An overview of previous years\' Kingfisher National Corporate Futsal Tournament

1. THE 11th
KINGFISHER PREMIUM
CORPORATE 5’s FUTSAL
2011
INDIA’S PREMIER CORPORATE FUTSAL TOURNAMENT
A CONCEPT AND INITIATIVE OF
SPT SPORTS

2. CHRONICLES
& FACTS
• 2001 - Kicked off in Bangalore with 10 teams
• 2nd Edition - Kingfisher comes aboard as title sponsor
• 2003 to 2007– Played across 5 cities
• 2008 & 2009 – Played across 7 cities
• 2009 – Participation from 151 corporate teams and over 1500
Executives
• 2010 – Played in six cities, 187 corporate teams with over 1900
Executives
• Executed 10 editions across 7 cities
• The ONLY corporate sport event hosted successfully year
after year and STILL GROWING
• A property co-owned by KINGFISHER and SPT SPORTS
• The LARGEST NATIONAL CORPORATE FOOTBALL tournament
in India

3. EVENT FORMAT
• Title sponsor – Kingfisher Premium – The King of Good
Times
• FORMAT – “Futsal” 5-a-side Football
• The winners from each city are flown to Bangalore for the
National Finals – a MEGA entertainment and competitive event
• An international jaunt for the National Winners
• CEO vs. CELEBRITY exhibition match during the National
Finals
• Entertainment Zone – Tattoo Kiosks, Flea Market, Games,
Music/DJ, Hospitality tents, Beverages Pub Games
• COVERED on TEN SPORTS (2007, 2008, 2009 and 2010) – 1
hr Capsule
• Cheerleaders

4. REWIND - 2010
• City Winners- • City runners Up
– Bangalore – HP – Bangalore – Dell
– Hyderabad - Krebs Bio – Hyderabad - KMW
– Chennai – Antares – Chennai – Decathlon
– Mumbai - HDFC A – Mumbai - HDFC B
– Pune – WNS Aviva – Pune – WNS Aviva
– Delhi - WIPRO – Delhi - AMEX
• National Winners • National runners Up
– HDFC Bank- Mumbai – Krebs Bio - Hyderabad
• Sponsors – Kingfisher Premium, GATI, Fortune Hotels,
Xtreme Sports Bar, All Sports, Event Faqs, LMN, GVK EMRI
108, Nivia,

5. REWIND - 2010
• 187 corporate teams with over 1900 EXECUTIVES
• Captains meet held at Xtreme Sports Bar at all cities
• CEO vs. CELEBRITY exhibition match featuring
Anshuman Gaekwad and Nitin Lalwani
• Coverage on TEN Sports – Two slots of 1 hour
capsules aired on prime time
• Freestyle football skills contest for audience and
players

6. REWIND - 2010

7. REWIND 2010

8. REWIND 2010

9. 11TH EDITION
KINGFISHER
CORPORATE 5s
2011

10. 11TH EDITION
MILESTONE EDITION
A FIVE CITY EVENT
Over 2400 PARTICIPANTS
4000 CORPORATE TARGETTED
CASINO NIGHT PARTY

11. 11TH EDITION
ENTERTAINMENT ZONE
INTERNATIONAL JAUNT
FOR NATIONAL CHAMPIONS
CEO vs. CELEBRITY MATCH
INTEGRATED MARKETING
CAMPAIGN
EXTENSIVE PR & MEDIA

12. 5 CITIES
BANGALORE
MUMBAI
HYDERABAD
DELHI
PUNE

13. SCHEDULE
BANGALORE Aug 20 – 21
HYDERABAD Aug 27 – 28
DELHI Sep 10 – 11
MUMBAI Sep 24 – 25
PUNE Oct 1 – 2
MEGA NATIONAL FINALS @ Oct 29 – 30
BANGALORE

