3. OBJECTIVE To have knowledge about the company. To know about its product and its competitors. To know about their future Goals.
4. ROAD MAP History Snap shot Current scenario Segments Competitors comparative SWOT Our strenghts Competitors comparative Achievments Upcoming cars Conclusion
5. HISTORY Maruti Limited was established in February 1981 Suzuki Motor Corporation of Japan holds a majority stake in the company. Current Managing director & CEO Shinzo Nakanishi
11. MARUTI 800 Maruti 800, till 2004, was the India's largest selling compact car ever. It is a leading four-wheeler automobile manufacturer in South Asia. Expected to get a price tag of Rs 1.2 lakh to Rs 1.5 lakh. Target audience-Middle class family
18. SX4 Replacement of Baleno Market Leader in small-size segment Booming A3 segment Loaded with Gizmos Sporty Performance Target Audience-Early 30s to Late 40s
24. SWOT Strengths Established distribution and after sales networks Ability to design products with differentiating features Brand image Experience and know how in technology. Weaknesses Lack of experience with foreign market Heavy import tariffs Opportunities Government subsidies Foreign collaboration Increased purchasing power of Indian middleclass category Threats Threats from Chinese manufacturers Indian as well as foreign competitors.
30. ACHIEVMENTS BUSINESS WORLD Servicing customers 24X7 ..... 365 days.... 9th time in a row. Conducted by J.D.Power Asia Pacific.
31. FUEL EFFICIENCY INFO Fuel economy figures obtained in tests by premier automobile research institutions ARAI (Automotive Research Association of India) VRDE (Vehicles Research and Development Establishment) and ICAT (International Centre of Automotive Technology)