College Assignment

3. Only nestle is branded competitor in the milk shake segment

4. Other competitors are local restaurants and café shopsHypothesis statement “New generation kids and youngsters do not like simple milk ,they like added flavors and shakes in milk, so good market opportunity”

5. Dzire milk shake Size: 200 ml, 500 ml, Tetra pack family pack 1 liter. Price: 200 ml: 16 Rs/- 500 ml: 30 Rs/- 1 liter: 55rs/-

6. Dzire milk shake Ingredients Fruit extracts and milk; a complete food Sugar, caramel [E150c], Emulsifiers [E322, E471], raising agent[E500], vitamin, mineral, contains no artificial colors. Nutritional information: Per 100 ml:190 calories, 8 g protein, 40 g carbohydrate, 0.5 g fat (0 g saturated fat), 5 mg cholesterol, 30% Daily Value of calcium, 125 mg sodium, vitamins: as per fruit ingredients.

8. Orange

9. Strawberry

10. Chocolate

11. Vanilla

12. Banana

13. Apple

15. retail outlets, vending machine.

16. College canteen,

20. RESEARCH OBJECTIVE To utilise all the resources efficiently in identifying the business opportunities and techniques for selecting samples and collecting data

21. RESEARCH METHODS USED PRIMARY METHOD --- QUESTIONNAIRES --- ORAL SURVEYS 2. SECONDARY DATA 3. TWO STAGE DECISION

23. Sample Size - 100

24. PRODUCT WOULD BE LAUNCHED IN CITIES:-

25. DELHI

26. MUMBAI

27. BANGALORE

29. COLLEGES

30. SHOPPING MALLS

32. Data Analysis

41. Preferred Features

47. Launching places

48. hospital, gyms, health centers

49. Shelf space