How Help-U-Sell Works

1. LP -U-SE
HE L
L
SINCE
1976
THE
KS
OR
AR
M
KETING W
Key Questions
About Your Move
1 Why are you moving?
2 When do you want/have to move?
3 How long have you lived at your present home?
4 What “major improvements” have you made to your home?
5 What do you feel are some of the major selling points
of your home?
6 Who else are you talking with about the sale of your home?
7 How do you feel about owner financing?
8 How did you arrive at your price?
9 Have you ever sold a home before? How did that experience go?
What are your major concerns in making a move?
10 What is important to you, Price? Timing? Convenience?
11 What would it do to your plans if you couldn’t sell? If you are unable
to get the price you want, how would that affect your plans?
12 What do you need to know so we can go to work
for you today?

2. ®
About Help-U-Sell
A Customer-Driven Alternative
--- According to the National Association of REALTORS® (NAR), only 25% of
buyers and 49% of sellers plan to work with commissioned real estate agents.
--- Over half of consumers are looking for a real estate alternative.
--- Help-U-Sell® Real Estate provides that alternative — giving sellers choices and
control over the process.
--- We help you achieve your real estate goals through a home-selling partnership.
Established in 1976
--- Since 1976, Help-U-Sell® Real Estate has championed the concept of
menu-driven services and set fees.
● We are the oldest and largest set fee real estate company in America
---
The Fastest Growing Set Fee Real Estate Company
Franchise in America
(Entrepreneur Magazine, 2005)
--- Help-U-Sell® Real Estate ranked #15 on Entrepreneur magazine’s Top 100
Fastest Growing Companies for 2005, making it the fastest growing real estate
franchise company in America.
--- 850 Offices Nationwide.
--- The company has grown over 900% since 1999.
Our Vision is Simple, Yet Profound
--- We help our customers buy, sell and save by
providing the information they want and the
professional service they expect.
®
The Help-U-Sell System Works!
Definitely recommend!
Saved $16,005!
We tried selling on our own and had lots of traffic but
no offers. As soon as we signed up with Help-U-Sell we
had four offers, sold in 20 days, and saved $16,005.
We will absolutely use Help-U-Sell again and definitely
recommend them to our family and friends.
— Steve Homolac and Carolyn Gordon

3. About Help-U-Sell
®
Fee-for-Service
Help-U-Sell® Real Estate offers consumers
choices from a full-service menu at low set fees.
Set Fee
--- We are a full service Realtor.®
--- Fees are based on the services we provide. They are not
based on an arbitrary number like the sales price of a property.
--- You choose your level of involvement in the transaction.
--- We give you choices.
--- You pay only for who actually participates, which saves you money!
Fee for Service ≠ Discount
--- Discount: The amount a price would be reduced to purchase a
commodity of lesser grade
Great job! Saved $7,450!
Alex did a great job. She was professional and
The Help-U-Sell System Works!
®
courteous as well as responsive. We were
very pleased with the service we received and
especially the savings! The whole selling process
went smoothly and even more expeditiously than
we anticipated or expected. We would definitely
®
recommend Alex/Help-U-Sell again!
— Hugh & Sherrie Thompson

