This document provides an introduction and overview of Google AdWords. It discusses how AdWords allows advertisers to reach over 80% of internet users worldwide through Google's search and content network. The primary benefits highlighted are the ability to target ads cost-effectively based on location, language, and relevance to reach customers at the right time. Basic features like cost-per-click pricing, ad metrics, and targeting options are also defined.

1. Targetseo.com Google TM Google AdWords Online Easy to Learn Guide

3. Introduction to Google AdWords

5. What is Google Advertising? Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest

6. What is Google Advertising? Your customers see your ad when they surf Google Network properties Google technology places your ad on the most relevant content pages Google Google AdWords

9. Google’s Ad Distribution Network

12. Ad Distribution Example Four Google AdWords ads under the title ‘Sponsored Links’ Search query: ‘designer menswear’

13. Benefits of Google AdWords

17. Google Reaches Global Markets “ Google is arguably the most global commercial Web site ever built.” – John Yunker, Chief Analyst, Byte Level Research Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004) Your customers search Google in over 100 languages Reach customers around the world on one platform #1 search engine in 17 out of 20 countries measured Ranked #1 in 2005 Web Globalisation Report Card

21. Example: Ads Show on Relevant Content Pages Your customers see your ad when they surf relevant Google Network properties Google technology places your ad on the most relevant content pages

24. Online Advertising Stats and Trends

27. Benefits of Google AdWords: High ROI SmartPricing Ads Quality Launch #1 Ads Quality Launch #2 Content Traffic Continues to Grow 2004 Product Launches April – Launch of SmartPricing Aug & Oct – Ads Quality Enhancements 2004 – Google continued to grow its content distribution network Google contextual advertising ROI increased over 50% in 2004 Advertiser ROI has been steadily increasing throughout the year as Google has launched new targeting features and an automatic CPC discounting mechanism ROI Index * * ROI index uses anonymous Atlas and Google customer conversion data. Growth in ROI is tracked against 2003 ROI index = + 50% Data Provided by:

28. Appendix: Basic Google AdWords Features

32. CTR Examples CTR is how Google measures relevance 20 clicks 1000 impressions = 0.02 = 2% Example Advertiser A: 3 clicks 100 impressions = 0.03 = 3% Example Advertiser B:

38. Targetseo.com & Topseo.org Leading SEO / SEM Company & Advance SEO Training Provider in India Please contact for SEO / SEM Services at [email_address] http://www.targetseo.com & http://www.topseo.org