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4 product research master
1. Team Whatever
Lisa Duong
Chad Strasser
Tavia Blume
Scott McCormick
2. TAM for Video Game Consoles
World Market for Video Games and Video Game
Consoles: 2006 - 2016
Year World Market US$ In Millions
2006 41,793.57 Forecasted
2007 43,888.57
2008 46,099.11
2009 48,432.25
2010 50,886.25
2011 53,421.64
Source: Philip M Parker, INSEAD, Copyright
2010, www.icongrouponline.com
3. Market Share of the Wii
Market
PlayStation 23%
Xbox 44%
Wii 32%
http://www.digital-
digest.com/blog/DVDGuy/2012/01/14/gam
e-consoles-december-2011-npd-sales-
4. Top Competitors in the Market
• In the US Market
http://www.digital-
digest.com/blog/DVDGuy/2012/01/14/game-
consoles-december-2011-npd-sales-figure-
analysis/
7. Market Share Growth or Shrinkage
(console units sales worldwide)
300,000
250,000
200,000 XBox360
150,000 PS3
100,000 Wii
50,000
0
2009 2010 2011
"Video Game Console Sales Worldwide, 2008-2010." Market Share Reporter. Ed. Robert S. Lazich and Virgil L. Burton
Source: Philip M Parker, INSEAD, Copyright
III. 2012 ed. Detroit: Gale Group, 2012. 810 pp. 2 vols. Gale Directory Library. Gale. University of Washington. 9 Apr.
2010, www.icongrouponline.com
2012 <http://find.galegroup.com.offcampus.lib.washington.edu/gdl/start.do?prodId=GDL>.
8. Market Share Growth or Shrinkage
(console units sales worldwide)
Wii PS3 XBox360
2008 247,941 240,884 225,372
2009 100,844 143,315 172,994
2010 111,619 114,917 168,429
Wii
– Decreased 2008-2009
– Increased 2009-2010
PS3
– Decreased
Xbox360
– Decreased
"Video Game Console Sales Worldwide, 2008-2010." Market Share Reporter. Ed. Robert S. Lazich and Virgil L. Burton III. 2012 ed. Detroit: Gale
Group, 2012. 810 pp. 2 vols. Gale Directory Library. Gale. University of Washington. 9 Apr.
Source: Philip M Parker, INSEAD, Copyright
2012 <http://find.galegroup.com.offcampus.lib.washington.edu/gdl/start.do?prodId=GDL>.
2010, www.icongrouponline.com
