1. College Admissions
In the Clouds

2. Welcome! The Webcast Will Begin Shortly

3. College Admissions
In the Clouds

4. The Problem The Cloud
The Opportunity The Platform
The Solution The Foundation
The Vision

5. The Problem.

6. Too many tools
Too many vendors
Too much data movement

7. Incomplete view of prospect
Inconsistent or delayed reports
Inability to customize systems

8. Access from Anywhere
ERP Integration
Expand as Needs Grow

9. Enterprise Systems Events Registration
Publications Direct Mail
Online Application Blogs & Social Nets
Email Broadcasts IM/Live Chat

10. Integration.

11. The Opportunity.

12. Integrated
Customizable
Reportable
Expandable
Mobile

13. The Solution.

15. Recruitment Manager (CRM)
Online Application
Campus Visit Scheduler
Electronic Communication Tools
Over 800 Add-on Applications
Enterprise Integration
iPhone & Blackberry Apps

21. The Cloud.

22. Welcome to the Real-Time Cloud
Tucker MacLean
VP Customer Success
Salesforce.com Foundation

23. Our Mission: Cloud Computing Driver, Catalyst & Evangelist
1960’s 1980’s Today
Mainframe Client/server Enterprise Cloud
Computing

24. Applications Moving to the Cloud
1960’s 1980’s Today
Mainframe Client/server Cloud Computing
Applications

25. Platforms Moving to the Cloud
1960’s 1980’s Today
Mainframe Client/server Cloud Computing
Platforms

26. The Cloud Computing Model
Multi-tenant
Automatic Upgrades
Pay-as-you-go
Elastic
5 Times Faster
Half the Cost

27. The Cloud Delivers Fast Time to Value
Software Cloud Computing
Automated Upgrades
Large Operating Expenses
Cloud Computing Value
Value
Value
Time
No Capital Expenses
Upgrade Expense
Large Capital Expense & High Risk
53% of software projects cost Average 51% ROI
189% of original estimate1 within 12 Months2
1 Standish Group, Chaos Report 2006
2 Third-Party CustomerSat Research on 3,500 Salesforce.com customers, December 2008

28. The Cloud Delivers Lower TCO
On Premises = Hidden Cloud Computing: 46% Lower
Costs TCO1
Licenses
No Upfront License Fees
Hardware No Hardware Infrastructure
Consultants Lower Implementation Costs
Infrastructure
Free Upgrades
Maintenance
Dedicated Staff No Ongoing Maintenance Fees
Upgrades Predictable
1Source: Yankee Group: Hosted vs. Premise based Sales Solutions: TCO and Trade Offs

29. The Cloud Serves Institutions of Every Size
Large Universities
Mid-Colleges
Small Schools/School
Reform

30. First Cloud Company to Exceed:
$1.1 Billion + 276
290
305
263
Annual Revenue 248
217
192
177
Quarterly Revenue ($M)
162
144
130
118
105
91
83
72
64
55
41 46
35
FY2005 FY2006 FY2007 FY2008 FY2009 FY2010
Revenue through fiscal quarter ended 1/31/09

31. Strong Growth in New Customers
59,300+ 55,400
Paying Customers
41,000
29,800
20,500
13,900
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Fiscal Year

32. Recognition for Innovation in the Cloud
April, 2009
Sales Leader Customer Service Leader Platform Visionary
2009 Sales & CSS Leader
Third Fastest Growing Hi-Tech 2009 Top Knowledge Management
Company 2009 Vendor 2009 Enterprise and SMB CRM Winner
(ISM)
Innovations Awards
Computing Systems Winner 2008 Technology of Market Leader
The Year Enterprise CRM PC Magazine Editor’s Choice: UE
Top 100 Innovative Companies
2008 Best CRM & Forrester Groundswell Award
On-Demand Platform Top 10 Entrepreneurs & Cool
Company

33. The Real-Time Cloud
The world’s most complete cloud applications
(software-as-a-service)
The fastest way to build apps on a cloud platform
(platform-as-a-service)
Real-time cloud infrastructure
(infrastructure-as-a-service)

34. The Real-Time Cloud
ISO 27001 Proven Proven, Real-Time Query Real-Time Transparent
Certified Security Reliability Real-Time Scalability Optimizer System Status
Real-Time Upgrades Proven Real-Time Sandbox Salesforce to 3 Global Data Centers
Real-Time Integration Environments Salesforce & Disaster Recovery
Multitenant Kernel

35. The Real-Time Cloud
Unlimited Real-Time Programmable Programmable Real-Time Workflow Real-Time Web
Customization User Interface Cloud Logic & Approvals Sites
Real-Time Mobile Integrated Content Real-Time Analytics Granular Security & 750+ Integrated
Deployment Library Sharing Applications
ISO 27001 Proven Proven, Real-Time Query Real-Time Transparent
Certified Security Reliability Real-Time Scalability Optimizer System Status
Real-Time Upgrades Proven Real-Time Sandbox Salesforce to 3 Global Data Centers
Real-Time Integration Environments Salesforce & Disaster Recovery
Multitenant Kernel

36. The Real-Time Cloud
Unlimited Real-Time Programmable Programmable Real-Time Workflow Real-Time Web
Customization User Interface Cloud Logic & Approvals Sites
Real-Time Mobile Integrated Content Real-Time Analytics Granular Security & 750+ Integrated
Deployment Library Sharing Applications
ISO 27001 Proven Proven, Real-Time Query Real-Time Transparent
Certified Security Reliability Real-Time Scalability Optimizer System Status
Real-Time Upgrades Proven Real-Time Sandbox Salesforce to 3 Global Data Centers
Real-Time Integration Environments Salesforce & Disaster Recovery
Multitenant Kernel

38. 1/1/1 Model for Strategic Corporate Philanthropy
140,000+ hours community service
6,500+ Educational and non-profit organizations
$14 million+ grants
1%Time
Equity
Product

39. We Do This To Make Change, Not Profit
Application tracks student attendance, performance, and
counseling
Success of the application led to its use at 30 other similar schools in
NYC
Create reports required to attract future funding

40. The Future.

41. Multi-tenancy.
Continually Developed
Benefit from Other Industries

42. Expandability.
The AppExchange
TargetX Development

43. Socialize.
Student Portal
Facebook Connections

44. Brian Niles
niles@targetx.com

45. Tucker MacLean
tmaclean@salesforce.com

46. College Admissions
In the Clouds