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Unmad presentation
1.
2.
3. To share the culture of Each target segment
Make a university student’s network
Sharing information among university
Visualize the identity of each university
Making Profit
Being popular
4. it will be a weekly magazine
first University magazine
it is fully authorized by the university
students
will create the opportunity to show the
creativity as well as their opinions
5. Collected the idea from the internal source
Gathered all ideas in a sequential way
Then think about the RWW questions
After that screened the ideas for choosing the best one.
Tested that idea by a small survey in own campus.
A raising voice which is creating opportunities & new
hopes for young university students
6.
Develop the marketing strategy in 3 individual statement
1. Target customer, sales, cost, expected profits in the first month
2. Then estimated the marketing budget & proper customer value
3. Then just determined the long run plan or development of the magazine
7. Weekly Analysis
Cost of publishing per piece…………………………………..tk 8.00
Expected Sales
……………………………………tk 10.00
Advertising cost
……………………………………tk 125.00
Payment for the representatives ………………………...tk. 2500.00
Other Expenditure
…………………………………...tk. 125.00
8.
9. It is in the implementing stage or test stage
Had took the opinion and the recommendations from the students
Determined this class as a target market segment
10. By providing leaflet
By the Representrators/Reporters
By informing the faculty members
By posturing on the university activity boards
11. Followed the market penetration pricing
Have to use the indirect marketing channel
Publishers
Reporters
Chosen the intensive distribution strategy
Students
12. Low Price & High quality
Better as well as current information provider
Sharing the culture among university students
Perfect Evaluations of students as well as faculty members
Recreational facilities such as: fashion, movies, sports etc
First university magazine in the current market
Will create a network among the private and the public university students
To give the students a platform to raise his/her voice independently
13. Convincing the sponsors
Increasing advertising cost
Making network with the representatives
Increasing payment of reporters
Comparatively less profitable
Depended strongly on others
14. Have to maintain the loyalty between the customers and authority
To search and convince the better sponsors
Should not be only for students, faculty members should be included
Developing the editing sectors
Should include more feature with the passing of time
Should arrange the membership system of the magazine
Should ready for solving the horizontal conflicts
15. Because still we are students
Time allocation may turn into a problem
Capitalization may cause a huge obstacles for us
To visualize our own identity before everyone
To be more innovative & primarily experienced
To establish a realistic project