4. About Help-U-Sell
®
[Insert office name]
Who We Are
Insert information about your office here.
DAY HOUR T
SOLD FAS 10
SOLD IN 1 ,944 SOLD IN 1 9,150
5 8,4
SAVED $1 SAVED $1 SAVED $1
Sold in 1 day, Sold in one hour! Sold fast,
Saved $15,944! Saved $19,150! Saved $18,410!
We sold the house in one day. The My real estate transaction with Jeff The effort and energy put in by our agent,
® ®
buyers were able to take their time Feenstra and Help-U-Sell was Alex Elliot and Help-U-Sell far exceeded
®
viewing the home. The Help-U-Sell completely positive and successful. Jeff our expectations. She helped us through
staff was always available, friendly, is a hard-working agent of great integrity. some difficult negotiations as well as all the
informative, and knowledgeable. We My home sold in the first hour after the paperwork. Help-U-Sell supplied signs and
received the full asking price in one Help-U-Sell sign was posted in the front other supplies that were very effective. I
day and saved $15,944! yard. Jeff guided me through every have used other realtors who did much less
step of the sale. It was fast, easy, and but were paid more. I saved over $18,000
— Gary & Erika Tobias thanks to the Help-U-Sell system and in commissions compared with a full priced
Jeff’s professionalism, it was not only realtor. I would whole-heartedly recommend
the easiest transaction I’ve done, but the Alex and Help-U-Sell to anyone buying
most profitable and enjoyable. or selling.
— Viisha Sedlack — John Rosenlind
For over 30 years, our system has worked!

5. Our Success Record
[Insert office name]
Average Days on Market XX days XX days
Percent of Listings Sold XX XX
Sales Price to List Price XX XX
Percentage of Homes
Sold in-house vs MLS XX XX
Average Seller Savings XX
Total Seller Savings YTD XX
Gave us security!
Saved $20,270!
“We always wanted to sell our home ourselves in
order to save the huge commissions charged by
other real estate offices, but were concerned about
completing all necessary requirements to insure
®
everything was done correctly. Help-U-Sell gave
Put Help-U-Sell to work for you!
®
us this security by providing guidance when needed
and in handling all the ‘paperwork.’ The amount of
money saved gave us the luxury to upgrade our new
home, Help-U-Sell also represented the buyer in this
transaction. The whole process was very amicable
between all parties involved.”
— Robert and LaVerne Herold

6. ®
The Help-U-Sell
Marketing System
? Guaranteed weekly
- Guaranteed weekly
advertising
advertising
? Free Weekly List to
- Personal email/call to
Our Buyer Pool
Our Buyer Pool
? Entire Target Market
- Entire Target Market
Mailer (ETM)
Mailer (ETM)
? Brag Cards
- Post Cards
? Newspaper and
- Newspaper and
Magazine Advertising
Magazine Advertising
? Open House
- Open House
? For Sale Sign
- For Sale Sign
? Help-U-Sell Website
- Help-U-Sell Website
? Virtual Tours
- Virtual Tours
? Property Flyers
- Property Flyers
® ? Multiple Listing
Help-U-Sell Marketing Works!
- Multiple Listing
Service (MLS)
Service (MLS)

7. The Help-U-Sell
®
Marketing System
Guaranteed Weekly Advertising
--- Your house is advertised every week, guaranteed.
--- We advertise your property weekly through one or
more media methods to ensure that serious buyers,
in their search for property, come across it. These
methods include classified advertising,
and advertisements on the Help-U-Sell website.
®
Help-U-Sell Marketing Works!
®

8. The Help-U-Sell
®
Marketing System
Help-U-Sell Advertisements to our Buyer Pool
--- We run an advertisement in the local media and on
the Internet, which attracts buyers for your home.
--- Because of the number of buyers who call in, we
have compiled a “pool” of potential buyers.
--- We mail and email information about your home to interested buyers
--- We may already have buyers available to look at
your home!
Response to
internet ads
like these add
hundreds of
potential buyers to
our buyer pool.
Help-U-Sell Marketing Works!
®

9. The Help-U-Sell
®
Marketing System
Direct Marketing to Buyers
Registered on our Website
--- We have hundreds of
buyers registered on
our website who are
just waiting for the right
property to come along.
--- Once we list your property,
we run a report identifying
the website buyers who
have specified interest in a
property just like yours.
--- We then personally call
or email these buyers to
create interest and see if
there is a match between
your property and our list of
ready buyers.
Help-U-Sell Marketing Works!
®

