2. PROBLEM
• Lack of information in English
• Fear to get lost in the city
• Messy information
• Only events organized by ESN, IC etc.
• The exclusiveness of Facebook
• Not every Erasmus has Facebook
3. SOLUTION
• A user-friendly website in English
• Possibility of sharing a cab with participants
• Concise relevant information in one place
• Filtering system
• More cultural events
• A website with open access to everybody
4. PROCESS
Work based on the user-centered design methods:
• Use of Personas
• User stories
Testing
• Scenarios
• Paper Prototype
• Final Prototype
• Shooting advertising video
5. PERSONAS Steve
Juan Steve is a 23 years old exchange student in the Tallinn Technical
University. He lives in the Academic Hostel in Mustamäe a far district
from the City Center. He arrived in Tallinn in the beginning of February
He’s an exchange student in TLU for one semester who arrived in the and so he doesn’t know a lot of people yet. He is interested in IT but
also cultural events. He wants to discover the real Tallinn and not only
beginning of February. He’s a 3rd year student in International
the “Erasmus” Tallinn and get acquainted with locals.
Relations and is from Spain. He’s living in the TLU dormitory. He is not
especially interested in IT-things. He likes simple technology that just
works. He read in a newspaper, that Tallinn is the cultural capital of the Goals:
EU in 2011. This suits him perfectly as he likes to explore the city and
Transport: “I am thrilled to discover new places but the problem is that
local culture anyway. Now he is hoping for a lot of extra events
I’m living far away from the center. Most of people here don’t want to
go out because last buses leave from the center around midnight so
getting home becomes difficult for us.”
Goals:
Location: “As I am new in town I don’t know how to get to some
Age: 23 places in town and living out of town is not helping. I think that by the
New connections: “I really enjoy meeting new people and discovering
end of this semester Google Maps will become my best friend.”
their culture.” Education: Master student, Informatics
Age: 22 Concentration of information: “I spend 30 min everyday looking for Origin: Germany
some cult. events but in the end I’m not going anywhere. Most of the
Education: Bachelor student, IR time I find different events on different websites and I’m not able to find
out who is coming or not.”
Origin: Spain
Simple Application: “Moreover I’m not an IT guy. I hate losing time
trying to understand the interface or the use of an application.” Photo by Terry Johnston
http://www.flickr.com/photos/powerbooktrance/419250400/in/photostream/
Photo by Steve Punter,
taken from http://www.flickr.com/photos/spunter/2400980316/ Sergei
Sergei is a 43 year old Russian club owner. His club is located in the
city center. He is interested in attracting a more international clientele.
He’s willing to help the development of the partyguide.ee webpage by
sponsoring on the condition that the website mentions his events.
Goals:
Revenue: “I just bought a new club and as international people,
particularly students, are more willing to spend money and have a
good time in different clubs I want to attract them.”
Location: “My club is located in a basement that is why people have
problems finding it.”
Age: 43
Occupation: Owner of a nightclub
Origin: Russian
Photo by yumyum2007,
taken from http://www.flickr.com/photos/7284555@N08/5248495431/
8. Log in via
FB or
Back Open ID Adding
home your
personal
event
Detailed events
Filtering
events by
preferen-
ces
The
closest
events
Number of attending people
Sharing a cab
Hosting possibilities
9. VIDEO SHOOTING AND EDITING
• 2 video scenes
• 40 pictures
• Sony Handycam MINI DV digital camcorder
• Pinnacle Studio video editing software
• 5 hours of work
