This document provides an overview of the iWEB e-commerce workflow which includes a consumer frontend, management backoffice, and production backoffice. The consumer frontend allows customers to browse products, customize and design products by adding images and text, add items to their cart, and checkout. The management backoffice is used to configure the frontend, manage products/prices/promotions, and view/manage orders. The production backoffice downloads orders, manages production workflow including rules and order handling, and formats files to send for output.

1. iWEB s
iWEB
workflow
overview
trainingFP Jan2013

2. iWEBworkflowoverview 1. consumer frontend
– product catalogue
– online editor
– shopping cart
– checkout process
2. management backoffice
– IWEB front-end configuration
• business settings
• product and prices
• promotions
– order management
• orders view
• Reports
3. production backoffice
– order download
– production workflow
• production rules creation
• order management

3. Workflow components
Product
catalogue
Shopping cart
checkouteditor
Publish
catalogue
Products &
prices
Iweb
setup
Manage
orders
Download
jobs
Manage jobs
Send to
output
Format files
iWeb storefront Management backoffice Production backofice
1 2 3

4. iWEB storefront
Product
catalogue
Shopping cart
checkouteditor
iWeb storefront
1

5. Consumer frontend
• web based photocommerce platform (not a portal)
• offer photo-customisation services such as photobooks,
gifts, cards, calendards
• can be integrated into an any existing web

6. 4 steps workflow
select a product
and select images
edit and design
the product
add jobs to the
shopping cart
Checkout the
order
iWEB frontend order creation workflow

7. product selecction
 Products are created and published via backoffice.
 Product design, icon and brochure is created and
integrated in the template.
 Catalogue is built assigning products to families
and categories
 No limit in the number of products, families or
categories.
 Each product includes a detail description, pictures
and characteristics
 Consumer browses until finds the product they
want to order
 multilingual interface in +12 languages.

8. image selecction and smart upload
 Consumer images can be selected and
uploaded from :
 their computer
 a web cam attached to the computer
 an external gallery or social network
like Flicker
 Images are filtered so images over the
maximum size are not uploaded to avoid
technical issues in the server
 Smart upload in 2 steps: first thumbnails
and later the printable size
an image can be used in edition as soon as its
thumbnail is uploaded without having to wait
for the rest
 More images can be upload and added to
an ongoing job any point in time, without
exiting the current job

9. product edition and design
 Consumer drag and drops images to the
product template.
 Images can be edited: rotated, enlarged
 Images can be placed as photos or backgrounds
 Texts can be added and edited into the
specified areas
 Page layouts can be changed

10. “what you see is what you get”
 images can be enlarged only up to a certain limit
and a warning appears on the screen if the resolution
is below a level. Consumer can still force to use low
resolution images.
 WYSIWYG (what you see is what you get)
 Album pages can be reviewed any point in time
 program flow forces any job to be reviewed, page
by page, to be confirmed before being sent to the
shopping cart so mistakes can be directly corrected
by consumer and no returns can be claimed.

11. shopping cart
 consumer can finish their first product and go back to continue adding more.
 shopping cart support an unlimited number of products (later become jobs).
 job quantities can be modified and job can be deleted form the shopping cart
 consumer can edit a finished job to go back to modify their design

12. Checkout
 required personal data must be filled
 delivery methods and payment methods
need to be selected. The options offered are
chosen in the configuration of the back office.
Several methods can be available at the same
time.
 Paypal and some PSP and credit cards are
supported. Others could be integrated.
 program flow forces to check summary
before confirmation
 consumer can print a copy of the order.
 an automatic confirmation email will be sent
to the consumer email address from the
backoffice.

13. Management backoffice
Publish
catalogue
Products &
prices
Iweb
setup
Manage
orders
Management backoffice
2
Publish
catalogue
Products &
prices
Iweb
setup
Manage
orders

14. Production backoffice
Download
jobs
Manage jobs
Send to
output
Format files
Production backofice
3
Download
jobs
Manage
jobs
Send to
output
Format
files

15. Workflow components
Download
jobs
Manage
jobs
Send to
output
Format
files
Production backofice
• Automatic order download to merchant facilities
• Include production workflow automatization to handle large
volumes at the print center