10. The Help-U-Sell
®
Marketing System
Direct Mail to
Neighborhood Communities
--- An Entire Target Market (ETM) mailer
is sent to thousands of homeowners
every month advertising your property.
--- These neighbors will tell their friends
and family about homes available.
The Help-U-Sell System Saves You Money with Low Set Fees!
®

11. The Help-U-Sell
®
Marketing System
Direct mail to neighbors
who will spread the word to
friends in the market to buy
--- We have ways to create a marketing “buzz”
about your property based on the right timing
and targeting the right people.
--- Our direct mail pieces, called Post Cards, get
the word out to your neighbors, who then tell
their friends and family.
--- Your property gets word-of-mouth
exposure—an excellent way to draw
serious buyers who want to live in your
neighborhood.
The Help-U-Sell System Saves You Money with Low Set Fees!
®

12. The Help-U-Sell
®
Marketing System
Newspaper and
Magazine advertising
--- Our marketing system can include
display ads in the local newspaper
and local homes magazines
Saved $17,000!
A wonderful way to sell your home!
®
We knew we had a nice home & decided to use Help-U-Sell to
The Marketing Works! advertise for us. They were very professional and we felt very
relieved that they would be the transaction broker and do all the
®
paperwork for us. The Help-U-Sell concept is a wonderful way to
sell your home and for us we ended up saving about $17,000.
— Dan & Mary Lee

13. The Help-U-Sell
®
Marketing System
Our For Sale and
Open House Signs
--- Most buyers drive by neighborhoods they
are interested to find a property. To take
advantage of these drive-by buyers, we
encourage you to hold your house open as
often as possible, giving your property far
more exposure than other properties for sale.
--- Our Open House signs emphasize “Shown By
Owner” to catch the buyer’s attention. Buyers
get in direct contact with you, allowing you to
save the most amount of money if you find the
buyer yourself.
Made the selling process easy!
The Marketing Works! Saved $9,000!
Our house was on the market with a realtor for 8
months and then we went with Help-U-Sell with Louis
Poberzyn and it sold in 30 days for our asking price.
They were great to work with and made the whole
selling process very easy. We would highly recommend
them. The best part is we saved $17,000.
— Jim & Andrea Coats

14. The Help-U-Sell
®
Marketing System
The Help-U-Sell Website
®
Easy for buyers to search for
More homes to search, which keeps
buyers on our website
Tools to help buyers prequalify
Benefits for buyers who choose to
work with us
8 out of 10
buyers start their home search on the internet.
--- Our website provides one-stop shopping for buyers,
allowing them to see both MLS and Help-U-Sell homes
on the market 24/7.
Buyers visit, stay, and use our site extensively!

15. ®
The Help-U-Sell
Marketing System
Help-U-Sell® Website: Buyer Control
Easy for buyers to find similar
properties
Buyers can print a flyer to ensure
a hard copy of key information
Buyers can save the listing in
their own section of the website,
allowing them to quick access to
your listing information
Convenient for buyers to get
directions to the property,
increasing exposure
Buyers can email the listing
directly to anyone involved in the
decision-making, which moves the
process along more quickly
Buyers can schedule a showing
directly with you, increasing
exposure and potentially saving
you the most amount of money
®
The Help-U-Sell Website Works!

16. The Help-U-Sell
®
Marketing System
The Help-U-Sell Website: Virtual Tours
Virtual Tours provide
another reason for Buyers
to continue searching for
homes on the Help-U-Sell
website. Listings with virtual
tours get clicked more than
listings without a virtual
tour. Our virtual tours make
it easy for buyers to gain
information about your
property, mortgages and
even schools.
When buyers feel
empowered, they come
to you or the Help-U-Sell
office directly when ready to
make an offer. No middle-
man needed.
And under the Help-U-Sell
way of doing business, the
fewer the people involved in
the sales process, the more
you save!
Virtual tours provide reports
showing the progress being
Direct Buyer and Seller Contact made in marketing.

