How to use the social platforms, and especially LinkedIn to find a job, advance your career, or have head hunters find YOU.

1. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency

2. Using Social Media
for Job Search
or Career Advancement

3. 1. How To Create A Professional Profile and
BRAND yourself
2. Optimizing For Search On Google And LinkedIn
3. Using Groups To Make Connections, Become
A Thought Leader/Authority
4. Using Applications And Sections To Enhance Your
Profile And Connect Other Social Platforms

4. 1. A Professional Profile

5. Profile Photo
No One Trusts This Guy
This Is Not Much Better!
Fun Personality Acceptable
Perfect!

7. “Summary” Section
Probably The Most Important Piece!
Concise Clear Purposeful
Your Personal Two Minute Elevator Speech
Speak in 3rd
SPECIALTIES Person
Are
Searchable!

9. Do You Deserve A Recommendation?
ASK FOR ONE!

10. 2. Optimize Your Profile For Search

11. Settings--> Account--> Edit Public Profile

12. What’s Your URL?
Pick Your FULL NAME
for Search!
Name Search on
Google

13. Coming Up First Or Near Top :
1. Profile Is Public
2. URL Claimed
3. 100% Completed Profile
4. Activity: Debatable

14. The job you want/
how you want to
783,961 results be found
If Being Found On LinkedIn
For A Specific Keyword
Search Is Important
8th position

15. Keywords Rule!
LinkedIn Search Uses Profile Keywords

16. Keyword
Stuffing

17. How To Find Out Where You Rank
On LinkedIn For Terms YOU Want
Look For Yourself, Mark What Page
You Are On
Add More Keywords To Your Profile
Search Again And Repeat!

18. About Keyword Stuffing
If Being Found Is Important, In Heavy Keyword Terms,
You May Need To Stuff A Bit
PRO CON
Overstuffing Looks
Get On First Page
Unprofessional
-YOU Have To Decide Which Is More Important
-Ongoing Debate

19. 3. Using Groups
The Most Important Aspect Of LinkedIn
Build Trust Thought Leader/Authority
Prospecting Up To The Minute Information
Expands Your Reach Continuing Education
Perfect for job search or
Career advancement!

20. Groups To Join
-Local: Dozens of Groups
-YOUR Industry: Get exposure
-Groups where a company you may want to
work for are engaged
-Job Board Groups

21. LinkedIn Is The “Professional”
Social Platform
BUT...
It Is STILL A Social Platform!
This Won’t Work
Get Involved, Engage, Network

22. Active In Groups
Do Not Spam!
Add Valuable/Useful Information
and LINK if you can
Get Involved In Conversations
Other Than Your Own!
Continue The Conversation/
Reply To Posts

23. Now Connect!
Can You BE Any More Impersonal?
Include a PERSONAL Note!

24. 4. Using Applications And Sections To
Enhance Your Profile

25. Let’s
Do These

26. Add Sections!
Sections Help Diversify Your Profile
And Customize It For More Specific Uses
and help DIFFERENTIATE
yourself from the crowd

27. Add Applications!
Applications Add More Functionality
To Your Profile

28. Favorite App:
The Home Feed:
All Connections See This

29. Look for decision makers and “follow them”
Follow the Company
Re-Tweet anything interesting
You can learn about company culture, and make a
personal connection

30. Open public platform: Add personnel
to your circles
Engage in conversation with them
Look for company page and
engage

31. Find, LIKE and
engage
on their Fanpage
-Exposure
-Learn Company
Culture
-Post job
opportunities

32. SUBSCRIBE to important people in your medium
or to people within the companies you wish
to work for
Don’t “Add Friend” if you don’t know them
they won’t respond :-)

33. Protecting Your Privacy
Be sure all privacy settings on your social networks
keeps private aspects private!
Including images, friends, posts

34. Here is a picture that was
posted on Facebook.
1-I don’t know David but I know
a friend of his and I was alerted
to this photo through his post.
xxxxxxxxxxxxxxxxxx
2-This is a proud dad showing
off his daughter’s new drivers license.
ALL her personal info is here.
(I blacked out the important stuff)
xxxxxxxxxt
xxxxxxxxxx
xxxxxxxxxxx
xxxxxxxx
Facebook has switches that allow for:
Only Me (Very Secure)
Friends (Only your trusted friends)
Friends of Friends. (open)
Public (You are wide open!)
USE THEM!

35. Google/Bing/Yahoo
yourself!
See what you find!
As well, Google any USERNAMES you
have used on bulletin boards etc...

36. Various personal search sites:
Search yourself!
www.zabasearch.com (basic public info)
www.pipl.com (good indepth site)
www.kgbpeople.com (medium info, but good)
www.123people.com (basic public info)
www.socialmention.com (really good)
www.SNITCH.name (really good)
www.copernic.com Software
www.brbpub.com/free-public-records Public records
www.bing.com/social (Social search only on Bing)
www.waybackmachine.com (goes back to old website data)

37. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
Presentation Available at:
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