Porto Cairo Mall is a new shopping, leisure, and dining development located in New Cairo with easy access from surrounding areas. It is scheduled to open in phases, with some restaurants and cafes opening in November 2013, more indoor retail and restaurants opening in June 2014, and additional attractions like a theme park opening over time. The mall will have 250 retail shops, a 28,500 square meter indoor area, parking for 1,360 vehicles, 5 movie screens, 4 casual dining restaurants owned by Amer Group, and a variety of international brands and local shops. It aims to revolutionize retail in Egypt and host 2 million visitors annually through its innovative "Retailtainment" concept combining shopping, leisure, and dining.

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Porto Cairo Mall
“It is all ….at Porto Cairo Mall”

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The mall is located directly on
the ring road with easy access
in and out of the location.
A landmark right next to Porto
Cairo Mall is the JW Marriott
Hotel and resort and Kempinski
Hotel and resort.
Obour city 20-25 mins
Maadi 15-20 mins
Madinaty 10-15 mins
Rehab City 10-15 mins
Nasr City 10-15 mins
Heliopolis 10-15 mins
1st District 10 mins

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Porto Cairo Mall - Introduction
Being an fundamental part of Amer Group, Amer Malls is launching one of Amer Group’s commitments to
excellence. With an innovative concept “The Retailtainment”, Porto Cairo Mall is the newest community
project which aims to revolutionize the modern retail in Egypt and aims to host around 2 million visitors
per year. Porto Cairo Mall offers a unique mix of activities (Shopping, Leisure, Dining) which are
positioning it as a family destination, where offers match all needs for a large target (children, couples,
Young, family, women, men).
The main façade of the mall is a landmark in New Cairo city, where the biggest dancing fountain
performances are accompanied by music played through speakers around the lake, guests of the lake
restaurants and cafés will enjoy an atmosphere like never before (this main façade restaurants and cafés
are considered as phase 1 and will be operating by December 2013).
With extensive selections of Luxury stores, to fun and action packed “Papa Porto Theme Park” and 5
screen Cinemas. From international franchises and tempting high-end cafés and restaurants serving local
and international cuisine to trendsetting fashion and lifestyle concept stores, Porto Cairo Mall offers to
the shoppers, a comprehensive and dynamic shopping experience.
Thanks to various original attractions and famous, Porto Cairo Mall will certainly satisfy the high
expectations it created.

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Porto Cairo Mall – Asset Overview
• Expected Operation Date: Grand Opening on June 2014
• retail shops : 250
• Indoor Area: 28,500 m²
• Parking Capacity: 360 cars outdoor & 1,000 Garage
• Cinema screens: 5 owned by Dollar Film Group
• 4 of Amer Group’s casual dining restaurants.
• A state of the art “Casual Dining” area .
• A wide range of shops and boutiques

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Porto Cairo Mall – Asset Overview

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Phase 1
Opening November 2013
Restaurants and Cafés
Dancing fountain

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Phase 1 tenants – Opening December 2013

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Phase 2
Opening June 2014
Indoor Ground Floor
First Floor
Second Floor
Roof Floor

15. Porto Cairo Mall (Cont’d)
Sky Café
May 2013 15Private & Confidential
Phase 2 brands

16. Porto Cairo Mall (Cont’d)
Sky Café
May 2013 16Private & Confidential
Phase 2 brands
Contracts under negotiation

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• Invitations
• Contract kit
• Brochure / Magazine
• Magazines (Times - Enigma – Insight – Elite – Cairo zoom)
• Online (Facebook – Twitter – Google – YouTube –
Masrawy – Youm7)
• Newspapers (Al Ahram- Al Masry Al Youm – Al Mal –
Financial Times – Herad Tribune)
• TV broadcast (international channels)
PR & Communication Plan

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Come Back to Egypt

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Come Back to EgyptJanuary2014

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Come Back to EgyptFebruary2014

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Come Back to EgyptMarch2014

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Come Back to EgyptApril2014

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Come Back to EgyptMay2014

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Come Back to EgyptJune2014

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Come Back to EgyptJuly2014

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Come Back to EgyptAugust2014

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Come Back to EgyptSeptember2014

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Come Back to EgyptOctober2014

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Come Back to EgyptNovember2014

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Come Back to EgyptDecember2014

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Kids Events

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Carrousel
Kids games and activities

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I-Fly
Kids games and activities

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7DCinema
Kids games and activities

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Disneyshow
Kids games and activities

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cirquedusoleilshow
Kids games and activities

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Kids games and activities
DisneyCar

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Kids games and activities
McQueenCar

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Kids games and activities
Madagascarshow

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Kids games and activities
Barneyshow

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BungeeJump
Kids games and activities

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Activation and other activities
Activation &
other events

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3D Mapping

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Car drift

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Batman Car

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Arabian Horse Beauty Contest

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Arab Union Parade

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Bikes Show

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Red Carpet eventRed Carpet Event

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Biggest dancing fountain in Egypt
Entertainment

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Magnificent fireworks show by Ahmed Essam
Entertainment

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Entertainment