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1. The Great Britian Wheelchair Basketball Association Strategic plan

3. Strategic Goals (12 month and Three Years)

6. Elite league

7. Members

8. Volunteers

9. Wheelchair basketball clubs

11. Facilities

12. Spectators

13. Partners

14. Media

15. Sponsors

16. Local authorities

17. British government

19. Economic: Recession, Government Funding

20. Social: Liberal Society, Human Rights and Education

21. Technological: available and accessible facilities, New Gear

22. Environmental: increased potential participants, sustainability

24. Organisational Culture

25. SWOT + TOWS 3. O1, O4 and O5 > T3 and T4 1. S1 S4 and S5 > T3 2.S1 and S3 > W2 and W5

26. New Strategic Direction

28. RACES (Twelve Month) Business Operations High Performance

30. RACES (Three Year) Business Operations Domestic Development High Performance

31. RACES (Three Year) Technical Development

32. Problems for you to solve! Wheelchair basketball can be used for rehabilitation purposes, but also to keep exercising although the person is in a wheelchair. How would you reach out to war veterans? What marketing strategy would you use?

33. Problems for you to solve! Would you participate in wheelchair basketball? To become more of a mainstream sport the GBWBA would also like to target able bodied people. How to target able bodied people?

34. Summary GBWBA is a small non for profit independent organisation Professionalized moving from Kitchen table organisation Maximise physical and human resources to increase profile of sport Increase financial independence for future sustainability

35. Thank you!!