitter: Succinct, Use Hashtags, Links
Facebook: Extrapolate a Bit, Ask Opinion
LinkedIn: Be factual, Concise, Thought Leader
18. Use Analytics to Redefine Content
Analytics Tell the “Story” Of What You Post and the
Correlations Of Day, Time, Type Of Post, Virality and
Most Important...
How Your Audience Responds to Your Content!
19. It Can Also Tell You Where Traffic
Came From
-Track Efforts of Moving
People to Targeted
Locations
-Nail Down What
Networks are
Working
-Increase/Decrease/Stop
Time on Efforts