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Tampa SEO Explores the
Importance of Link Building




          Presented by

     TampaSEO.com
Introduction to The Importance of
Link Building
Link Building is:
• One of the most fundamental practices in SEO.
• Link Building is the process of getting quality websites to link back
to your website.
• Link Building practices have changed lately because of recent
updates that makes the process more elaborate with more
emphasis on quality not quantity.


Tampa SEO will explain why nearly every SEO campaign needs link
building and the types of links we seek out for our SEO clients.
Why Does Tampa SEO Recommend
Link Building for SEO?
•Links are essentially third party votes from other websites that
say “Hey! This website knows the subject it is talking about and
we recommend it.”

•The search engines look at the link profile of individual pages on
a website to determine their popularity within the Internet and
compare them to other related competitor’s websites.

• Web pages that have better inbound link profiles will have
higher rankings given everything is equal.
Why Does Tampa SEO Recommend
Link Building for SEO?
•Search Engines take these inbound links as votes use them to
determine their particular SEO ranking factors.

• Newer or existing websites need to go out and solicit links to their
websites- sitting back and waiting for links will take to much time.

•Website Owners and SEO’s need to share the valuable information on
your website with the world as well as actively ask other website
owners to link back to your site.

•Although you may have the best content on the web, the best
indicator for the search engines is that there are lots of websites that
think the same thing and show it by providing links to your site.
Types of Links Tampa SEO Looks for
for Clients
In the old days of SEO getting as many links to your website was
considered the best practice. That’s not the case anymore.
Now that there is so much competition for high rankings the search
engines had to build new factors into their algorithms that deciphered
good link building campaigns vs. mediocre or poor link building
campaigns.

• NOT ALL LINKS ARE CREATED EQUAL
• Website owners and SEOs have to work harder than ever to get
quality links pointing back to your site.

In the next few slides there are a few criteria that explain what types
of links Tampa SEO actively seeks.
Tampa SEO Recommends: Having
Links from Highly Relevant Websites
• Search engines have placed more weight on link campaigns that
  showcase links that come from websites that have something in
  common. IE: A link from a website that gives guitar reviews
  provides a link to your website that sells guitars would be
  considered a relevant link.
• If a pet website shared a link to your guitar sales website it just
  would not carry as much weight.
• Furthermore, links back to your site from industry sites are more
  likely to get qualified consumers to your site which is a factor the
  search engines are also considering.
• This is why it is important to get links from relevant websites.
Tampa SEO Recommends: Links with
High Authority

•   The authority of links also plays a heavy role into the value
    of links to your site.
•   Tampa SEO focuses on getting links from sites that have
    heavy traffic and that are considered relevant and
    authoritative voices within the industry.
•   If a website is well-respected and known for its opinion than
    a link from that website can carry significant weight.
Tampa SEO Recommends: Links from
Websites Already Trusted by Google
• Trust and authority tend to go hand-in-hand as
  authoritative websites tend to be trusted.
• Hacky or newer websites simply don’t have the
  same amount of trust as developed websites
  do.
• The search engines will be looking to see if
  trusted sites link to you and will reward you for
  getting links from these sites.
Contact Tampa SEO Today!
• Tampa SEO is a full service digital marketing
  agency
• We are a national marketing agency
                  Call today!
                (800) 975-7736

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The Important of Link Building

  • 1. Tampa SEO Explores the Importance of Link Building Presented by TampaSEO.com
  • 2. Introduction to The Importance of Link Building Link Building is: • One of the most fundamental practices in SEO. • Link Building is the process of getting quality websites to link back to your website. • Link Building practices have changed lately because of recent updates that makes the process more elaborate with more emphasis on quality not quantity. Tampa SEO will explain why nearly every SEO campaign needs link building and the types of links we seek out for our SEO clients.
  • 3. Why Does Tampa SEO Recommend Link Building for SEO? •Links are essentially third party votes from other websites that say “Hey! This website knows the subject it is talking about and we recommend it.” •The search engines look at the link profile of individual pages on a website to determine their popularity within the Internet and compare them to other related competitor’s websites. • Web pages that have better inbound link profiles will have higher rankings given everything is equal.
  • 4. Why Does Tampa SEO Recommend Link Building for SEO? •Search Engines take these inbound links as votes use them to determine their particular SEO ranking factors. • Newer or existing websites need to go out and solicit links to their websites- sitting back and waiting for links will take to much time. •Website Owners and SEO’s need to share the valuable information on your website with the world as well as actively ask other website owners to link back to your site. •Although you may have the best content on the web, the best indicator for the search engines is that there are lots of websites that think the same thing and show it by providing links to your site.
  • 5. Types of Links Tampa SEO Looks for for Clients In the old days of SEO getting as many links to your website was considered the best practice. That’s not the case anymore. Now that there is so much competition for high rankings the search engines had to build new factors into their algorithms that deciphered good link building campaigns vs. mediocre or poor link building campaigns. • NOT ALL LINKS ARE CREATED EQUAL • Website owners and SEOs have to work harder than ever to get quality links pointing back to your site. In the next few slides there are a few criteria that explain what types of links Tampa SEO actively seeks.
  • 6. Tampa SEO Recommends: Having Links from Highly Relevant Websites • Search engines have placed more weight on link campaigns that showcase links that come from websites that have something in common. IE: A link from a website that gives guitar reviews provides a link to your website that sells guitars would be considered a relevant link. • If a pet website shared a link to your guitar sales website it just would not carry as much weight. • Furthermore, links back to your site from industry sites are more likely to get qualified consumers to your site which is a factor the search engines are also considering. • This is why it is important to get links from relevant websites.
  • 7. Tampa SEO Recommends: Links with High Authority • The authority of links also plays a heavy role into the value of links to your site. • Tampa SEO focuses on getting links from sites that have heavy traffic and that are considered relevant and authoritative voices within the industry. • If a website is well-respected and known for its opinion than a link from that website can carry significant weight.
  • 8. Tampa SEO Recommends: Links from Websites Already Trusted by Google • Trust and authority tend to go hand-in-hand as authoritative websites tend to be trusted. • Hacky or newer websites simply don’t have the same amount of trust as developed websites do. • The search engines will be looking to see if trusted sites link to you and will reward you for getting links from these sites.
  • 9. Contact Tampa SEO Today! • Tampa SEO is a full service digital marketing agency • We are a national marketing agency Call today! (800) 975-7736