17. The Selling Process
with Help-U-Sell Real Estate
®
You put the home on the market at fair
1 market value.
Most agents put the property in the
MLS, and depending upon their
personal budget, may do additional We coach you how to participate in the
advertising in the paper.
2 selling process. We put our exclusive
marketing system to work for you!
With the Help-U-Sell system, we
put ALL the tools of our proven
marketing system to work right
away, including the MLS if desired.
You hold open houses. Prospective
3 buyers tour the property.
We assist the buyer in choosing a
lender and securing financing. We write the contract and disclosures.
Mortgage approval subject to
4 We present the offer and negotiate
best possible terms and price.
appraisal.
Escrow opens (in escrow states). An
appraisal and various property inspec-
5 tions are ordered. Title search is ordered
and title insurance issued.
Inspections are scheduled. Repairs
6 (if any) negotiated and completed.
Buyers perform due diligence.
7 Final inspection and walk-through.
All funds needed to close deposited into
8 escrow (escrow states). Deed is recorded.
Close on the property. We deliver the
9 check to you.
Professionalism and
Quality Service!
Saved $13,550!
The Help-U-Sell Process – It Works!
®
“I first heard about Help-U-Sell over 10 years
ago. So, when it was time to sell my home I
did not hesitate to sign up. Who knows your
house better than you. A realtor has not lived in
your home; you have. I sold my home with one
open house and received more than my asking
price. Thank you Help-U-Sell for your profes-
sionalism and quality service.”
— Robert Madrid

18. Service
Comparison Help-U-Sell [Office Name]
Competitor 1
Competitor 2
The Consumer’s Competitor 3
Intelligent Choice Competitor 4
Competitor 5
Help-U-Sell System Advantages Competitor 6
Multiple Listing Service o o o o o o o
Multiple Listing as a Seller’s Choice o
Menu Concept: Pay for Services Used o
Yard Signs o o o o o o o
Yard Signs with Seller Phone Number o
Set Fee vs. Percentage Commission o
Service Guarantee o
Superior Marketing
Company Driven Marketing – Not Agent Driven o
Internet Web Presence Linked to Major Sites o o o o o o o
Open House (Limited Availability w/ Other Co’s.) o o o o o o o
Open House by Owner Whenever Desired o
Guaranteed Weekly Advertising o
Advertise for Buyers 365 Days a Year o
Personal email / call to interested buyers from database o
Help-U-Sell Radio Network o
Virtual Tour o o o o o o o
Highest Per Agent Productivity o
Nationwide Company Referral Network o o o o o o
18 6 6 6 6 6 5
The Help-U-Sell Process – It Works!
®

19. Traditional Real Estate:
4 Commissions
$200,000 house
$12,000 commission
Listing Side Selling Side
$6,000 $6,000
$3,000 $3,000 $3,000 $3,000
The Help-U-Sell System Saves You Money with Low Set Fees!
®

20. Our Guarantees Our Guarantee
Advertising Guara
ntee
We guarantee in writin
g to advertise
your home every week
Advertising Guarantee
N
W E R I G CON
PO S
Help-U-Sell
EM
UM
ERS
R
Help-U-Sell Real Estate
FEE-
We guarantee in writing to advertise
R-
FO
SE T
---
TA
E
RVIC
E EAL ES
your home every week.
The Help-U-Sell Process – It Works!
®

21. Our Guarantees
Service Guarantee
--- At closing, this office will refund up to our full fee if we have
not performed the services agreed upon to your reasonable
satisfaction, and if you have complied with all the terms of our
listing agreement.
Our Guarantee
Service Guarantee
At closing, this of ce will refund up to our full fee if
we have not performed the services agr eed upon to
your reasonable satisfaction, and if you have
complied with all the terms of our listing agr eement.
R I NG CON
WE SU
PO
EM
M
Help-U-Sell
ERS
Help-U-Sell Real Estate
FEE
- FO
R- T
E
SER TA
VICE REAL ES
I made the right decision!
Saved $11,000!
“It is so nice and refreshing to deal with a firm
The Help-U-Sell Process – It Works!
®
that treats you like a customer instead of an obli-
gation. I was a little uneasy with my first contact,
but after the presentation was complete I knew
that I had made the right decision. All phases of
the sale of our property were handled profession-
ally, and with little or no delay. [Help-U-Sell] has a
sales coordinator that will keep that company at
the top of the list of successful companies!”
— The Petersons

