It is about SEO fundamentals and best practices adopted by professionals in the concerned industry.

1. Search Engine Optimization

2. Search Engine Optimization
What is SEO?
It is the process of optimization of websites so that higher ranking and visibility
could be achieved in organic searches through various search engines.
Optimized content
Improved visibility
High Ranking
High Traffic

3. Search Engine Optimization
Why do we need SEO?
Improved visibility
High Ranking
High Traffic
More Leads & Ads
Business Conversion

4. Search Engine Optimization
What do we do in SEO?
On page Optimization
Off page Optimization
Development of Rich &Unique Content

5. Search Engine Optimization
Types of Search Engines
Crawler-Based
Crawler-based search engines such as Google, Yahoo and Bing, compile their
listings automatically. They "crawl" or "spider" the web, and people search
through their listings.
Directories
Directories such as Open Directory depend on human editors to compile their listings.
Webmasters submit an address, title, and a brief description of their site, and then
editors review the submission.

6. Search Engine Optimization
Types of Search Engines
Paid Inclusion
Some directories offer some form of paid inclusion. Paid inclusion guarantees your
website is reviewed and/or indexed promptly.

7. Search Engine Optimization

8. How does Search Engine work?
Step1
Crawling & Indexing
Step2
Ranking of web pages / Web contents
Step2
Answering to searches
How do search engines determine relevance and popularity?

9. Do’s & Don'ts in SEO

10. Do’s & Don'ts in SEO

11. Do’s & Don'ts in SEO

12. Do’s & Don'ts in SEO

13. Do’s & Don'ts in SEO

14. Do’s & Don'ts in SEO

15. Do’s & Don'ts in SEO

16. Do’s & Don'ts in SEO

17. Do’s & Don'ts in SEO

18. Do’s & Don'ts in SEO

19. Do’s & Don'ts in SEO

20. Do’s & Don'ts in SEO

21. Do’s & Don'ts in SEO

22. Search Engine Optimization
How do search engines determine relevance and popularity?
Moz surveyed over 120 leading search marketers who provided expert opinions
on over 80 ranking factors.
To see the Results Click http://moz.com/search-ranking-factors

23. Major functions of Search Engines
Crawling Functions
The web spider or the crawler is a fundamental part of the search engine. It basically
finds out from the Internet addresses of the websites and their contents of the storage
in the database of search engine.
Indexing Functions
After Crawling, it does the filing or indexing the content which is based on the amount
of the keyword in every website.
Storage Functions
For fast and easy searching the Storage of the web content within the database is
necessary. The quantity of the content existing to the user depends upon the quantity
of the available storage space.

24. Major functions of Search Engines
calculating relevancy
Ranking of Websites
Serving Results / Answering Queries

25. Types of Keywords
Research Keywords
keywords tend to contain one or two words.
Consideration Keywords
keywords tend to contain two or three words.
Purchase Keywords
keywords tend to be long tail – having three or more words
Loyalty Keywords
keywords are brand based. These tend to be shorter.
Negative Keywords
Keywords are using terms like free, gift , downloads.

26. Types of Keywords

27. Types of Keywords

28. Latest SEO Trends in 2015

29. Latest SEO Trends in 2015

30. Latest SEO Trends in 2015

31. Latest SEO Trends in 2015

32. Latest SEO Trends in 2015

33. Latest SEO Trends in 2015

34. Latest SEO Trends in 2015

35. Latest SEO Trends in 2015

36. www.digitalplatters.com