1. Conventions of my Digipack
What conventions influenced my
Digipack
By Tanvir Khan

2. Digipack
• Similarly whilst following conventions of a
music video we also had to follow conventions
of digipack advertisements

3. What is a Digipack?
A Digipack is a patented style of compact disc or
DVD packaging, it can consist of 4 or 6 panels.

4. Main Features of a Digipack
The main conventions of most Digipacks are
• Maximum of 2/3 fonts
• Production details in small writing
• Artists name and face on the front cover if using a picture
• Bar code
• Information
• Main colours
• Themes

5. Why do artists opt for Digipacks?
Artists opt for Digipack as opposed to albums as
they give a bit more of an insight as to what the
album will be about and more information for
there eagerly awaiting fans. Usually Digipack are
like collectors items and are particularly
effective when artists are established. Digipacks
are see to be ‘dying out’ however a week before
the Christmas charts. HMV’s top 20 albums
consisted of 12 digipacks.

6. Front and back cover
Here are some screen shots of my Digipack

7. Back Cover
After analysing lots of song listings I was unsure on how to display them. I ended up taking
inspiration from Taylor Swifts ‘red’ album. A similar artist to ours I believe her song listing works
effectively and take a more unorthodox route in displaying them
As you can see they are very similar. The artist is on the right of the back cover and the
song listings run along diagonally

8. Front cover
After looking at some album covers similar
to my artist I managed to recreate an album
cover with some inspiration from them. Ellie Goulding
And Paloma Faiths Album covers show them not
looking directly at the camera
We where told that most conventions of a Digipack
have the artist looking at the camera however
after my research I incorporated an image that did
not after Analysing some music covers.
Corrine Bailey
Rae very
effectively uses
the outdoors to
represent her
image.
Something that
we wanted to
do.

9. Advertisement
In our class discussion we where shown some typical music advertisements. I thought that these
advertisements would at least be an a4 sized page however was pleasantly surprised when I found out that
they can even take up less then three quarters of a magazine page. My advertisement looks very effective as I
used a picture which looks very bright and reflects our artists image. We needed to add all the production
details as we did not want to lose marks and through that I added social networking sites, and a QR scanner. All
of this stuff is apparent in music advertisements as it gives more information about the artist if the person
wants to know more.
Quotes and tour dates are also a given and
A convention of an advertisement cover.
Here are some examples below