In our ever-interconnected world, cultural boundaries endure, emphasizing the importance of initiatives that promote unity. At TAMLO, we are dedicated to fostering inclusive and positive environments that transcend cultural divides. Discover how TAMLO can elevate your business in Japan through our unique approach to cross-cultural collaboration.

1. Culture Connectors

2. AT A GLANCE
We specialise in strategic localisation for the Japanese market.
We are part of one of the largest independent
digital marketing agencies in Japan, TAM.
TAMLO is a digital marketing agency
based in Tokyo and London.
ABOUT TAM
TAM is a digital agency that partners with clients to create new value.
As a company, including six subsidiaries, TAM has worked with approximately 700 clients,
including more than 150 listed companies.
Offices (including subsidiaries) : Osaka, Tokyo, Singapore, Taiwan, Amsterdam, London, Hawaii
Number of employees : 160 (domestic and overseas)

3. Common Challenges
Language, culture, and market are the three essential elements of localisation.
We have a solid understanding of each, and link them to effective content marketing.
Transcreation
Culture Market
Language
Culture Connectors
Inability to convey the intended message due to language differences.
Difficulty finding a local agency that can communicate in English.
Trouble grasping Japanese consumer behaviour due to cultural nuances.
Not knowing the best marketing channels to promote your products/services.
The Challenge
・
・
・
OUR APPROACH

4. Ability to communicate
across global teams
Being able to communicate in different languages is
critical to the success of any international business,
as it aids people of different backgrounds to come
together and work toward a common goal.
Cross-border Marketing ❶

5. Content that matches
the culture
A deep understanding of the language, culture, and
values of the market, and the ability to localise content
accordingly, is essential to delivering messages that
resonate. This entails going beyond mere translation.
It requires sensitivity and a rich understanding of local
contexts.
Cross-border Marketing ❷

6. Cross-border Marketing ❸
Understanding
the target market
Before entering a new market, it is important
to have a thorough grasp of it. Developing
strategies based on regional trends, the
competitive landscape, and customer needs
will set you on the path to success.

7. 01 We arrange the best marketing team
for the project requirements
03 We have a bilingual (English/Japanese)
account management team
02 We are a team of creatives
who know the local market
04 We have a proven track record of creating
effective content for a wide range of industries
05 We support clients
across multiple time zones
TAMLO balances three elements: effective communication
between global teams, localisation of content that matches the
target culture, and a deep understanding of the target market.
We work with you to develop a bespoke strategy
that meets your needs. Then, we execute with care.
WHY PEOPLE CHOOSE US

8. SERVICES

9. We understand the needs and challenges of our clients and
propose the best solutions by providing expert advice and
information. We offer a customised approach and support
a wide range of needs, from strategy to marketing.
Consultancy
Workshops Strategy Branding
CLIENTS
Services - Consultancy
A leader in the areas of advanced wound care, ostomy care, continence &
critical care, and infusion care, with a focus on solutions for the management
of chronic conditions. Its products provide a range of clinical and economic
benefits including infection prevention, protection of at-risk skin, improved
patient outcomes and reduced total cost of care.
A luxury hotel in central Tokyo, it has a spa, fitness centre, indoor
swimming pool, wedding hall, banquet hall, and more. The hotel's garden
is beautifully landscaped, reflecting traditional Japanese aesthetics. Its long
history and high quality service attract many international guests.
HIS Europe is a group company of HIS, one of the world's largest travel
agencies. It has 270 offices in Japan and 265 offices in 157 cities around
the world. The company's European operations include not only travel
reservations, but also retail, e-commerce, and luxury car rentals.
One of the world's largest professional social media platforms. It has
more than 950 million registered members in more than 200 countries
and territories worldwide.
As the UK's official international organisation for cultural relations and
educational opportunities, the British Council supports peace and
prosperity by building connections, understanding and trust between
people in the UK and countries worldwide.

10. Research is the first step to gaining insights and solving
problems. By understanding data, research can be used in a wide
range of areas, such as marketing strategy and communication
design. This provides a basis for decision-making.
Research
Market Research SEO Competitive Research
Social Listening
Services - Research / SEO
We develop SEO strategies that prioritise localisation and adjust
content with the local market in mind. This includes ensuring that
content is created by native writers and using keywords
appropriate for the target market. We also analyse content using
tools such as Google Analytics and Search Console.
SEO
SEO Articles SEO Analysis
Keyword Strategy

