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Unlocking Business Value Tony Arena

Autonomy Mastery Purpose “ I can control my own destiny” “ I am doing what I love” “ What I do has meaning” “ I am my own boss” “ I am in the Zone” “ I am making a difference”

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The Business Brain Lower Left “ Researcher, Accountant” Lower Right “ Customer Service, Trainer, Team Builder” Upper Right “ Founder, Marketer” Upper Left “ Coach, Negotiator”

Sales Marketing Accounting IT Fun Service Shipping Planning

Risk and Return by Business Feature ,[object Object],Low Unfashionable Personal selling Reliant on owner Easy entry by competitors Little infrastructure Little Track Record Growth Industry Larger businesses Strong Brand Protection by Law Ongoing Income Systemised Consistent Growth High Low 100% 20% Risk ROI 33%

Risk and Return by Business Type Service Retail Hair Salon Cleaning Real Estate Small Manuf. Catering Restaurant Pty Management Online Business Niche Product Franchise Hotels Caravan Park High Low Risk High Low 100% 20% ROI 33%

Keys to Business Value ,[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Hot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top Five Organic Farming Online Info Services Insurance Brokerage Mobile Telecom Carriers Alternative Health Bottom Five Insulation Services Wired Telecom Carriers Paper Manufacturing Video Hire Outlets Grape Growing

Farms Factories Offices Anywhere? Affluence Technology Globalisation Business in 2010

Farms Factories Offices Anywhere? Affluence Globalisation Technology

Remote Workers Marketing is Free War Everything is Free Job Market

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