Presentation made during Orange M2M event in Brussels Inspiration session With thanks to Visionmobile

1. Information and Communication Technology
M2M outline
The Belgium M2M ecosystem:
past, present, future.
Tanguy De Lestré
@appalliancebe
@momobxl
@tdelestre

3. APP ecosystem principles
APP ecosystem replication ?
Belgian APP economy?

4. APP ecosystem principles

6. APP ecosystem principles
More needs of more users in more
places and contexts adressed

7. APP ecosystem principles
Mobile developers uncover these
new use cases and contexts

8. APP ecosystem principles
Platform connects
users and developers

9. APP ecosystem principles
Platform connects
users and developers
creates
network effect
positive feedback loop

10. APP ecosystem principles
Role platform owner:
Reduce friction
Amplify network effects in
service creation
distribution
consumption

12. Similar evolution on other
sectors, also M2M?

13. Hobbyists, Startups,… will
publish first, than filtering will
happen

15. Belgian app economy?

16. Belgian app economy?

17. 85 companies
600 employment
growing +20% annually

18. Survey app economy
Belgium

19. Survey 2013- respondents profile
• 1 Mobile developer
• 2. Mobile marketeer
• 3. Mobile App project manager

20. (survey)App categories developed
Main category Business to Business
0
5
10
15
20
25

21. (survey) Segmentation mobile player
(85)
1 Tailored mobile software apps
6 Mobile software product solution
2 Strategy
5 Operation support mobile app deployments
4 Lead user
7 Business proces
3 Framework
(project Smartinnovator – IWT – Agoria)
0
5
10
15
20
25
30
35
activity
7
activity
3
activity
4
activity
5
activity
2
activity
6
activity
1

22. (survey) Where are you working?
• 1. Startup
• 2. Freelancer
• 3. IT integrator

23. (survey) Main issues
• 1. Mobile app discovery
• 2. Funding
• 3. Life Work/balance

24. App/Mobile website :
www.appalliance.be
24