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These are my slides from the MassTLC breakfast on March 18, 2010.
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Mass Technology Leadership Council Sales & Marketing Panel
1.
Change Leveraging Marketing
Resources for Maximum Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst Relations Sales Enablement Advertising PR Market Intelligence Marketing Operations Event Marketing Partner Marketing Campaign Management Direct Marketing Digital Marketing/Social Media Marketing Communications Field Marketing Support Product, Industry, Solution Mktg
2.
3.
Reality: business value
still drives spending and social media ROI is a soft
4.
5.
Initiative Spotlight: More
social media ready content Short, Cheap, Entertaining Tells our story!
6.
Spotlight More “Microcelebrities”
Telling the stories of the new Novell
7.
8.
Metrics (action, reaction,
result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue Growth December 31, 2010, Our Social Media Vision
9.
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