2. Agile marketing is a high-communication,
low documentation, rapid iteration
process designed to provide more
frequent, more relevant and highly
measurable marketing programs
- IDC, Agile Principles and Practices, 2010
4. What is Agile Development?
“Software development methodologies based
on iterative and incremental development,
where requirements and solutions evolve
through collaboration between self-organizing,
cross-functional teams”
- Wikipedia
*** Also, see The Agile Manifesto[1]
30. Agile time to results = waterfall time to live
• Using for interactive projects
• Higher risk, greater uncertainty
• Low cost, high velocity testing
• Need right people and project
31. No more “everyone is a marketing
expert” syndrome
• Run in 30 day sprints
• Post progress in a Wiki
• End of sprint “Science Fair”
32. First Tennessee Bank
• Using agile to compress cycle times
• Talent management tool
• Have to deal with compliance
33. Connect with me…
Frank Days
@tangyslice
Linkedin.com/tangyslice
agilemarketingblog.com
Co-host of Marketing Agility Podcast
34. Agile marketing podcast
• Find us
– iTunes
– Agilemarketingblog.com
• Listen
• Tweet
• Question
• Insult
• Spread the word