22. Savings Chart
The Consumer’s Intelligent Choice
In Traditional Real Estate the Purchase Price Commission*
commission is usually a percentage $300,000 X 6.0% = $18,000
of the selling price. The average
commission you could pay to Commission*
sell your home may look like the Listing Office 3.0% = $9,000
following example.
Commission*
1. With many real estate offices, you have no
other choice.
Selling Office 3.0% = $9,000
2. With the Help-U-Sell® System, there are at
least three ways your home may sell.
* Commissions are not set by law and are
negotiable between the broker and consumer.
GOOD BETTER BEST
Multiple Listing Service (MLS) Professional Assistance Fee Open Houses By Owner
Listing (HUS) Showing (MLS) Listing (HUS) Showing (HUS) Listing (HUS) Showing (YOU)
2.0% + 2.5% $3,950 + 1.5%
$4,500
$3,950 + 0%
$6,000 $7,500
You Pay $8,450 You Pay $3,950
You Pay $13,500
You Save $9,550 You Save $14,050
You Save $4,500
Whether you show your home or your Help-U-Sell agent
If another broker locates a shows your home, the moment a prospective buyer expresses
buyer for your home, we act an interest in purchasing your home, your Help-U-Sell agent
as your agent. The other takes over. We help your buyers obtain financing, write the
agent becomes the agent for contracts, handle disclosures, inspections and escrow or
the buyer. closing. Your Help-U-Sell experience will meet or exceed
your real estate expectations.
The amount you pay depends on where your buyer comes from!

23. Testimonials
I plan on using them again! Sold in 3 days! Saved $19,250!
“First, we were a little apprehensive at the thought of not
Saved $11,950! using a traditional real estate broker, but we decided to give
“When it was time to sell my house, I was looking for an alter- Help-U-Sell a try because of the large potential savings. The
native to paying a 6% commission. My main concern about results exceeded our expectations. Basically the tasks that
selling without an agent was that I didn’t want to miss any we had to do were advertising our house and showing it to
of the legalities (disclosures, retrofits, etc.). Help-U-Sell was prospective buyers. We felt that we could show it better than
the solution. The people there were helpful and supportive. real estate agents, and we received some feedback from
They handled all of the paperwork for me so I had nothing to buyers to that effect. Our home sold only after three days of
worry about. I have no qualms recommending Help-U-Sell, open houses and we saved over $19,000.”
and I plan on using them again.
— Dick and Linda Bratkovich
— Janet Silverstein
We are very satisfied customers!
Saved $5,387!
“We had heard of Help-U-Sell, but weren’t sure of how the process worked. We
talked to several real estate agents; however, paying them the going commission
rate would just cut too far into the profit we needed to complete our out-of-state
move. We found a local Help-U-Sell office very close to our neighborhood. We felt
comfortable with Mike Fidler fom the start. He was knowledgeable, had tons of
experience, and his staff was always courteous, helpful and available. We were a
little intimidated at first when we’d show our home, but soon got the hang of it and
received unprecedented encouragement and assistance from Mike and his staff.
Within weeks, we sold our property for more than our original listing price. All in all,
our experience with Help-U-Sell was fantastic. We were able to save on real estate
commissions, which allowed us to complete our move with much needed cash in
hand. Many thanks to Mike and his staff! We are very satisfied customers!”
— Steve and Kathy Robison
The Help-U-Sell Process – It Works!
®