One insight that stood out was that the Target Audience understood the world of technology. Either in-depth or superficially. But they knew all about the big ideas. And interestingly, the most admired idea was ‘Google’. That led to the birth of the creative idea: “Big ideas do not begin big.”

1. WE THINK ABOUT YOU
The Idea Hunt at
stratandops
Click here to view the mailer
The Client
Statandops is our client that operates in the sphere of
Human Resources Consultancy.
Activity Background
Stratandops is a comprehensive HR solutions and Services
Company that enables organizations, especially SMBs,
grow by working closely with the organization’s
Leadership Teams. As one of their clients was facing a
problem in terms of collaboration between the
management team and the employee pool, strandandops
designed an activity that would lead to a greater dialogue
between the management and employee pool. It was an
idea contribution activity that essentially involved
employees contributing business ideas, no matter how
small, to help the organization grow. From stratandops’
side, after receiving the ideas, they would share the ideas
and findings with their client. i-Vista was commissioned
with the task of creating a mailer campaign that would
take the message out to the employee pool.
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© 2009 i-Vista Digital Solutions Pvt. Ltd.

2. WE THINK ABOUT YOU
Our target audience
Employees of stratandops’ client- a leading technology SMB, across levels of hierarchy- a mix of
people with technology and non-technology background.
The insight
The Target Audience we were looking at are very well aware of the big ideas in the world of
technology. They are, importantly, in complete awe of those big ideas (Windows, Mouse,
Facebook, Orkut, Google, etc.). But the important insight is that they are aware of just how these
ideas began. And in any conversation amongst themselves, they can go on and on about the big
ideas that transformed the world.
Media
Emailer
Creative Idea
One insight that stood out was that the Target Audience understood the world of technology.
Either in-depth or superficially. But they knew all about the big ideas. And interestingly, the most
admired idea was ‘Google’. That led to the birth of the creative idea: “Big ideas do not begin big.”
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© 2009 i-Vista Digital Solutions Pvt. Ltd.

3. WE THINK ABOUT YOU
Creative Execution
An emailer was sent out to all the employees, customers, and partners. The headline merely
reminded the reader of what they always knew all along. ‘Big ideas always being small.’ But the
copy beneath it was in very small point size. On the right hand side were instructions that made
the mailer interactive and memorable. On pasting the text that was in small point size, the reader
would realise that it actually is the history of Google. Thus clearly motivating the reader to do
some hard-thinking.
Click here to view the mailer
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© 2009 i-Vista Digital Solutions Pvt. Ltd.

4. WE THINK ABOUT YOU
Click here to view the mailer
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© 2009 i-Vista Digital Solutions Pvt. Ltd.

5. WE THINK ABOUT YOU
Results
173 out of the 200 employees that were recipients of this mailer responded. Well before the
deadline, at that.
i-Vista Digital Solutions Pvt. Ltd.
Ground Floor, S.K. Vista,
#21, Rustambagh,
Behind Manipal Hospital, Airport Road,
Bangalore - 560 017.
Phone: +91 80 4196 6600
Fax: +91 80 2520 5082
For more information about us:
info@ivistasolutions.com
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© 2009 i-Vista Digital Solutions Pvt. Ltd.