How To Generate Website Traffic and B2B Leads - An Exclusive B2B Marketing Strategies Training by Paavan Solanki - Targetseo.com - SEO Company India provides B2B Marketing Training for Corporates and Business Houses.

1. Introduction
Online B2B Marketing Strategies
By
Paavan Solanki
CEO - Targetseo.com

2. What Distinguishes B2B from B2C?
• B2B: goods or services are sold for in
Bulk or wholes
• B2C : Good or Service sold as single
or individual
• Vertical B2B Market
• Horizontal B2B Market

3. Before Started B2B Marketing
 Know Your Business & Products
Know Your Competitors.
Know Your End Users – Industries
Know Your Market or explore your
Market
 Explore Business Opportunity

4. Offline Marketing Strategies
• Email Marketing – IP Change, Subject,
• Direct Approach – through channel and direct
marketing
• Brochure Downloads and sending
• Phone Calls
• Live Chat in Website
• Buying Email Data – D & B.

5. How to Generate Business Leads /
Inquiry
Online Marketing :
• Search Engine Optimization
• Classified Posting
• B2B Posting – with Cross Marketing
• Image Posting
• Video Marketing
• Press Release Branding

6. How to Generate Business Leads /
Inquiry
Online Marketing :
• Blogging – Reviews, Case study, tips and
techniques
• Forums and Discussions.
• Social Media Segment
• Paid Marketing through various Channels
• Affiliate Channel
• Traffic Buying

7. How to Generate Data
• Search Engine : - Google Search
• How to Find Right Keywords
• Latent Semantic Indexing
• Technical Terms
• Product Terms ( search with product specification)
( ie code search)
• Competitors Keyword Search Terms using Google
Keyword search by website
• Countrywise Search separate

8. Search Engine & Their Services
• Google News to Eye on current affairs.
• Google Trends to know particular Time for Market
• Exhibitors / Participant Data from Online Trade Fair
• Youtube Video to Find Companies
• Email Search – By Google Doc, PDF, Xls, PPT etc.
• Dmoz Directory to get accurate information about company
• Craigslist – Classifieds
• B2B Website Listing and Companies
• Alexa Ranking to find websites.

9. Reporting & Tracking Tips
 Single excel sheet for Login & Passwords
 Regular updates on postings with proper products
presentation
 Email Sending Tracking and Removal of Emails
 Google Analytics to use particular tracking
 Goal setting
 Back ups

10. Reputation Management
Brand Building
Checking Product Duplication
Checking Comments
Duplicate Contents
Staff Tracking
Tracking
Action

11. Internet Practical Session

12. Thanks
Paavan Solanki
CEO – Targetseo.com
seo@targetseo.com
http://www.facebook.com/seondia