Campaign to prevent athlete's foot among gymgoers

1. Product
Scholl
Athlete’s Foot
Powder

2. Problem
• Athlete's foot is an
infection of the feet
caused by fungus
• Symptoms:
– Inflammation
– Itchy, peeling skin between
toes
– Dry and flaky soles
– Smelly feet
– Blisters
• How it spreads:
Through direct contact, or contact
with items such as shoes,
stockings, and shower or pool
surfaces.
Source: Malaysian Feet Health Organisation (mfh.org.my)

3. Insight
• Athlete's foot infection is
common among people walking
barefoot near swimming pools
and in locker rooms
• 65% of Celebrity Fitness
gymgoers do not carry
slippers in their bags (no space,
inconvenient, fear of dirt)
• After a workout, they’d leave
their sports shoes in the locker
and walk barefoot to the
showers (distance: 10-15
metres)

4. Solution
• To create awareness among
gymgoers about athlete’s foot
• To inform them that wearing
slippers can help prevent
athlete’s foot
• We want gymgoers to rent
Scholl Athlete’s Foot slippers
for RM5 monthly (receive a
pair of slippers when you visit
the gym, return them when
you leave)

5. Floor poster
@ shower
area

7. Floor poster
@ locker area

9. Floor stickers
• We’ll leave stickers
on the locker floor
with the sticky side
facing upwards
• People passing by
will accidentally step
on a sticker

11. Thank you