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Efficiency In
Admissions
Brian Wm. Niles, CEO
Efficiency In
Admissions
Brian Wm. Niles, CEO
20
Thriving
Striving
Barely Surviving
Private Public
Inq > App 28% 38%
Admit 70% 62%
Yield 66% 75%
Incomplete 16% 19%
Stealth 72% 63%
Noel-Levitz/NAGAP 2012
The Perfect Storm
Decline in Graduates
Changing Parent Generation
Economic Collapse
Effective
Web Pages
Campus Visits
Open Houses
Incomplete App Calls
Noel-Levitz/NAGAP 2012
5 Thoughts
People
Clear Goals
Mobile Access
Training
Tools
Student Information System
Publications
Email Broadcasts
Online Application
Document Imaging
Event Management
Campus Visit Registrations
Open Houses Registrations
Graduate Fairs
Corporate Fairs & Visits
Telemarketing Campaigns
Live Web Chat
FAQ/Online Help
Online Virtual Tour
Lead Generation
Other Search Services
“Stop moving data
and get back to
recruiting students.”
VP for Enrollment, 2008
Focus
Perceived as having higher quality
Enjoy better profits and less competition
In 1-2 words one can describe who they are
Have employees who are more dedicated
Have stable, effective managers
&
Listen
20%
Staffing
Office Resources
Effectiveness
FERPA (?)
Roadblocks
Application Questions
Application Fee
Recommendations
Essays
Enrollment Deposits
People
Tools
Focus
Listen
Roadblocks
Efficiency In
Admissions
Brian Wm. Niles, CEO

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