4. Smartphones in the U.S.
35% of people 18+ have smartphones
25% of smartphone owners go online
“mostly” with the phone
Expect both percentages to increase
Highest ownership and use: 26 to 34 years
http://pewinternet.org/Reports/2011/Smartphones.aspx
5. Interactive tasks for mobile
Calculate college costs … 77%
Calculate scholarships … 75%
Schedule a visit … 65%
Watch videos … 64%
Access social media … 62%
IM admissions reps … 52%
Complete application form … 44%
bit.ly/q8XfvB
6. #1
“You don’t have a mobile strategy,
you have a top task strategy.”
Gerry McGovern,
Founder, Customer Carewords
21. Summary
Top Task Strategy
Ultra-short Rules the Day
5 Second Engagement
Avoid Mobile-to-Regular Switch
QR Code to Mobile
Recruiter’s Mobile Access
22. Bob Johnson, Ph.D.
President, Bob Johnson Consulting LLC
Marshall, MI 49068 • 248.766.6425
Top Task Website Research
bob@bobjohnsonconsulting.com
www.bobjohnsonconsulting.com
Twitter: @highedmarketing