WEBINAR SLIDES: In these simple, easy-to-understand keys you'll master everything you need to know to manage a successful social media campaign. You can use these keys as a handy check list for all the campaigns you work on. You'll never go wrong if you do. With these seven keys, you'll master: *How to plan and execute a results-driven social media campaign *How to get the best return on investment *How to create compelling content *How to pick the RIGHT social network *How to create synergy between your social and traditional media *How to measure and evaluate results of your social media campaign *Best and worst practices

1. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
“Seven Keys to Social Media Success”
facebook.com/talkingfinger

2. Social Media Marketing Agency
Erik Granato
Chris Durso Bill DeRosa
Dana Bereza

3. Key 1: How to create synergy between your social
and traditional media
Key 2: How to pick the RIGHT social network
Key 3: How to plan and execute a results-driven
social media campaign
Key 4: How to create compelling content
Key 5: How to measure and evaluate results of
your social media campaign
Key 6: How to get the best return on investment
Key 7: Best and worst practices
So many keys are inter-related. We will point out
the important factors for each key and some will
cross over

4. Key 1: How to Create
Synergy Between your
Social and Traditional
Media

5. SYNERGY
No Longer Can You Survive On One Advertising or
Marketing Initiative or Platform.
With Leaps in Technology, Expectations of Prospects
and Clients, and Social Interconnectivity, We Must Have
Multiple Streams of
Attraction and Engagement

6. NO Ad/Marketing Should Be
Living In A Silo
Social Traditional

7. Ad/Marketing Mediums
“Traditional” “Social”
About 14% trust About 78% trust
Rapid exposure Slow exposure
Little Engagement Full Engagement
Difficult to “Share” Based on “Sharing”
Segmented
General Population
Population
Yin-Yang of Media

8. Let “Traditional” offset social
media’s scale issue and allow
social media to engage
prospects and clients in
Balance
a RELATIONSHIP.
If You Only Use Social,
You Will Lose Marketshare
If You Only Use Traditional,
You Will Lose Marketshare

9. Add social icons to
ALL newspaper,
magazine and printed
ads, brochures...
In fact, it should be on ALL
printed material even trade show graphics!

10. Add all icons to your business cards
as well as their URL’s
the same as your phone, email and website
Give people multiple points of contact!
Let THEM choose how they want to connect!

12. Your website needs some love too!
An Up to Date, Clean, SEO Friendly, Branded
Website will ALWAYS be Paramount!

13. It should also be in your email signatures

14. Key 2: How to Pick the
RIGHT Social Network
(this will also help with
ALL other Keys!)

15. 1. Define Your Target Audience
Age Education
Gender
Hobbies
Location
Career/Job
Never Before Could We Gather So
Much InformationAbout People!

16. 2. What Are Your Goals?
Brand Awareness
Building Advocacy
Thought Leader/Authority
More Customers/Clients
Building Strategic Partnerships
PS: INCREASED PROFITS ARE NOT A GOAL,
THEY ARE A RESULT OF GOAL SETTING!

17. 3. How Much Time Per Week
Can You Invest Internally?
Be Realistic!
Be Specific!
How Long Will It Take
To Create Content?
Can You Reduce Other
Marketing Initiatives?
Include ALL Personnel
That Can Contribute How Much To
Outsource?

18. 4. What Other Marketing Initiatives
Are In Place?
List ALL Online Assets List ALL Traditional Assets
-Website
-Newspaper Ads
-Adwords
-Printed Materials
-Shopping Carts
-Magazine
-Enews
-Brochures/Literature
-PR Initiatives
-Trade Shows
List All Current Social Media Assets
-Facebook Pages
-Twitter
-Pinterest

19. You have defined...
1. Audience
2. Social Goals
3. Amount of Time Available
4. Other Marketing Initiatives
Besides Helping to Create a
Strategy,This Helps Determine Which
Network Will Work Best For You
Brief BASIC Examples...

20. Broad Demographics
B2C with B2B component
Typically Central Platform
75% Women
PERFECT for products
Show Your Personality
B2B with B2C Component
Thought Leader/Authority
Continuing Education
Strategic Partnerships

21. Key 3: How to Plan and
Execute a Results-Driven
Social Media Campaign

22. Social Media Marketing Takes Time.
It is *WHAT* You DO With
The Time That Determines
Success or Failure

23. It’s A Marathon...
Not A Sprint...

24. Creating a Social Media
Marketing Strategy

25. The Calendar

26. Immediate Actions
Assess Each Quarter
Monthly Actions
Long Term Initiatives

27. Daily and
Weekly
Actions
On Which
Network
Record Basic Analytics

28. Best Practices For Your Content Strategy
For Longevity And Best Chance of Full Exposure,
Make Posts About The Same “Topic” In A
“Staggered” Fashion.
Example:
Blog Post Basic General Strategy:
1. Immediately Post To Facebook
2. Tweet Out Two Hours Later
3. Post To Google+ The Next Day
4. Tweet it Out At A Different Time Than Yesterday
5. Post on LinkedIn Profile On Day Three
...so on...

29. Key 4: How to Create
Compelling Content

30. CONTENT IS KING
A Good Strategy Includes Good Content!
Engaging
Open Ended Conversation
Interesting
Educational
Fun
Off the wall
Contradictory
ASK QUESTIONS!

31. Helpful? Content that offers tips or valuable information
Shareable? Ask yourself if would YOU share
this piece of content!
Capitalize on Current Events?
Represents Your Culture?
Wide Variety...

32. “What TO Wear”
Good Content Should “Dress Up” in a Variety
of Clothing!

33. Key 5: How to Measure and
Evaluate Results of your Social
Media Campaign:
MEASURING CONTENT!

34. ANALYTICS!!!
Done monthly across
all platforms to define initiatives. This is the cornerstone of success!

35. Use Analytics to Redefine Strategy
Analytics Tell the “Story” Of What You Post and the
Correlations Of Day, Time, Type Of Post, Virality and
Most Important...
How Your Audience Responds to Your Content!
YOU ALSO START UNDERSTANDING SOCIAL ROI

36. It Can Also Tell You Where Traffic
Came From
-Track Efforts of Moving
People to Targeted
Locations
-Nail Down What
Networks are Working
-Increase/Decrease/Stop
Time on Efforts

37. Key 6: How to Get the
Best Return on
Investment

38. A Basic Formula For Social Media ROI
Dollar investment in “Hardware”
Technical: Apps, Landing Pages
Graphic Design, Branding,
Optimizations
Human investment in “Software”
People: Creating and Curating
Content, Responding, Monitoring

39. A Basic Formula For Social Media ROI
Total sales in dollars resulting directly from efforts.
Hardware + Software = Social Costs
Sales - Social Costs = Social ROI

40. Create and build personal relationships
People do business with people they know
Long term continual engagement

41. Brand loyalty
Brand advocacy and
“cheerleaders”
Trust

43. Key 7: Best and Worst
Practices

44. General PointsDo....
Show interest in and listen to others
Be real, be yourself
Take time and do it right
Have fun!

45. General PointsDon’t...
Use platforms to shout your message
Talk about yourself continually
Use auto post programs
POORLY

46. Thank you!
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