11. We understand the interests and needs of our target audience
and create content that adds value. This covers digital content,
social media, videos, advertisements, as well as internal
documents. In addition to the translation and localisation of
existing content, we also produce original content tailored to
the local market. The creation and distribution of localised
content strengthens communication with the target market and
increases brand recognition.
Localisation
and Production
Website Blog About Us Press Releases
Video
Website Blog Video
Services - Content Creation
Their major challenges were localisation and
brand awareness within Europe. We developed
and implemented a content marketing strategy
to help increase brand awareness.
THE SOLUTION
We create social media content and do website UI/UX consultation for Japan Premium,
a Japanese supermarket operated by HIS Europe.
Target Markets
England, Germany, France, Spain, Italy, Netherlands
Workshops Strategy Branding
Case study

12. Even brands that are well known domestically often struggle in
new markets. In this sense, partnering with local influencers is
key to succeeding in a new market. Such influencers provide
cultural insights specific to their region and serve to effectively
introduce the brand to specific consumer groups.
Influencer
Marketing
Services - Influencer Marketing
×
■ Examples of influencer collaborations :
musicians, game producers, podcasters, Youtubers, metaverse guides,
sake sommeliers, founders of sustainability organisations.
We created an influencer marketing campaign for NetApp,
one of the world's largest cloud services companies.
Case study

13. We develop optimal advertising strategies and operate
advertisements according to the objectives and budget. This
includes targeting, production of ad creatives, keyword
selection, and performance analysis. We evaluate results and
ROI through data analysis and A/B testing, making
improvements as necessary to maximise results.
Advertising
Operations
SEM Advertising Display Advertising
Other Online Advertising
Social Media Advertising
Services - PPC/Social Media Management
We can help you increase engagement, improve brand
awareness, and build customer loyalty through content and
community management. We also monitor trends and user
reactions on social media platforms to gain effective reach
and influence through appropriately timed posts and ad
delivery. Our regular analyses inform strategy improvements.
Social Media
Management

14. WHO WE WORK WITH

15. CLIENTS

16. TESTIMONIALS
We've seen an increase in
SEO-driven traffic to the site, leading
to new enquiries. TAMLO are friendly
and have a good understanding of
our business.
“
”
Akihiro Kato
Managing Director at
SB Telecom Europe Ltd.
TAMLO were crucial in taking our
events brand online and increasing
our customer base through a
rounded digital marketing strategy.
“
”
Mika Ando
Business Development Manager
at Hyper Japan
Since 2021, we have worked with TAMLO for
all of our translation and publishing needs
across our Japanese social media accounts.
Not only is the team friendly, professional
and methodical, their expertise has given us
invaluable insights into the Japanese market.
“
”
Sophia Groves
Head of Global Social Media at
NetApp
We appreciate TAMLO's speed and
attention to detail as well as their
global perspective that gives us a
cross-border understanding of our
audience.
“
”
Ayumi Sanada
Senior Director of Marketing
at Hotel Chinzanso Tokyo
We are an international organisation
that requires content in both Japanese
and English. TAMLO has the right
capability and services to provide the
level of expertise in marketing and
communications for us.
“
”
Sabrina Ma
Head of Exams marketing, East Asia
at the British Council
Through the content TAMLO has created
for our business, we have increased our
sales engagement exponentially. We
would not have been able to pre plan our
digital marketing initiatives this far in
advance without TAMLO’ s help.
“
”
Noha Isa
APJ Carrier Marketing Manager
at Akamai Technologies
Given that this project involves
members around the world, we
appreciate TAMLO’ s bilingual
communication capabilities. They are
also very attentive to our requests.
“
”
Kanae Maruyama
Digital Marketing Specialist
at ConvaTec Japan
We think of TAMLO as part of our
team, partnering with us on all our
needs. They are indispensable to our
company.
“
”
Masahiro Tsuji
Business Development Manager
at HIS Europe

17. Our Partners - Agencies.Social
Go global with a local expertise
TAMLO is a member of Agencies Social, a network of �� independent agencies specialising in digital marketing and social media
across Europe, Asia, and North America. We execute global projects with a local approach and quick response.
With shared passion, skill, knowledge, and insight, each agency leads project after project to success, delivering real value to
more than ��� clients around the world.
Coverage areas : Portugal, Italy, Denmark, UK, Spain, USA (NY), Netherlands, China (Shanghai), Germany, Japan, France

18. ABOUT US

19. ABOUT US
2 3 40 7
12 10 50 19

20. Year Established :
Address :
Managing Director :
Founder :
2017
16 Ingestre Place, London, UK
James Lovell
Yuichi Ishino
Year Established :
Address :
Managing Director :
2019
1F Santo Building, 3-28-9 Kanda
Ogawamachi, Chiyoda-ku, Tokyo
Yuichi Ishino
LONDON
TOKYO