14. INTEGRATED
MARKETING &
BRANDING
CAMPAIGN

15. ATL ACTIVITIES
• In-flight entertainment
channel on Kingfisher
PUBLICITY Airlines
• NDTV Good Times 30 sec
ads
• One week campaign in all cities
two weeks prior to the event
• Extensive air time coverage
RADIO
• Pre and post event interviews
• Dedicated website
• Facebook page reaching over
CYBERSPACE 1.3 million people
• Extensive promotion through
Kingfisherworld.com

16. ATL ACTIVITIES
ELECTRONIC
MEDIA
TV Partner – TEN SPORTS
Coverage of the National Finals with interviews
with Title and presenting sponsors Reps

17. BTL ACTIVITIES
• National press conference to
announce the event
PR & MEDIA • Pre and post press releases in
each city
• Event website presence
• Tie up with Event FAQ’s –
ONLINE MARKETING mailers and ads
• Promotions in various other
prominent portals
Extensive event promotion through
• FACEBOOK
SOCIAL MEDIA • ORKUT
• TWITTER
NETWORKING • AN EXCLUSIVE BLOG

18. BTL ACTIVITIES
• Exclusive event souvenir – 8
page booklet
DIRECT • Marketing to over 400-600
corporate houses in each city
MARKETING
• In total of 4000 corporate
houses
• Tie up with Sports bars
• Run contests
• Standee campaign
GROUND
• Opportunity to showcase
ACTIVATIONS products / services at premises
of these corporate houses

19. OTHER
BRANDING OPPS
• Start and finish will include
EXECUTIVE sponsor’s key executives and
local dignitaries
REPRESENTATION • Complimentary participation
for sponsor’s team
• Player Jerseys
• Promotional give aways, T-
MERCHANDISE shirts
• Trophies, Medals and
Certificates
• Event mementoes
• Event booklet, runner boards,
event backdrop, gate arches,
COLLATERALS signage's, standees, posters,
registration kit, etc.

20. SPONSORSHIP
CATEGORIES
• TITLE SPONSOR – KINGFISHER PREMIUM
• PRESENTING SPONSOR -
• ASSOCIATE SPONSOR – KREEDA SPORTS TOURISM
• HOSPITALITY PARTNER - ITC FORTUNE HOTELS
• EQUIPMENT PARTNER - NIVIA
• MAGAZINE PARTNERS -
• MEDICAL PARTNER - FORTIS HOSPITALS
• LOGISTICS PARTNER -
• MEDIA PARTNER - TEN SPORTS
• RADIO PARTNER - RADIO CITY 91.1 FM
• PAIN RELIEF PARTNERS - RELISPRAY

21. ABOUT SPT
OUR AIM
To Enhance, Foster, Recognise and Engage sports
talent in India
We are an INTEGRATED SPORTS MANAGEMENT Company
Apart from our various grassroots initiatives aimed at fostering
sports talent, we operate through various business verticals:
4. Sports Event Management & Marketing
5. Sports Academies
6. Sports Infrastructure Consulting & Development
7. Sports Scholarship
8. Sports Tourism – KREEDA Sports Tourism
9. Golf Retailing
10. Indian Golf Teacher’s Federation (IGTF)

22. OUR EXPERTISE
• National level sports event managers with a team of
dedicated and passionate professionals with vast
experience in event management.
• We have conducted over 350+ sports events over the
span of 13 years
• Proven expertise in conducting national events
• Organised number of SIGNATURE events like
Kingfisher Corporate 5s, GATI Golf Swing, Sunfeast
Inter School Football, TaylorMade Skills Challenge,
etc.
• 1st sports management company to be listed in
LIMCA Book of Records in 2003

23. PATRONS
ITPL


24. ASSOCIATE WITH
INDIA’S LARGEST NATIONAL
CORPORATE FOOTBALL
EVENT
THANK YOU
10 Sports House, 1st Main, 1st Block, Koramangla, Bangalore – 560 034
TeleFax: +91 80 – 4147 5441 / 42
e-mail: info@sptindia.com URL: www.sptindia.com